On September 23, the launch of the first China Eel Festival and the unveiling ceremony of the "Eel Fan" regional brand hosted by Fujian Tianma Technology Group Co., Ltd. Tianma Technology will cooperate with Fuqing Municipal People's Government, Fujian eel industry chain enterprises and Alibaba's Juhuasuan platform to promote the transformation and upgrading of the eel industry, develop towards branding, digitalization and youth, and strive to erect the eel banner of China.
Speech by Wang Yanlin, deputy mayor of Fuqing Municipal People's Government (picture provided by Tianma Technology)
"The eel industry in Fuqing has gone through forty years, and its products have gone to the whole country and the world." Wang Yanlin, deputy mayor of Fuqing Municipal People's Government, introduced Fuqing Xiangxian is in an advantageous position in all aspects of eel and related industries across the country in terms of experience, number of people, industrial chain, output, and technical level. The number of people engaged in the eel industry in Fuqing accounts for more than 80% of the country, the output accounts for more than 75%, and the export volume of grilled eels accounts for more than 80%. The eel industry in Fuqing is gradually becoming mature, healthy and growing.
Wang Yanlin said that through this eel festival, Tianma Technology and Alibaba Juhuasuan jointly launched the "Eel Fan" regional brand, so that more consumers will fall in love with Fuqing eel products, and continue to use their own strength to promote the development of China's eel industry.
Chairman of Tianma Technology Chen Qingtang delivered a speech (picture provided by Tianma Technology)
Chen Qingtang, chairman of Tianma Technology, gave his own answer on why he insisted on building a Chinese eel brand. He said: "Fuqing has a wide range of eel varieties and has also cultivated eel products with good taste. Tianma Technology insists on building a Chinese eel brand, hoping that every consumer can enjoy the wonderful experience brought by high-quality food." With the digital development of the eel industry, Tianma Technology and Alibaba’s Juhuasuan platform cooperate, hoping to use the efficient and rich digital economy platform as the support, so that consumers can eat delicious, nutritious, Healthy eel rice allows Chinese people to eat Chinese eel products at a "delicious and inexpensive" price.
In the face of the vast number of young people, Tianma Technology innovated through the old to create a new consumption scene for eel, and based on the existing healthy diet proposition, it created a bento gift box with eel rice that meets the consumption trend of young people. "You can also eat good eels at home and in the office." The relevant person in charge of Tianma Technology said that by simplifying the packaging of the goods, eel products can be heated and eaten immediately, and are easy to carry.
Unveiling ceremony of "Eel Fan" regional brand (picture provided by Tianma Technology) At the
meeting, Fuqing Municipal People's Government, Tianma Technology, Alibaba Juhuasuan Platform and other government and business leaders unveiled the "Eel Fan" regional brand. The "Juhuasuan" live streaming activity was also successfully held.
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