Recently, Mercedes-Benz and BMW officially announced that they will establish a joint venture in China to operate a super charging network in the Chinese market and work together to meet the growing demand for luxury charging services from Chinese customers.
Officially revealed that the share ratio of this joint venture is 50:50, which means that the two companies’ investment in the construction of charging piles will be similar in the future.
According to the plan, this joint venture will successfully build at least 1,000 super charging piles in China by the end of 2026, including about 7,000 super charging piles. The subscription of leather charging piles is planned to begin operations in China's key new energy vehicle cities in 2024, and will subsequently cover other cities across the country.
In addition, officials also made it clear that the relevant charging stations will not only meet the needs of Mercedes-Benz and BMW users, but will also be open to the public. In the future, renewable energy power will also be purchased when conditions permit to reduce carbon emissions.
As for the specific technical parameters, the official has not announced it, but since it is said to be a supercharger, the peak power should be able to reach more than 200kW.
Compared with Chinese brands, the biggest advantage of Mercedes-Benz and BMW is their rich financial background. After entering the domestic market for so many years, the two companies have made a lot of money in the field of fuel vehicles.
Nowadays, although the arrival of the new energy era has inevitably affected the sales of the two companies, and even the sales of new energy models of the two companies are relatively average, this is based on the absence of any losses.
Although the sales of new energy models of some Chinese brands are excellent, their profits are not good, and they are even losing money. It is still unknown whether they can persist in the long term.
This is a process of market reshuffle. These traditional luxury brands must also be waiting for an opportunity. They do not lack R&D funds. After Chinese brands have taken the technical route of new energy and the market gradually matures, they will rely on Entering this market with a rich family background is actually a reasonable choice.
In a sense, this is also a sign that traditional luxury brands are preparing to enter the market on a large scale, and the strength of the two traditional German luxury brands cannot be underestimated. After all, they face a common enemy: committed to moving towards High-end Chinese new power brand.
Strictly speaking, the most injured person is actually Audi. The BBA promised, how come it became a "BB" cooperation and left A aside?
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