Dongfang Zhen's in-fighting series that has been on the hot search list for many days seems to have entered its finale last night after Yu Minhong and Dong Yuhui conducted a live broadcast of crisis public relations, but the aftertaste is still lingering.
Anyone with a passing IQ knows that the script for this two-person show, which is related to the future of Dongfang Selection, has already been decided, and the two leading actors have most likely rehearsed it many times, just to give consumers and capital the communication effect they want most.
Translated into vernacular:
2: No matter what he says, Yu Minhong obviously values Sun Dongxu more than Dong Minghui. Although Sun was a tool man, he was an effective general, while Dong was just a worker with oxen and horses.
3: Yu Minhong finally came on stage to clean up the mess. Did he not understand anything? In fact, he knows everything. It is helpless for the company's interests to be kidnapped by a little kid. His condescension is more like coping with the overwhelming public opinion.
As the saying goes: As long as the actors are not embarrassed, the audience will be embarrassed. The two roles of Yu and Dong are not only awkward with their lines and plot, but also their acting is even more awkward.
Many people watched the live broadcast and joked that it was a bit like "Water Margin" when they saw Song Jiang and Liang Shanbo brothers being recruited by the court. Especially Yu Minhong, a big boss who is over sixty years old and has been in the business world for many years, personally gave it to him in his early 30s. Grassroots employee Dong Yuhui poured tea, and his overly humble attitude caused many people to break their guard.
reviewed the main tone of the entire live broadcast. Dong Yuhui made it clear that he would not leave, and the rest of his speech was to smooth things over.
Summary of the "golden words" of Dong Yuhui's speech:
Although the world has given me a lot of opinions, I still retain my own opinions in the end. I have to do meaningful things that I like and recognize, such as books, culture, agricultural products, I will be happy if I do this.
Treatment is not my first pursuit. I have always been respected and listened to. This is more important than how much money I am paid. A man will die for his confidant. If I were purely for higher financial remuneration, I might have left Oriental Selection in June last year.
To me, being happy, being able to sleep at night, and sending me money more than a year are more important. Please understand me, I may be a bit naughty, but scholars are a bit naughty.
My nerves are relatively fragile, and my sleep is very poor. I can't fall asleep until 6-7 o'clock in the morning. For me, being able to be in a happy mood every day, have an appetite to eat, and be able to sleep at night is the first priority.
My mother said to me: "Eat well and sleep well" are the more important things in life. Su Dongpo said: I only hope that my child will be foolish and carefree, and that he will be able to reach the government without any disaster. That you are safe, happy, healthy and happy is what my parents want. Whether you fly high or not is not important. It is more important whether you are happy or healthy, so I must choose what I like.
I don’t want my life to be the story of becoming a sales champion because of a hot event.
Mr. Yang Jiang said that if you love something, you will know its evil, and if you hate it, you will know its goodness. No one is perfect in this world, and the people you love especially have flaws too. I have shortcomings, I am an avoidant personality, and the same goes for falling in love. When I go home, it’s like becoming a monk. I am very afraid and resistant to having severe emotional conflicts with others.
Nietzsche said that when you are staring into the abyss, the abyss is also staring at you. When you fight a monster, beware of becoming the monster.
Many people like me, but when the lights are turned off and the crowd disperses, and we talk face to face, you will find that Dong Yuhui is like this, and you will suddenly realize that this kid is too ordinary, and you will not be so Like him.
If your sadness is amplified by other people's belittling, and your happiness is amplified by other people's praise, then you will be a puppet, a little puppet, controlled by others throughout your life.
Being close to the land will make us feel at ease. As long as we work hard, we will gain. There will always be natural and man-made disasters, so we must stay optimistic. When your family has a bad harvest, you will also wish others well. The land will give you a lot of wisdom and experience.
Only things that I agree with and like can create real happiness and value, so I will enjoy it and have the pleasure of enjoyment. Work brings the most important sense of accomplishment to people, because only when a person does something that he likes and agrees with, he will be happy and confident.
