Jimu News Commentator Qu Jing Recently, an online anchor caused heated discussions by imitating Chinese track and field athlete Wu Yanni. The anchor attracts viewers to tip by imitating Wu Yanni's clothes, makeup and iconic moves, and accepts gifts with clearly marked prices and

Jimu News Commentator Qu Jing

Recently, an online anchor caused heated discussions by imitating Chinese track and field athlete Wu Yanni. The anchor attracts viewers to tip by imitating Wu Yanni's clothes, makeup and iconic moves, and accepts gifts with clearly marked prices and provides specific performances, such as dancing, one-shot or Wu Yanni's classic pre-game moves.

Many netizens believe that using the image of athletes for monetization is extremely disrespectful to the athletes themselves. On December 5, the anchor's account showed that it had been banned from publishing works. In the profile of his account, it clearly read: "Report me to prevent disaster for me."

This anchor’s account has been banned from publishing works

Judging from the live video footage, this anchor does look somewhat similar to Wu Yanni through the “blessing” of makeup and special effects. She deliberately imitated Wu Yanni's dress, and even tied her hair into the same four-strand braid as Wu Yanni. In addition, she imitated iconic movements such as shrugging her shoulders and pointing one finger to the sky. At first glance, it seemed that she was really "fake it." .

However, this superficial similarity cannot conceal the essence of his behavior, which is to use Wu Yanni's image and popularity to monetize his traffic and seek profits. The anchor openly said in the live broadcast room: "As long as you give gifts, you can act in anything." This kind of naked money transaction is undoubtedly a great offense to Wu Yanni's personal dignity and reputation. In her personal profile, she said, "Those who report me will protect me from disasters." It seems like a joke, but in fact it is a guilty conscience and an escape. This also shows that she clearly knew that she had behaved improperly and was extremely disrespectful to Wu Yanni, but she still had to bite the bullet and eat this bowl of "bad rice". She also tried to escape the reports and criticisms of netizens with such ignorant practices as "cursing". Obviously, this sentence not only cannot "ward off disaster" for her, but will only cause more controversy and criticism.

Netizens had mixed reactions to this behavior. Some people find it novel and fun and want to join in the fun, but more people feel strongly uncomfortable and feel that this kind of imitation is not just entertainment, but a naked attempt to gain popularity and attract attention. Some netizens directly asked: "Can you act in anything? Can you perform a hurdle? Can you fight on the field? Can you win honor for the country?" These questions go straight to the point, revealing the absurdity and confusion of this imitation behavior. ugly.

The reason why Wu Yanni has received widespread attention is not just because of her outstanding appearance. In terms of appearance alone, there are many beautiful people in the world, but what can really be remembered and admired by people are often those other than appearance. In addition, there are people with outstanding talents and tenacity. As an athlete, Wu Yanni has achieved remarkable results in track and field with her unremitting efforts and fighting spirit. She has won many national competitions. In the women's 100-meter hurdles final of the 2024 National Track and Field Championships, she won the championship in 12.74 seconds, setting a new personal best. In the first round of the women's 100-meter hurdles in the Paris Olympics track and field event, Wu Yanni With a time of 12.97, he was the first Chinese athlete to run under 13 seconds in this event at the Olympics. Such outstanding results, the attitude of fighting hard on the field, and the vitality of striving for victory cannot be copied by any poor imitation.

Wu Yanni at the Paris Olympics Source: Xinhua News Agency

From a legal perspective, if the anchor imitates Wu Yanni’s appearance, clothing and movements without authorization or permission, such as rewards and performances, then this This behavior is suspected of infringing on Wu Yanni's portrait rights and reputation rights , which may cause immeasurable damage to her image. If the behavior has an obvious commercial purpose and involves cashing out or profiting from rewards, it may also constitute unfair competition. Therefore, Wu Yanni has every right to defend her rights in accordance with the law and require her to stop her infringement and compensate for losses.

In recent years, copycat celebrities and celebrities have become a popular track on short video platforms. This type of imitation has a low threshold and is quick to make money. It seems to be a shortcut to attract followers, but it contains many legal risks.In order to seek profits, many anchors do not hesitate to infringe on the legitimate rights and interests of others, resulting in frequent infringement disputes and chaotic online communication. Online platforms and relevant departments should increase the review and supervision of anchors, clarify the boundaries of imitation behavior, and protect the legitimate rights and interests of those being imitated.

Blindly imitating others and not daring to be oneself is not only unfair to the original creator, but also reflects the lack of innovative spirit of some creators. A healthy and positive online creative environment should not pursue these "network parasites" and "traffic vultures". The platform can use technical means such as artificial intelligence and big data analysis to improve the efficiency of information review and promptly discover and deal with illegal content; relevant departments should also strengthen regulatory measures to maintain good network order and encourage more meaningful and valuable content. Create and reject these infringing, vulgar and inferior "imitation shows".

(Source: Jimu News)

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