2022 Jingdong 12.12 has come to a successful conclusion. During the period, Jingdong New Department Store's down jackets, thermal underwear, thermal shoes, children's thermal insulation, home clothes and other thermal categories continued to sell well since the beginning of winter. At the same time, during the 12.12 period of JD New Department Store, the five-piece set of scarves, gloves, hats, earmuffs, and masks to keep warm "artifacts" also entered the peak of "winter storage", and turnover increased by more than 100% year-on-year.
As a rigid need for winter travel, down jackets are sought after by consumers. The Bosideng new extreme cold goose down jacket can resist the temperature of -20℃, which is a strong choice for cold protection in low temperature areas. In addition, duck men's short hooded jacket, SKECHERS graphene children's winter clothing, etc. are also favorite choices of consumers. In addition to down jackets, thermal underwear, thermal shoes and boots, children's thermal insulation, home clothing and other thermal clothing categories are also favored by consumers. During the 12.12 period of Jingdong New Department Store, Hengyuanxiang thickened cotton autumn clothes and long johns suits, thermal underwear for couples with three guns, banana inner hot skin 302++ thermal underwear, aqpa baby underwear set, UGG double bow snow boots, CAT classic rhubarb boots, etc. The goods lead the best-selling list, bringing rich and diverse quality choices for different groups of people to wear warm clothes.
Bosideng’s new extreme cold goose down jacket, duck and duck men’s short hooded jacket, SKECHERS graphene children’s winter clothing
banana inner hot skin 302++ thermal underwear, aqpa baby underwear set, UGG double bow snow boots
is in the works While working to keep out the cold, accessories have also become the first choice for consumers to light up their winter outfits during the 12.12 period, and the demand for winter accessories has grown significantly. In addition to the rising popularity of gold jewelry, pearl jewelry, cultured diamonds, and jadeite are also popular among consumers. Among them, cultured diamonds have increased by more than 290%, and rough jadeite, jadeite necklaces, and jadeite rings have all increased significantly, and consumer demand for self-satisfaction has greatly increased. In addition, pearl jewelry has maintained a year-on-year growth rate of more than 100% since the beginning of winter. The small-sized "millet bead" pearl necklace with stacked metal necklaces not only shows the warmth of pearls, but also highlights the delicacy of metal. , to help consumers easily create a gentle and delicate style. In addition, there are regional differences in the purchase of accessories. According to the person in charge of related categories of Jingdong Retail Fashion Division, wearing pearl necklaces is very popular among female users in South China and East China. Among them, young women in East China prefer to use pearls with gold accessories to present a romantic and retro French style, while Women in South China tend to wear pearl necklaces stacked in silver.
According to China Weather Network reports, from December 15th to 17th, a stronger cold air is coming. At that time, the minimum temperature line of 0℃ will be pressed southward to the northern part of South China, reaching the southernmost point since this winter. will rise further. JD New Department Store will continue to gain insight into weather changes, and will introduce new winter clothing of all categories to meet the diverse needs of winter clothing, helping every consumer to spend the winter warmly and exquisitely. When you come to Jingdong New Department Store, you can always choose what you like!
This article comes from financial information
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