The tree wants to be quiet but the wind doesn’t stop! In the eyes of rational melon-eating netizens, Bestore was involved in the "false ingredient list" storm concocted by anti-counterfeiting internet celebrities. It should have stopped after the official "Situation Report" issue

The tree wants to be quiet but the wind doesn’t stop! In the eyes of rational melon-eating netizens, Bestore was involved in the "false ingredient list" storm concocted by anti-counterfeiting internet celebrities. It should have stopped after the official "Situation Report" issued by the Wuhan Market Supervision Department. Unexpectedly, this group of Internet celebrities in the fight against counterfeiting are still unrelenting, trying to distort and one-sidedly interpret false content, and continue to set the pace with malicious intent!

With the fermentation of secondary public opinion, many netizens found that the anti-counterfeiting Internet celebrities "Song Ge Dahu" and "Bounty Hunter Ashes" began to expose their "flaws". There were more and more loopholes in the facts, and there was a wave of doubts about them on the Internet. It also reached its climax on the night when the "Song Ge Fighting Tiger" report video was removed from the shelves.

As the saying goes, the truth cannot be discerned. It is time to peel off the details and logic to fully restore the truth of this public opinion storm!

1, how reliable are the test results of "Song Ge Da Hu"?

On the evening of November 18, the results of the situation report issued by the Wuhan Market Supervision Department showed that the batches of lotus root powder products and raw materials involved did not contain cassava ingredients, and the batches of hot and sour rice noodles involved detected sweet potato ingredients. The conclusion was given that "the issues reported by the whistleblower are not valid." When

officially launched the investigation, Bestore immediately set up a special working group within the company to jointly conduct a comprehensive investigation with manufacturers and raw material suppliers. Cross-verification of the report conclusions obtained from the investigation showed that the products were all qualified!

In addition, regulatory authorities in the three places conducted investigations into food processing agreements, production qualifications of producers, factory inspection-related materials, laboratory test reports, etc. From raw materials, procurement, input production, finished product inspection, storage, and delivery, no problems were found.

But after the official investigation results were released, "Songge Dahu" said that his test results came from the Gongbei Customs Technical Inspection Center, and kept using "notarization", "customs", "postal" and other credible words to ask questions. To guide netizens, why can’t the test report he issued be true?

Then let’s take a look at the so-called repeated testing of “Song Ge Da Hu” since July. First of all, “Song Ge Da Hu” has only shown 2 test reports to the public. , although Brother Song is right to fight a tiger. The full report was secretive, but some sharp-eyed netizens discovered that there was a clear disclaimer at the bottom of the test report he provided:

"The reported items are not within the scope of the laboratory CMA/CNAS" , we are not responsible for the authenticity . The test data and results are only for internal use of scientific research, teaching or commissioning units”

html. 4 Moreover, the staff of the Gongbei Customs Inspection Agency also clarified to the public that when accepting the entrustment, had clearly told the entrusting party that the report could not be stamped with relevant qualifications and was "only provided for internal technical exchanges and scientific research purposes," said "Songge Fighting Tiger". This situation is acceptable.

Picture: Test report statement provided by "Songge Fighting Tiger".

Picture: "Song Ge Fighting Tiger" test report (without CAM stamp) Bestore test report (with CAM stamp)

In other words, "Song Ge Dahu" took a report that was only for internal communication and had no relevant qualification seal as "ironclad evidence" to attack BESTORE, and spread it widely on the Internet, which has already constituted a fact for the majority of netizens. Misleading. Let’s look at the inspection report issued by Bestore to the media. It is clearly stamped with the CMA seal.

Under popular science, CMA is a compulsory administrative license. It is a comprehensive certification and evaluation of the testing capabilities and reliability of inspection agencies by the metrological administrative department of the people's government at or above the provincial level. It is suitable for issuing certification to the society within China. Inspection and testing institutions with data and results, especially third-party testing institutions or official inspection institutes.

According to Articles 7, 18, 19, and 21 of the "Measures for the Administration of Qualification Accreditation of Inspection and Testing Institutions", it is clearly stipulated: "Inspection and testing institutions shall be within the scope of inspection and inspection capabilities specified in the qualification accreditation certificate. Issue inspection and testing data and results in accordance with the procedures and requirements stipulated in relevant standards or technical specifications."

