In order to better attract people's attention, today's game manufacturers are also showing their magical powers across the sea.
Some manufacturers have strong technology and use game records to show their gameplay and technology; some manufacturers have strong funds and launch a financial offensive; but there are also some manufacturers who like to go eccentric and use marketing methods to increase the popularity of their own games.
The marketing method itself is fine, but is it a bit too shameful to use malicious intent?
"Yuanmeng Star", which was recently launched in public beta, has performed a wave of marketing for everyone.
During the closed beta, due to the many similarities between the gameplay, maps and other elements of "Yuanmeng Star" and "Jelly Bean Man", it was criticized by the majority of players as a "reference" as soon as it was launched.
In the gaming industry itself, it is not illegal for you to lend it to others. Isn’t chicken eating also evolved on the basis of H1Z1? As long as the gameplay is appropriately innovative, players will not be unable to accept it.
But the strange thing is that "Yuanmeng Star" quickly issued a notice claiming that it was "genuinely authorized" by Fall Bean Man.
This wave of marketing has to be said to be a perfect score. Many players who were attracted by the genuine authorization of Fall Bean Man took a closer look and found that it was just a skin linkage... But this wave of marketing has really given "Yuanmeng" Star" brought huge popularity.
This isn't the end yet.
As a prince who relies on Tencent, "Yuanmeng Star" went to the pig factory as soon as it was launched.
In order to catch up with Danzi's popularity, "Yuanmeng Star" has done everything possible. During this summer vacation, it even named a set of skins in the game "Yi Banban", and the meaning is self-evident.
Judging from the results, this wave of bundled marketing has indeed attracted the attention of many Danzai players.
The Pig Factory was also slow to react, and it wasn’t until November that the Goose Factory realized that this was me. With the support and urging of players, the Goose Factory launched a "Goose Heart" skin as one of the few counterattacks. .
Danzi, who was originally half-dead, became famous thanks to ugc content and was finally able to support himself.
The red-eyed Tencent immediately announced that it would invest 1.4 billion to build the UGC content of "Yuanmeng Star". It wanted to use money to gain a share of the pie with Danzai. This is at least not bad. Anyway, the money is coming into the player's belt. , good for players.
What's the result?
After watching the game, the UGC content of "Yuanmeng Star" was quickly reported by players.
The reason is very simple. These maps are basically plagiarized from Danzi. They are plagiarized at the pixel level, and even the smallest details are not willing to be changed. It really makes the people who reported it laugh.
On the Internet, Tencent's "mercenaries" are also publishing all kinds of articles and videos that tease Danzi.
This is really a bit nauseating.
NetEase’s Danzi Party was a small and transparent game that almost no one paid attention to before it was first launched. After all, party games are still too niche.
But after more than a year of hard work, Danzi finally made a comeback, made the party game bigger and stronger, and became a pioneer in the new track. Unexpectedly, this made Tencent furious and used He tried every means to make Danzi die.
The author himself has no prejudice against Tencent games, but this time Tencent and NetEase are fighting each other, but I dare not stand up for Tencent anymore.
As for Tencent's new prince "Yuanmeng Star", how far can it go? Then let the benevolent see benevolence and the wise see wisdom!
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