2024 is just halfway over.
For the mainland film market, the first half of 2024 is a bit bleak. The Spring Festival release " is hot and hot " is not as expected. It was supposed to hit a box office of 5 billion, but ended up with only 3.4 billion. The throne of the world's largest film market was also taken away by North America. . The total box office in mainland China in the first half of the year was 23.8 billion. Compared with the 26.2 billion box office in the same period in 2023, the decline was a bit large.
Such dismal box office results must be the result of many blockbusters not performing as expected, or even becoming box office disasters.
Now let us take stock of the seven major box office tragedies of domestic films in the first half of 2024. Let me explain here. The blockbusters on the list are all star-studded and real big productions, such as "Tough Guy Sniper", which is said to cost 800 million by Xie Mengwei, Snow Village It is said that "Extreme Rescue" cost 350 million yuan. It is impossible in terms of the quality of the movie and the lineup. It is purely a gimmick. The actual losses are not much, and may even be profitable, so these bad movies are not on the list.
Peng Yuyan’s transformation failed, and the director of "八百" failed.
The " dog battle " will be released on June 15. It has an all-star cast such as Peng Yuyan and Tong Liya. The director of "The Eight Hundred" Guan Hu, who has a box office of over 3 billion, is at the helm. He also won the "Un Certain Regard" award at Cannes and returned. It's a pity that Chinese audiences no longer buy this kind of so-called literary blockbuster that relies on foreign film festivals to gain reputation, and the movie box office is only 32.46 million.
"Dog Formation" is also Peng Yuyan's transformational work.
"Emergency Rescue", " Stealth ", " Once Upon a Time in the Tropics ", " The First Incense ", etc. Peng Yuyan's film works in recent years have been hit and miss, and his lines, accents and acting skills have been criticized, " Peng Yuyan did not have the baggage of being an idol at all. He played a farmer in northwest China, but his acting skills still needed to be polished. In order to avoid his accent, the protagonist had very few lines.
The cost of the movie exceeded 100 million. Based on the 37% share of the box office that the photo studio received, the movie lost more than 90 million.
61-year-old Fan Wei and 32-year-old Zhou Dongyu make a romance movie? " Chaoyun Muyu " failed both in word-of-mouth and box office.
"Chaoyun Muyu" will be released on May 17. The biggest gimmick of the
movie is undoubtedly the cast of best actors and actresses such as Fan Wei and Zhou Dongyu. This is also the reason why the cost of this feature film is as high as 100 million.
Unfortunately, the final box office of the movie was only 18.8 million, with a loss of over 94 million. There are many problems with the
movie. The early trailer made the audience think that 61-year-old Fan Wei and 32-year-old Zhou Dongyu were filming a love scene, which disgusted many female viewers. Although this was a misunderstanding, "Morning Cloud and Muyu" is actually a crime movie. But after its release, its reputation collapsed, and it ultimately failed miserably at the box office. The king of
was defeated, and Hong Kong movies have reached a moment of crisis.
htmlThe cost of " From Wang Xing You ", which will be released on April 12, is claimed to be 100 million.But in my opinion, the film production is rough, especially the special effects are completely substandard. However, the film has a star cast such as Aaron Kwok, Lan Yingying, Wang Dalu, Sun Yue, etc. With the current star salaries, maybe the cost is real.
The final box office of the movie was only 6.08 million, basically losing all the 100 million cost.
Aaron Kwok has not had a box office hit for a long time. In recent years, "The Temporary Heist", "Anti-Drug 3", "Out of Network", "When the Wind Rises Again", "Secret Visitor" and "Mailu Ren" were not very good at the box office. As the king of Hong Kong The collapse of the superstar Aaron Kwok is also an allusion to Hong Kong movies in the mainland market. Young audiences are already abandoning Hong Kong movies!
Yang Mi returns to the film industry, and her new film will be released within a week of its release.
37-year-old Yang Mi has faced the dilemma of transformation in recent years.
It’s a bit against the grain to want to act in a costume idol drama again at this age. Over the years, I have always wanted to focus on acting and transform into dramas, especially eyeing the big screen. Unfortunately, most of the film works have failed.
"Nothing That Can't Be Solved by Hot Pot" is particularly bleak.
was released less than a week after it was released on May Day. After being withdrawn, it was directly launched on the platform, which was shocking. The final box office was only 54.41 million, the film production cost exceeded 150 million, and the loss was about 130 million.
Wu Jing’s cameo was useless, and “Zero Zero” lost all its money.
In terms of the magnitude of losses, "Zero" is undoubtedly the king of domestic blockbusters this year.
"Zero" has a great background. It is a blockbuster tribute to the Winter Olympics. Unfortunately, due to various reasons, it was finally postponed to April 3rd. Film director Ye Weimin has produced "Reporter", "On the Road" and "October" "Besieged City" and many other classic blockbusters.
Han Geng, Benjamin, Li Chen, Jiang Wu, Ding Haifeng and more than 20 stars appeared, and Wu Jing was also invited to guest star.
It is most likely a favor from Han Geng’s wife Lu Jingshan.
In addition, it is a sports theme and requires real-life shooting of large scenes, resulting in a film production cost as high as 150 million, but the final box office of the film was only 430,000.
equals 150 million, which is all in vain!
The first shot of the summer season turned out to be a dud, "Customs Front" ended Nicholas Tse's dream of becoming a superstar?
html " Customs Front " was released on June 28. Although it has only been released for 8 days, there is no possibility of a counterattack at the box office.As of 22:00 on July 5, the cumulative box office of the movie was only 108 million, and the single-day box office dropped to 4 million. The film schedule accounted for less than 7%. Under the squeeze of strong new films such as "Silent Kill" and "Welcome to Me", The final box office of "Customs Front" is likely to be around 150 million.
The production cost of the movie is as high as 250 million, and the loss is about 200 million.
The biggest influence of "Customs Front" is undoubtedly Nicholas Tse.
has been addicted to being a cook in the past few years. In 2021, he starred in "The Fury" and the box office exceeded 1.3 billion. It seems that Hong Kong movies have given him hope, and he has arranged "Customs Front", "New Police Story 2" and "Guard" for Nicholas Tse. "People" and other 6 blockbusters, Jackie Chan and Wu Jingdu have been invited to make green leaves.
Unfortunately, it turned out that "The Fury" was mostly due to Donnie Yen's appeal. After the disastrous failure of "Customs Front", Nicholas Tse's road to becoming a superstar was difficult.
is outrageous, Andy Lau lost 230 million to take the top spot!
What is surprising is that Andy Lau took the first place on this loss list.
" Mr. Red Carpet " released during the Spring Festival is undoubtedly quite disappointing. The combination of Ning Hao and Andy Lau is a series that many movie fans will have in their lifetime. Andy Lau's support for Ning Hao and Ning Hao's relay support for the younger generations are Chinese. A good story in the film industry.
Therefore, when the two announced their cooperation in "Mr. Red Carpet", it was still the satirical comedy that Ning Hao is best at.
The market generally believes that this is the favorite to win the Spring Festival this year. Unexpectedly, the pre-sales of the movie were dismal. After it was released, it was completely overwhelmed by "Hot" and even chose to withdraw it. However, it still performed poorly after the re-release, and the final box office Only 94.22 million.
The production cost of the movie is as high as 260 million, of which Andy Lau and Ning Hao’s salaries account for nearly half!
movie lost more than 230 million, which is the biggest box office tragedy this year!
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