This is not the end, there are even more outrageous subplots:

On November 19, two people from "Songge Fighting Tiger" released a video, saying that they bought products online and mailed them directly to the customs. The mailing address was Mai'an Road, Qiaoxi, Huizhou City, Guangdong Province ... Some netizens discovered that this address is neither the address of Gongbei Customs (correct address: No. 501 Yinye Road, Xiangzhou District, Zhuhai City, Guangdong Province), nor the address of Huizhou Customs (correct address: Zhongkai Avenue, Huicheng District, Huizhou City, Guangdong Province) )

After searching, it was found that there is a private testing agency nearby the address where "Songge Dahu" mailed it, named Guangdong Jingcheng Zhiyuan Testing Technology Service Co., Ltd. This testing company has nothing to do with the customs. This company also has a subsidiary called Guangdong Guochitong Testing Technology Co., Ltd. After Qichacha’s inquiry, it was found that this is a small enterprise with only 5 employees. Such an enterprise also stated on its official Douyin account: Don’t turn away any customers.” Isn’t this giving a platform to the profession to crack down on fake people?

Figure 1: The content of the video released on November 19 shows that the recipient address is in Huizhou City, Guangdong Province.

Figure 2 and Figure 3: Netizens question the so-called customs address

Picture: Search for testing institutions near Mai'an Road by express delivery address, and check "Guangdong Jingcheng Zhiyuan Testing Technology Service Co., Ltd. Information" related information

On November 23, "Songge Fighting Tiger" redacted the video on the shelves and stated that the purchase information was an offline store in Wuhan City. The mailing address was coded and only displayed the three words "Guangdong Province" .

Picture: Comparing the video on November 19 and the video re-released on November 23, you can clearly see that the address is printed. Mosaic

Based on the above clues, it is not difficult to conclude that the words and deeds of "Song Ge Dahu" are inconsistent, and the test report provided does not have the objective facts of the CMA chapter. In other words, there is no possibility of overturning the official investigation results.

2, "Song Ge Fights Tiger" malicious clip The lawyer involved released the complete recording

Seeing that the official test report was fully qualified and watertight, the "Song Ge Fighting Tiger" side still did not give up the struggle, and they turned to point the finger at Liangpin Yanzhifang, one of the shop's OEMs, claimed that Yanzhifang "admitted" to adding tapioca flour, and wanted to give them a fee to drop the lawsuit. Some innocent netizens almost believed that it was true. Let's continue to restore the facts:

Anti-counterfeiting Internet celebrity said that Yanzhifang did not know that cassava in lotus root starch could be detected before July, so before July, cassava was added to lotus root starch. It was not until after "knowing" that cassava could be detected that Yanzhifang Stop adding;

The truth is that the first batch of test reports released by Bestore included the test report on lotus root starch raw materials in March. The test results clearly showed that there was no cassava ingredient, which was a direct slap in the face to the "Song Ge Dahu" line. remarks.

As for the recording of the call with Yan Zhifang released by Ashes, saying that Yan Zhifang wanted to get them to drop the lawsuit by giving them a reward, what is the truth?

According to the complete call recording issued by Yanzhifang’s lawyer, this call originally lasted for 5 minutes and 34 seconds, but was cut off by Ashes and maliciously edited into a 1 minute and 23 second clip, thereby tampering with the recording content. The purpose of the true expression of intention, and the complete call recording shows that the product communicated has nothing to do with Bestore, nor does it have anything to do with this report.

Under the premise that the facts are so clear, Ashes still released the video with the extremely eye-catching gimmick of "the high-quality OEM wants to give bonuses" to calm people down. The motive is so sinister that it is shocking! It is deplorable to deliberately mislead netizens!

Just when the melon-eating netizens thought that another big move of this group of Internet celebrities to fight counterfeiting had failed and they were slapped in the face by the facts, the "Songge Fighting Tigers" group turned around again and started issuing letters of assistance to talk about the matter. In fact, this is still a It is a common practice to take advantage of the information gap of ordinary netizens to deliberately confuse the public.

