2024 While the fierce battle for the European Cup in Germany is in full swing, the advertising slogans displayed by Chinese companies represented by Hisense on the green field have also continued to arouse heated discussions. From "No. 1 in China and No. 2 in the world" to "No. 1 in China but not just No. 2 in the world", Hisense TV's European Cup advertisement triggered a hot search on the Internet for "Who is No. 1 in the world?" The answer to was not hidden for long. During the match between Denmark and England early this morning, Hisense launched a resounding slogan of "Laser TV, No. 1 in the world", letting the world once again appreciate the confidence of Chinese brands.
Today’s “dare to speak” is derived from the past’s “dare to do”
Today’s “dare to speak” on the international stage is derived from the past’s “dare to do”. has been deeply involved in laser display technology for 17 years. Hisense has achieved "from 0 to 1" and conquered the "no man's land" of many technologies. It has combined the laser light source digital film projection technology popularized by global cinemas with TV technology to develop a product suitable for home use. For cinema TV products, Hisense named this new category laser TV. laser TV is a civilian product of digital movie projection technology, and it is also the first choice for household large screen replacement. The world's first 4k laser TV, 8k laser TV, screen sound laser TV, foldable laser TV and other innovative products are all from Hisense. According to
omdia data, Hisense Laser TV’s shipment share in 2023 will be as high as 49.5%, ranking first in the world. In the first quarter of this year, this number increased to 53.4%. This means that for every two laser TVs shipped globally, there is one from China Hisense. Not only is it recognized by the market, but also Hisense has the first-mover advantage in the field of technology patents. As of May this year, Hisense has applied for 2,598 patents in the field of laser display technology, leading the world. Among them, the number of three-color laser display patent applications ranks first in the world.
Large screen eye protection, "screen" strength out of the circle
"2023 Laser Display Industry High-Quality Development White Paper" data shows that the first factor for users to consider buying a laser TV is "large screen eye protection", followed by "the pursuit of new technologies, Novel products”. The
laser TV adopts DLP digital film projection technology that is the same as the cinema. It is born for large screens, starting at 75 inches, and 100, 110 and 120 inches have become the trend choice. The ultra-short throw movie projection technology used by laser TV allows the light projected by the host to be reflected by the screen and enter the human eye. The screen is not powered and has no radiation, allowing users to enjoy theater-level viewing with higher visual comfort. Hisense Laser TV also effectively avoids harmful blue light bands in its light source design, and has obtained Rheinland’s authoritative certification, becoming the industry’s exclusive “zero harmful blue light” TV.
In response to the difficulty faced by many users in getting a 100-inch TV into their homes, Hisense is the first to create a "foldable" screen solution, allowing large screens over 100 inches to be easily installed into their homes.
Overseas, "green" and "cinema" have become users' cognitive keywords for laser TVs. The European market has also become the largest overseas market for Hisense laser TVs. . In 2023, Hisense laser TV sales will be in Italy and Russia. , Germany, France and other places have achieved substantial growth; in Germany, where this European Cup is held, Hisense Laser TV sales increased by 95% year-on-year.
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