From "a 27-year-old boss falls in love with a 45-year-old nanny" to "a flash marriage with a wealthy wife", the theme of "the boss" (referred to as "the boss") seems to have become a short film with its exaggerated and suspended plot and simple and crude routines. The traffic pas

From "a 27-year-old boss falls in love with a 45-year-old nanny" to "a flash marriage with a wealthy wife", the theme of "the boss" (referred to as "the boss") seems to have become a micro- The traffic password of the short drama market. Recently, the Internet Audiovisual Department of the State Administration of Radio, Film and Television issued management tips for micro-short dramas such as "Boss Boss": avoid wrapping absurd stories in realistic clothes, which will damage the image of entrepreneurial groups; proactively set topics to tell the stories of Chinese entrepreneurs; strengthen Manage the "Boss" micro-short dramas to reduce quantity and improve quality.

Caption: "Boss" themed mini-series became popular

Why is "Boss" so popular?

In fact, "tycoons" have been popular in literary and artistic works for a long time. From the early romance novels represented by Qiong Yao to "CEO style" novels such as "Bubble Summer", "tyrants" have transformed in recent years. Appearing in the more fast-food micro-short drama circuit. In short plays, "boss" are often portrayed as spendthrifts who ignore workplace rules and rely on power and money to solve all problems. By depicting the love story between the "boss" and ordinary women, a series of exciting stories are created. point to cater to the entertainment and curiosity of some audiences.

According to the China Internet Audiovisual Program Service Association, as of 24:00 on June 1, 2024, among the 3,309 micro-short dramas that have received online registration numbers, 189 have the title "President" and 109 have the title "Madam". Take the dataeye daily hot short drama list on November 25 as an example. Four of the top 10 short dramas have the "boss" element as their core attraction. "The delivery boy turned out to be a billionaire, and his ex-wife regrets it" topped the list, which vividly demonstrates the exaggerated routines of this genre.

Caption: Brief introduction to some micro-short plays on the theme of "boss boss"

Previously, 360 company founder Zhou Hongyi posted that in order to promote new products, he was forced by the marketing department to perform a short play, and said that he planned to recruit several entrepreneurs to play the role. The "overbearing president" made them "fall in love with the 50-year-old nanny". Entrepreneurs "join if you can't beat them", which further proves that the popularity of the "boss boss" skit that lacks control is stereotyping and demonizing the image of entrepreneurs. The pursuit of "splendidness" obliterates the hard work behind the success of entrepreneurs; claiming kingship and hegemony ignores realistic logic, public order and good customs, and exaggerates the privileges of successful people.

No longer indulge in "hegemony"

Behind the popularity of the "overlord" theme, the values ​​conveyed are also worrying. It advocates the concept of money first, disliking the poor and loving the rich, and misleads the audience into thinking that only having money and power can achieve pure love and family harmony. In addition, "Boss" short dramas often target middle-aged and elderly audiences and attract their attention through exaggerated and outrageous plots. In reality, there have been cases of middle-aged and elderly people being deceived by being addicted to such skits.

Therefore, the State Administration of Radio, Film and Television’s move to crack down on the “Overlord” short drama is undoubtedly a purification of the online cultural space. The measures taken by the regulatory authorities are not to restrict the development of the micro-short drama industry, but to eliminate the overflow of "boss" short dramas and promote the healthy and long-term development of the entire industry.

Caption: Among the micro-short plays there are many good works such as "Escape from the British Museum"

For the micro-short drama industry and creators, this rectification operation is an opportunity for self-reflection and self-purification. In October this year, the Internet Audiovisual Department of the State Administration of Radio, Film and Television issued the "Management Tips for Micro-Short Dramas on Middle-aged and Elderly Themes" to reverse the stereotyped creative tendency of "evil mother-in-laws" and "evil grandmas" that highlight sons, greed, calculations, and vicious and overbearing characters. Although micro-short dramas have the characteristics of "fast food", their creation cannot be "fast food". In the field of micro-short dramas, there are also elegant and ingenious works such as "Escape from the British Museum", "I Am a Celebrity" and "My Way Home". With a correct creative attitude, using real stories to impress the audience, and using plain plots to touch the hearts of the audience, micro-short plays also have the opportunity to be both popular and popular.(Xinmin Evening News reporter Wu Xuying)

Source: Xinmin Evening News