Reality and Fiction | UGG x Feng Chen Wang

In 1928, UGG originated on the coast of California, USA, and immediately set off a fashion craze around the world. On the basis of the world-renowned classic shearling boots, we continue to expand the product line and gradually return to the origin of the brand, integrating UGG's iconic wearing experience with fashion design, and encouraging those who yearn for freedom to live out their own lives. Feng Chen Wang, the founder of

menswear brand Feng Chen Wang, graduated from the Royal College of Art in 2015 with a major in menswear design. He came to the joint booth of New York Fashion Week to showcase his creations and founded his own personal fashion brand Feng Chen in the same year. Wang

Wang Fengchen was born in Fujian Province, China. She is part of a new generation of emerging talent in fashion. She studied menswear at the prestigious Royal College of Art in London, graduating in 2015. Her work has received public and media recognition in the UK, Europe, the US and China. Wang Fengchen (FENG CHEN WANG) made his debut at the Spring/Summer New York Fashion Week in 2016 and was nominated for the LVMH Award. Since then, the brand has often appeared on the official schedule of men's wear at London Fashion Week. The brand was a finalist for the International Woolmark Prize for its Autumn/Winter 2020 collection

Her work is inspired by her personal experiences, stories, discoveries and conveys her vision of the world. Its avant-garde style is reflected in menswear shapes, functional details and innovative perspectives. Her careful selection of materials and fabrics, as well as her excellence in the quality of ready-made garments, allow people to see the outline of the future from her modern men's clothing.

Following the explosive trend of the joint series in the previous two seasons, Feng Chen Wang once again joined hands with UGG to launch the 2022 autumn and winter full-category joint series, and released a new concept blockbuster of "virtual and real" with great pioneering creativity. This blockbuster constructs urban scenes that are both real and illusory, while the models cross the boundary between virtual and real, exploring the coexistence and connection of global communities in the virtual city.

This season’s UGG x Feng Chen Wang joint series also revolves around the philosophical inspiration of “virtual and real”, using UGG’s soft and comfortable abstract image as the “virtual” and urban retro sportswear as the “real”, soft texture and functionality and urban style Forming a contrast, presenting the artistic conception of "virtual and real coexistence".

In addition to shoes, this season also launched a joint series of clothing items for the first time, and continued the core of deconstructed and functional products. Two or three items can be combined into one, breaking the established rules of the real world. Explore the multiple imaginations of fiction, and interpret the fusion of styles and bold and avant-garde imagination.

, as a bold breakthrough to the joint series of previous seasons, launched clothing items for the first time this season, and continued Feng Chen Wang's classic "deconstruction" technique - wanton splicing and combination of multiple materials, personalized design of detachable furry sleeves, and It has a sense of "deconstruction" and functionality. This season's clothing is made of a combination of modern sports-style fabrics and wool-like fabrics of different lengths, and presents autumn and winter tones around maroon and olive green, creating autumn and winter single products with both soft texture and functionality.

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breaks gender boundaries and brings infinite possibilities for autumn and winter outfits. The UGG x Feng Chen Wang series will be on sale at Chengdu STREETHOOD Jingronghui store on December 2, 2022, and a limited-time display space will be opened at the same time. Welcome to the store to experience this urban life of "virtual and real".