There are many stories of young men who slay dragons and finally grow dragon scales. If we all become like that, then history is a repetition of the evil of human nature, and then what is the point of reading.
A scholar will die for a confidant. It is more important for like-minded people to walk with me.
I know very well what I am like, so I will just do what I should do honestly and tell books.
You can't lose your mind because of some external voices or some sudden things. If you can't pass the exam, you will go crazy and you won't be able to live your last days. What's the point?
What is happening now is so big that we feel out of control. I can only instinctively lie on the ground like a grass, surrounded by violent storms.
I can't eat or sleep these two days. He has no future, so just let him go. (Referring to myself)
Even if I leave one day, I must be realistic and honest. Income and development are on the one hand, but my character and reputation are more important. I can't do it for a little money, because my people will be looked down upon and worthless.
There is no shortage of people in this society who can sell goods very well. If one day I become an opportunistic person who tries his best to make you spend more money, I will not be happy. That is not mine. Original intention.
If I'm going to make too much money, I have to make people spend more money, which means some people might overspend. But if I did, I would be taking advantage of the evil in human nature.
Yu Minhong, as for Yu Minhong, is more like an old leader with a daddy touch, talking in cliches: For example, Oriental Selection has always been an open and transparent platform, and everyone’s communication is very smooth. This year, Xiaodong and I have been communicating. Killing someone with a borrowed knife is pure nonsense.
then smiled and said to Dong Yuhui: Do you think I look like a bad person? Do you think I am?
Dong Yuhui quickly shook his head and said no, you have always been very kind to me.
Yu Minhong’s main golden words are as follows:
2. The reason why CEO Sun Dongxu was dealt with was because of flaws in his management. But Sun Dongxu is still the "little brother" and will continue to let him work in the selection and give him opportunities.
3. Sun Dongxu made a mistake, but the responsibility lies with Lao Yu. I tended to delegate more power and did not manage them well.
4. Tianquan, a young man, has made mistakes and needs to learn a lesson.
5. From now on, I (Lao Yu) will personally serve as CEO.
6. Dong Yuhui will not be bullied. His ideas are very important to the company and I (Lao Yu) support him.
7. The previous ones are all trivial matters. Don’t pay too much attention to them. I apologize to everyone.
8. Please continue to support Oriental Selection.
Although it was embarrassing, there were many memorable points in this live broadcast, and Luo Yonghao saw it thoroughly.
2. Sun Dongxu has been a minister of merit for many years and has clearly protected him. This is understandable. For big bosses, it is difficult to find people who can be trusted and have made great achievements, and it is even harder to give up.
3. Besides, Dong Yuhui has never thought about leaving, just to calm the storm and give an explanation to the board of directors + stock price + fans. The symbolic meaning is greater than the authenticity.
5. Sun Dongxu will come back to pave the way for the follow-up.
Traditional business wisdom holds that eggs cannot be put in the same basket. As an established listed company, it is understandable that Oriental Selection is gradually "de-risking" the company. The company cannot place all its hopes on Dong Yuhui alone. This is also the so-called "de-risking".
Times have changed. Currently, live streaming mainly focuses on personal IP and strong personal heroism. This is not the case for Xiao Yang, Li Jiaqi, Luo Yonghao, etc. All eggs can only be put in the same basket.
For Dong Yuhui to qualify, the right time, place and people are indispensable. Oriental Selection hopes to create more Dong Yuhui through pasting and copying, which has almost no chance of success. If you don’t believe it, look at who will be the successor after Wei Ya retreated to the second line?
A broken mirror is hard to put back together. There is a high probability that Dong Yuhui will not leave in the short term. If he leaves now, it will be more like being motivated and will tear off the last fig leaf of Dongfang Selection, causing both sides to lose.
No matter which party it is, it is impossible to be stable in the whirlpool of public opinion. After this period of time, we can get together and separate, leaving time for each other to move around.
This is probably the main reason why Yu Minhong condescended to pour tea for Dong Yuhui himself.
The storm of public opinion searches will eventually pass, but the stock price of Oriental Selection will probably be difficult to recover after a short period of adjustment.