After going to the market supervision department in Hefei to submit products for inspection, "Song Ge Da Hu" and "Bounty Hunter Ashes" posted a video saying, "Why is Anhui still investigating, but Wuhan has closed the case?"

Let’s listen to the explanations from professional legal professionals. According to Yanzhifang’s attorney, the video of anti-counterfeiting internet celebrities going to the Hefei Market Supervision Department to submit products for inspection involves two administrative reporting cases:

Case ①: Wuhan Dongxihu District requested Hefei City The case, which the supervisor cooperated with the investigation, was filed on November 4 and closed on November 18.

Case ②: The case reported by "Bounty Hunter Ashes" to Luogang, Baohe District, Hefei on October 22 was filed on October 30 and is currently being handled.

From his video, he could clearly hear the reply from the Hefei Municipal Supervision staff: "Case 1, the co-investigation in Wuhan has been completed; Case 2, the case in Hefei is in the cross-examination stage."

Figure 1: Hefei City Supervision staff responded to the random inspection of product batch information of the lotus root powder factory

Figure 2: Hefei City Supervision staff proposed that Wuhan City Supervision ask the whistleblower for samples, but the whistleblower did not provide

In other words, despite knowing that they are two independent cases, the anti-counterfeiting Internet celebrities adopted the method of piecing together the past and the past, in an attempt to use the unclosed case ② to question the authenticity of the closed case ①. This time, there is an official authoritative report The reckless and blatant behavior of confusing the public has once again refreshed the lower limit of netizens’ understanding of some anti-counterfeiting influencers.

3 Are anti-counterfeiting internet celebrities qualified to be “judges” of food safety?

In the first half of this year, the Cyberspace Administration of China issued a notice deploying a special campaign to "clear and optimize the business network environment - rectify the chaos of enterprise-related infringement information". It emphasizes the need to focus on rectifying issues such as smearing and defaming the image and reputation of enterprises and entrepreneurs without factual basis, fabricating and disseminating false information, seeking illegal benefits through extortion, and interfering with the normal production and operation order of enterprises.

On November 24, the Cyberspace Administration of China issued the "Notice on Carrying out the Special Action of "Qinglang·Typical Issues in Network Platform Algorithms". That night, the "Song Ge Fighting Tiger" report video was removed from the shelves.

According to Titanium Media, lawyer Zhou Zhengguo, a member of the China Law Society, said that anti-counterfeiting videos have become a new traffic password for some bloggers. In order to gain traffic, some bloggers deliberately create scenes of conflict with merchants and make loud noises in merchants' business premises, which has actually affected the normal operations of merchants.

The fact is that on October 30, a group of five anti-counterfeiting internet celebrities rushed into the office of Bestore headquarters. Gonglou started a "cannon-style" crackdown on counterfeiting, and starting on November 2, it successively released a series of so-called anti-counterfeiting videos on several major social platforms, directly labeling Bestore as "There is tapioca starch in lotus root starch, but not in hot and sour rice noodles." "Fan" and caused viral spread.

There are more clues pointing to it. As early as July, the "Song Ge Fighting Tiger" team had already begun planning this anti-counterfeiting operation. As for why it was delayed until October 30 to come to the door, according to industry insiders, on the one hand, it was because they wanted to grab Putting pressure on enterprises before the Double Eleven promotion period will lengthen the time cycle and make investigation and sampling more difficult.

On November 26, JD.com announced that it was being investigated for rumors involving JD.com. It is not difficult to see that the time point when these rumor makers intensively spread rumors happened to be just before Double Eleven, which is the most important event for e-commerce platforms. From this From a perspective, the timing of cracking down on fake Internet celebrities to cause trouble is very sophisticated.

uses information asymmetry and video and audio editing technology to guide malicious public opinion and judge the brand without trial. Once such behavior is encouraged, it will undoubtedly open Pandora's box and trigger group imitation, which will It will cause major hidden dangers to the operations of countless legal and compliant enterprises.

When the living environment of private enterprises continues to be threatened by "key presses hurting enterprises", who will protect the food and clothing of millions, tens of millions or even hundreds of millions of "cattle workers"? !

Recently , Luohe City, Henan Province, in conjunction with several departments, recently issued a document clearly stating no to reporting malicious complaints!