The Spring Festival stalls have always been one of the festival promotions that traditional e-commerce giants attach great importance to. All major merchants and brands will invest a lot of resources in the Spring Festival track before the festival arrives.
What preparations have businesses made in advance for the Spring Festival in 2023? What will be the sales focus?
Businessmen lay out the New Year’s goods market in advance
Every year when the Spring Festival approaches, people’s feelings of going home for reunion will become stronger. What kind of New Year’s goods to choose to take home has become a question that many people think over and over again. And many merchants and brands will take the lead in launching pre-sales of New Year gift boxes to provide consumers with more choices.
"Every year, my family buys Xiaoliu Diet's new year's gift box, because Xiaoliu Diet is already a big brand, and my family likes its taste." Ms. Zhang, a citizen, said that she saw Xiaoliu Diet in her circle of friends two days ago For the 2023 New Year gift box launched, orders were placed for the "Ruiqi Steaming" Soy Sauce Gift Box and the "New Year Steaming Bowl Gift Box Xijiawei" Spring Festival reunion gift box. "I see that the products in the gift box are all simple and easy-to-operate pre-made dishes, so prepare one for the elderly at home." Ms. Zhang said.
Qiao Xiangli, general manager of Xiaoliu Catering (Group) Co., Ltd., said that at present, Xiaoliu Diet Steaming Bowl Gift Box has entered the pre-sale period, and offline stores, group buying and online platforms have all opened omni-channel sales. Thanks to the increasingly mature e-commerce channels—online platforms such as Xiaoliu Catering, Shiliuke Self-operated Mall, Douyin, Mall, and Huashang Selection, many customers can enjoy JD.com’s cold food by placing orders online. Chain logistics direct home delivery service.
launched online first to drive offline sales
's gradually mature e-commerce sales module has attracted more merchants to enter the market and plan for the sales of New Year's goods in advance. Rare reviews from the public.
“The Chinese New Year in 2023 will be early, and Hema will arrange the 2023 Spring Festival gift boxes in advance to seize the opportunity. The 2023 Spring Festival gift boxes will be launched in mid-December in advance, and Hema’s new year gift boxes mainly revolve around Hema’s chefs and brands Create and develop seafood products with unique tastes.” Wen Yan, head of Northwest Region of Hema Catering, said that Hema itself is an integrated online and offline sales platform. There will be eye-catching displays. Customers who have recently visited the store should have noticed that Hema Workshop cooperates with time-honored brands and intangible cultural heritage skills. Laosunjia sauce beef gift boxes and various cold dishes have received good responses from citizens after tasting them.
As more and more consumers began to shop around online to buy affordable gift boxes, Hsu Fu Chi gift boxes have also settled in most mainstream e-commerce platforms, and participated in various activities on the platforms as planned, so that consumers can feel While delicious, you can also feel the real benefits. The person in charge of the Xu Fuji brand said that the 2023 New Year gift boxes will mainly focus on fun and trendy tastes. With the help of e-commerce to give full play to the advantages of national brands, we can achieve the strategy of giving equal importance to gift boxes and new products, and win the love of more young users for the new "Futu Yingchun" gift box and Luk Fook full box. In terms of preliminary layout, Hsu Fu Chi has provided consumers with a variety of choices in candies, pastries and gift boxes, and the production line has been running in an orderly manner, ready to welcome the upcoming Year of the Rabbit .
Some merchants are full of confidence in the spring gift box market
"With the gradual recovery of the overall economic environment, we merchants see hope, and we are more confident to face the upcoming new year's goods market and revive the Puer tea consumer market And the gift market is our goal." Liu Juan, head of Mengchang Northwest International Tea City, said: "This year we are more focused on promoting the sales of more types of tea in the entire terminal, so we have also adjusted the gift box, which is more biased towards Yu changed the gift box into a small package and a handy gift." The person in charge of the
Xu Fuji brand said: "Compared with the past, the Spring Festival in 2023 will come earlier. As the epidemic eases, it is good news for the Spring Festival gift market. We are very optimistic about it. In the New Year’s goods market in 2023, we look forward to the big sales of New Year’s goods to help Hsu Fu Chi’s performance growth.”
“For the New Year’s goods market in 2023, citizens’ consumption may return to rationality and focus on cost-effectiveness.” Wen Yan, head of Northwest Region of Hema Catering, said that currently The New Year’s Eve dinner dominated by the post-80s and 90s not only pays attention to the taste, but also requires innovative and interesting product presentations, which also prompts our R&D personnel to continue to work hard to cater toGiven the current consumption habits of citizens, I hope that the seafood and other gift boxes presented this year will allow consumers to enjoy delicious food with high cost performance and high quality during the biggest festival of the year.
Zhu Danpeng, an analyst in China’s food industry , said, “As merchants pay more and more attention to the development of the online market, I believe that in the next three years, the proportion of the online market for New Year’s goods will exceed that of the offline market. In the future, integrated management, mutual integration of resources, and complementarity of shortcomings will be the development trend of China's retail market in the future." China Business Daily reporter Shen Yihe
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