"The Strongest National Day File in History" ended, the mainland film market gradually returned to calm. "You are a teenager" starring Zhou Dongyu and Yi Qianqianxi was one of the few highlights. The box office exceeded 1.4 billion yuan for 22 days and the reputation was overwhelming. , Douban score as high as 8.4.
is such a masterpiece with a good box office and good reputation, but it was far lost to a low-cost movie in terms of attendance, which made some netizens feel incredible: Take the attendance on November 15th, for example, "You are a teenager" Only 3%, the latter is as high as 64.2%.
"You of the Youth"
is a movie with the highest average audience of 89 people per game. There is no big-name director (the director is Zheng Hao, who starred in "My Father and Mother"), and no big-name actor (the most famous of the actors is the comedian Gong Hanlin) ), there is no explosive scene (full of life breath).
This very down-to-earth movie is based on real people and real stories, "The Alley Steward", a film that reflects Beijing's grassroots governance work experience, telling how to get through the last mile or even the last mile in the process of grassroots governance Touching story. Zhao Jianguo, the "alley housekeeper" played by Gong Hanlin, helped the residents of Guofeng Hutong solve their living problems and improve the environment of the hutong. After a series of events such as land occupation and road cleaning, toilet renovation, street beautification, noodle shop renovation, etc., he got the neighborhood Recognition.
"The Alley Butler"
The Beijing-style "Alley Butler" cuts from the perspective of the common people, and selects the group of "alley butlers" to present it. Through the changes of an alley, it reflects the development of the country and the changes of the times. , Reflects the big time of the little people, the big theme of the small cut.
Objectively speaking, as a movie, "The Alley Butler" has many flaws, and as a main theme movie, it is not good-looking. Surprisingly, since it was released on October 29, it has not attracted much attention but has achieved astounding attendance. On the first day of the show,
accounted for only 0.1% of the film, with an average of 66 people per game and an attendance rate of 54%. Since then, this momentum has continued. On November 15th, there were 89 movie-views per game and an attendance rate of 64.2%, which was a little more than twice that of "My Motherland and Me".
"My Motherland and Me"
The embarrassing thing is that the cumulative box office of this movie is less than 20 million yuan in 18 days, and only about 1 million yuan per day is paid in. However, it is not bad in the main theme movie of small cost. "Guixiang Street" (at the box office of 10.3 million yuan) with more than similar themes.
is an inconspicuous box office on the one hand, and Yiqi Juechen's attendance rate on the other. What is behind the contradiction? The answer can be found in the comments of netizens.
"This movie starring Gong Hanlin, we are here for the unit to organize a charter to watch, and we have also issued a notice, if the ticket sales are not few people to watch!"
"50 yuan for a ticket, the organizer will watch, and the charter will cost 40 More than Zhang. Starting at 9:30 am on November 16th, I have paid a lot of money!"
"The Alley Butler"
has only two words in truth, so it is reserved! In China, government agencies, institutions, and schools have organized private venues to watch movies with the main melody since half a century ago. Although there has been a significant decrease in recent years, this phenomenon of "group viewing" still occurs from time to time.
is a film that reflects the advanced experience of grassroots governance and the working mechanism of "street and rural whistleblowing and departmental reporting". "Alley Butler" has been favored by many grassroots units (offices, communities). You can learn advanced by watching movies. It is also reasonable.
However, for the main theme of this third creative mode (the other two are the "Bona style" theme represented by "Operation Red Sea" and the "sky-filled star" theme represented by "The Founding of a Country") As far as movies are concerned, chartering cannot solve the survival problem.
"Operation Red Sea"
is in the fiercely competitive domestic theaters, and there are only more than 400 movies that have the opportunity to be released every year, such as "The Alley Butler" and the "three noes" movies with little investment (no famous directors, no famous actors) , Non-burning scenes), the film arrangement rate is very low, like a motion picture.
However, this does not mean that this kind of film has no market or its own audience. After all, the audience does not reject the main theme movies that are close to their lives. Unfortunately, most of these films are not good, even Full of preaching. To put it bluntly,
is "not minded". The reason is thatBecause of the conservative creative concept, but also because of the lack of a more clever way of speaking. How to tell Chinese stories well in a way that ordinary people like to hear and hear is a problem that needs to be solved urgently. The main creative team of
"I'm not the god of medicine"
"The Alley Steward" conducted interviews for 7 months before the shooting started. It can be regarded as sincere and intentional, but the box office results are still not shocked with the blessing of "booking". It just shows that there is still a lot of room for improvement in the creation of the main melody movie.
As the saying goes, “I need to be hard on my own”. If a low-cost main theme movie wants to truly win the audience’s love and achieve outstanding box office results, the people involved in the creation need to act according to the “rules”, otherwise, it will create a lot of social resources. Was wasted in vain.
