The first China (Liaoning) Internet Celebrity Economic Cooperation and Exchange Week was launched in Shenyang.
On November 19, the first China (Liaoning) Internet Celebrity Economic Cooperation and Exchange Week with the theme of "Improving the Internet Celebrity Economy and Adding Consumption Momentum" was launched in Shenyang. Hao Peng, Secretary of the Provincial Party Committee and Director of the Standing Committee of the Provincial People's Congress, attended the launching ceremony and announced the opening of the event week.
The Paper noted that 12,000 Internet celebrity anchors provided support for this event, with a total number of fans exceeding 116 million.
Why does Liaoning plan to gather Internet celebrity resources?
According to "Liaoning Daily", Li Lecheng, deputy secretary of the Liaoning Provincial Party Committee and governor, said in his speech that day that Liaoning has a rich history and culture, obvious advantages in opening up, many special products, rich cultural and tourism resources, and a booming e-commerce live broadcast base. Talents gather together and the conditions for developing Internet celebrity economy are unique. At present, the whole province is thoroughly implementing the spirit of General Secretary Xi Jinping’s important speeches and instructions on the comprehensive revitalization of Northeast China and Liaoning, and is striving to implement the three-year action for new breakthroughs in comprehensive revitalization. Liaoning is becoming a hot land for talents of all types with great potential and great achievements. It is hoped that the guests attending the meeting will actively participate in the practice of modernizing Liaoning in a Chinese style, tell the story of Liaoning, promote Liaoning brands, and promote Liaoning products, so that more "Liaoning quality products" can be sold nationwide and sold around the world, so that more people can integrate into Liaoning and fall in love with Liaoning. We will continue to create a market-oriented, legal and international business environment, optimize the development ecology of the e-commerce industry, make traffic become "constant" and Internet celebrities become "everlasting", and jointly write a new chapter of win-win cooperation.
Xu Xingfeng, Director and Party Secretary of China International E-Commerce Center, mentioned in his speech that China International E-Commerce Center, as a digital promotion and e-commerce industry service organization in my country’s business field, has always been committed to promoting the high-quality development of my country’s e-commerce industry. In many aspects Established an in-depth cooperative relationship with Liaoning Province. It is believed that Liaoning will definitely become a new highland for live broadcast e-commerce featuring "Internet celebrity talents", and the Internet celebrity group represented by "Master Anchors", "Factory Broadcasters" and "Village Broadcasters" will also become a driving force for expanding consumption and promoting An important force in industrial transformation and upgrading.
According to sources, this event week has received strong support from Internet celebrity anchors and platform organizations across the country. The province’s e-commerce live broadcast base has mobilized a total of 12,000 cooperative Internet celebrity anchors to provide assistance and focus on promoting high-quality consumer goods and specialty agricultural products in Liaoning Province. Improving the influence of Liaoning's internet celebrity economy across the entire network provides an important platform and major opportunity to promote and empower Liaoning's industrial transformation and upgrading, consumption improvement and expansion, and the integrated development of culture, sports and tourism.
Public information shows that among the guests who attended the launch ceremony of this event, there were more than 70 anchors with more than 100,000 fans, including more than 30 anchors with more than one million fans, and many more with nearly 10 million fans. anchors came to the scene, and the total number of fans of the anchors present exceeded 116 million.
The relevant person in charge of the Liaoning Provincial Department of Commerce said that Liaoning has obvious economic advantages in live broadcasting, leading the three northeastern provinces in development scale, rich and diverse e-commerce scenarios, and fertile soil for cultivating live broadcasting talents. In recent years, our province has continuously innovated new online consumption scenarios by adopting a series of measures such as policy guidance, typical demonstrations, and cultivating live broadcast carriers. The Internet celebrity economy represented by live broadcasts has become an important driving force for the growth of the province's consumer market.