1. Yu Minhong’s handling of the Dongfang Selection incident has reached the highest level of crisis public relations. Starting from Tianquan’s loss of control on Friday night, the number of fans has plummeted. It is visible to the naked eye. It is on the hot search list every day. Public opinion is completely out of control. The overall trend is against New Oriental. A devastating blow to brand value.
The climax of the plot has come. In just 12 hours, Lao Yu successively made the decision to close the live broadcast room, appoint himself as the CEO of Dongfang Selection, Sun Dongxu dismissed get out of class, issued an apology letter, unblocked fans, recalled Dong Yuhui to live broadcast, etc. , the purpose of tail docking to survive is too obvious.
2. As for the live broadcast process, both parties showed concessions to each other despite exhaustion, and also released a signal that the situation was under control. From 19:10, when Lao Yu started the live broadcast and Dong Yuhui entered the scene, it was obvious that both parties responded to the incident carefully at the beginning, and every word and expression was very restrained.
3. Oriental Selection’s self-destruction may fail, and capital will re-evaluate its brand value and viability.
Behind this hot search incident, we can see four layers of hidden meanings:
The forces behind the scenes, represented by the editor, may not be happy with Dong Yuhui’s dominance. There are no more than two reasons. Infighting among colleagues is supported by someone. furious.
2. The company’s top executives, represented by Sun Dongxu, are obsessed with “de-evolutionizing Dong Yuhui” and copying more of Dong Yuhui.
3. The acquiescence of New Oriental's senior management represented by Lao Yu, and its corporate development strategy of New Oriental's concept of "eliminating famous teachers".
4. The capital group behind New Oriental has judged the development bottleneck of its over-reliance on personal IP and is pessimistic about its future. The four layers of
andare passed one by one, which will lead to the biggest black swan event since the establishment of Oriental Selection, and they are linked together.
However, after this crisis public relations is over, have the logical contradictions been resolved?
may not. On the contrary, it made the organization realize that the bottom line of Dongfang Selection is inseparable from Dong Yuhui, the largest IP. After breaking his arm to survive, he suffered a massive hemorrhage shock, proving that it is a company that relies heavily on personal IP.
But any enterprise that relies on personal IP and cannot make blood will never get the long-term favor of capital, because individuals are uncontrollable.
Many people judge that capital will be short on Dongfang Selection for a long time. Even if public opinion subsides this time and the number of fans stops declining, the company's shortcomings are already an indisputable fact.
At the same time, the damage caused by this incident to the brand value is irreversible. The rift between fans and Oriental Selection will always exist, and it is difficult to bridge it just because Dong Yuhui returns.
The external injury has stopped bleeding, but the internal injury is difficult to heal in the short term, and the pain may recur all year round.
There is currently no answer to the question of whether Dong Yuhui will stay or not. Dong Yuhui emphasizes that he must follow his heart. This is the reason why many fans like him. He has a core of resonance. He has been trying to change the ecology of live streaming and selling goods, and change the mentality of killing people and killing donkeys. In a tough world, inspire yourself to infect others through knowledge and a positive attitude towards life.
Some people also regret that Dong Yuhui does not have the talent and strategy to establish a sect, but only has petty bourgeois sentiment + Chinese literati style sensationalism. The chicken soup is too strong, and the yellow robe is almost in front of him. However, he chose to be Cheng Yaojin and missed too many opportunities. .
However, a gentleman hides his weapons and waits for the time to move. Some things don’t just happen if you don’t pay attention or deliberately ignore them. You should not lie dormant when you can't hide it. It doesn't matter if your ambition doesn't match your own value. You can only hold the trigger in your own hands.
Follow your heart and follow the life path that Dong Yuhui's individual color presents. This is the main reason why a large number of fans like him. The warmth he conveys, even the values he interprets, and the rich romanticism intoxicate many fans.
However, no one in Dongfang Selection, from the team to the top leadership, can do this. In the face of overwhelming interests, New Oriental shows the impermanence of human nature from top to bottom, which is so embarrassing that it can be written into a classic case of MBA teaching.
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