One week after the online movie "My Big Boss" was released, the box office score given by Maoyan Professional Edition was 600,000 yuan. This movie stars Xiao Xu and Cao Yunjin, and tells a story similar to Stephen Chow's "Kung Fu". Logically speaking, with two comedy stars starri

The online movie "My Big Boss" has been online for one week, and the box office score given by Maoyan Professional Edition is 600,000 yuan. This movie stars Xiao Xu and Cao Yunjin, and tells a story similar to Stephen Chow " Kung Fu ". Logically speaking, with two comedy stars starring in the film and a "kung fu" theme, the online box office split shouldn't be too bad. However, the final box office result was only 600,000 yuan, which is indeed a relatively embarrassing number.

Although the distribution of online movie box office has been unsatisfactory in the past year, the highest distribution figure can only hover at more than 10 million, unable to achieve the previous ultimate number of more than 50 million. However, "My Big Boss" starring two major comedy stars could only earn 600,000 yuan a week, which is considered a "new low" in the industry.

The direct reason for this "new low in the industry" is that the box office appeal of Xiao Xu and Cao Yunjin is very limited. As for Xiao Xu, he does not have any box office appeal. Even in the Internet information content that does not require payment, Xiao Xu does not bring any traffic. In contrast, Cao Yunjin still has very good traffic in the live broadcast field. However, this traffic has not been converted into users watching online movies.

In the field of live crosstalk, Cao Yunjin’s traffic can basically be regarded as the top one. However, outside the field of live broadcast, after leaving cross talk live broadcast and entering the online movie segment, these traffics seem to be cleared. A similar phenomenon also occurs in the relationship between Guo Degang and movies. Guo Degang's traffic in the field of cross talk is very similar to the traffic of this Fan and that Lun in the fan circle. However, this traffic still cannot be brought to the movie box office. There is a gap between the two.

Similar things also appear in the circle of Internet celebrities. Many Internet celebrities who have a lot of traffic on the Internet are unable to convert their traffic into box office after entering film works. In fact, these Internet users who provide him or her with traffic are not willing to go to the movies at all. Live broadcast viewers and movie and TV series viewers have become two completely different groups. Internet celebrity traffic cannot be reflected in the movie box office.

At present, cross talk stars such as Cao Yunjin and Guo Degang can only obtain their due traffic value in the field of cross talk, but cannot convert traffic into box office in the field of movies and TV series. Of course, some netizens may say that this is because the two cross talk stars have little acting skills. It is true to say that Guo Degang has no acting skills. However, it seems that it is not enough to say that Cao Yunjin has no acting skills. Cao Yunjin still has acting skills in some movies and TV series.

The reason why the box office split of "My Big Boss" is very low is for many reasons. In addition to the inability to convert traffic into box office, the quality of the film itself is average. This movie is very similar to Stephen Chow's "Kung Fu". A rich gangster comes to besiege an alley. The people in the alley, led by the protagonist, unite to fight the gangster. This comedic approach and this "kung fu"-like story obviously cannot provide novelty to movie fans.

For movies and TV series, a very important point is still the story. The story attribute is obviously the first element for movie fans and audiences to gain entertainment emotions. When there is nothing new in the story of a movie, movie fans will enter a kind of aesthetic fatigue. Xiao Xu and Cao Yunjin's "My Female Boss" suffered because of the similarities and imitations of the story.

In this movie, the male protagonist may want to learn from Stephen Chow's acting style. As everyone knows, Stephen Chow's nonsensical performance needs to be based on the premise of those Hong Kong scripts from the 1990s. The absurdity of the script itself is the premise for Stephen Chow's performance. Later, after Stephen Chow couldn't find a better script, the things he performed were worthless.Mainland comedy workers are obsessed with imitating Stephen Chow. However, Stephen Chow himself has fallen behind.

After talking about this, I suddenly remembered a few words of teacher Li Chengru. You can't use other people's things to make your own things, why not just make your own things. Movies like "My Big Boss" that rely on Stephen Chow's "Kung Fu" to realize their content are bound to be hit by online box office splits.(Text/Ma Qingyun)