Home > entertainment > With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro

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In the current era of short-term and fast-paced content, as well as the dual pressures of life and work, more people’s first choice when watching content online will tend to be fast-paced and fragmented.

Therefore, if you want to attract people in terms of content, you must innovate. The market is always crowded, and good content is always scarce. How can "Beyond the Heat Wave" produced by Sina News break out into a new track?

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

The first is of course the thickness and precision honed over many years by Sina News, the second is the sensitivity and immediacy honed in Weibo, and finally the diversification and personalization.

Based on this, in "Beyond the Heat Wave", we can see that the program topics revolve around the unique characteristics of Weibo to create multiple ways of playing. The format of the program is not an old-fashioned interview with questions and answers.

uses Weibo’s hot search terms and netizen comments as entry points to interact, allowing content, platform, and netizens to achieve triple mutual support. The content has an audience base and the topic is naturally introduced.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

Each program is about 30 minutes long, in line with popular Internet memes and hot spots, not chicken soup, not preachy, very light, and suitable for eating.

Like Liu Huan in the fifth issue, he is well-known through his popular songs. He also serves as the mentor of "Chinese Good Songs" and "China's Good Voice" and has discovered batches of outstanding singers.

When the show is on the air, drums are beating loudly on the stage, and hot searches frequently dominate the charts. But when the show is over and the popularity has passed, will they still have the same fun as on the show? This is the answer most viewers want to know.

In "Beyond the Heat Wave" we saw that Liu Huan implements the habit of "June 1" gatherings with students and friends every year, and does not regard it as a script for show gimmicks. He keeps his word and does not act.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

Although it is difficult to have gatherings every year due to age and other reasons, whenever Liu Huan brings everyone together, he will always be serious and responsible. There will be no miscellaneous things, and they will all gather together for music and friendship.

They casually play a melody, beat the drums, talk about music, talk about life, reminisce about the past, and imagine the future. Maybe they can come up with new inspirations, maybe gain laughter, and from afternoon to late at night, the music ends.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

From this we can also see why Teacher Liu Huan is so popular now.

Firstly, it is because he is approachable. Whether he is a less famous student, a popular student, or a long-established composer, Liu Huan never distinguishes between levels. No matter who asks him for advice, he knows everything and always tries his best. Try your best to help them.

For example, the group mr.miss participated in "Summer of the Band 3" to adapt teacher Liu Huan's song. The program team could not be contacted, so the group members sent a message to Mrs. Liu Huan to ask. Liu Huan readily agreed and helped them win. During the competition, I have been paying attention to their development.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

The second reason is because he has always maintained a state of learning. He is willing to try any music genre, humbly ask for advice, communicate with young people, and listen to their current trends, such as making the theme song of " The Wandering Earth 2" At that time, Liu Huan chose to complete it with young people, and finally presented a masterpiece.

The third reason is because he is the same on the inside and outside. He is like a spring breeze on the show and supports the younger generations. This is still the case in life. He affirms and supports Zhao Lei , teaches other students by words and deeds, and treats them not only as students, but also as family members, and gathers every year. They will personally cook their favorite Liu's Braised Pork, and sincerely hope everyone is well.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

These three qualities are long-lost marks of the times in the turbulent era, and the same is true for programs and platforms.

Everyone wants to pursue fast traffic, so they rush to do everything, rush to gain popularity, and chase hot searches, but they ignore the real demands of users, which is not about speed, but whether there is good content amid the hustle and bustle. of ingenuity.

Liu Huan’s three qualities are translated into three kinds of ingenuity in the words of the platform. The first is the sincerity to treat everyone equally, not because who is popular and who is not popular, and those contents that have hot spots or not are treated differently. For content that can be hotly searched, Try your best, and deal with things that may not explode.

The second is to have the patience to keep learning. The Internet is changing with each passing day. If you just sit back and lag behind, you will be eliminated, so you can move forward with a spirit of learning. The third is to have the perseverance to be consistent in your words and deeds. You can't be one thing before the crowd, and another after the crowd, otherwise water can Carrying a boat can also capsize it.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

Sina News, the carrier behind "Beyond the Heat Wave", is very consistent with these three points.

For example, if you follow the popular figures Chen Meng and Fan Zhiyi, they have been frequently searched for the Paris Olympics and national football matches recently.

But the content of the program is not limited to their A-side. Their all-powerful performance on the field and controversial topics after the game will also let people see their B-side. They love to laugh, play and go shopping in life, just like all ordinary people. All the same.

This is the patience of continuous learning, always keeping abreast of cutting-edge trends, and showing the other side of the hot-searched regulars. If talk shows want to save themselves in an accelerating society, they must keep up with the times, continue to innovate, enhance the sense of interaction, and let the audience have A sense of participation can continue to attract the audience.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

Although the first season only has six issues, it covers a wide range of fields, including entrepreneurs, actors, Olympic champions, singers, cross-border celebrities, and the rich second generation. The topics break the barriers of circles and the content covers all levels.

Like Chen Meng’s hot search scroll, which is 5 meters long, celebrity cousin Huang Xiaoming , and the war of words with his teammates have aroused huge public opinion. Chen Meng did not shy away from the show, "After watching it a few times, I suddenly felt It affects me, so I can’t control myself from watching it, so I can only uninstall these apps. "

This is a topic that people pay attention to, but in this issue, Fan Zhiyi, Luyu's interview also asked about "face". "No more." Fan Zhiyi, who starred in " Blossoms " and other hot topics, is his dream. He retired injured in the first game of the National Football World Cup. His dreams are all about the World Cup. After all, in the excitement of hot searches, everyone generally Don't pay attention to the story behind it.

This is the sincerity of treating everyone equally. There are things that are out of the circle, and there are also plots that make people calm down and think about themselves. They will not be coerced by traffic and hot searches to produce some fast-food content, but will be specific under the cold keyboard fight. Life, living, analyzes the two sides of a person.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

As we all know, the role of platforms and programs should not only provide information and deliver entertainment, but should also combine their own characteristics and go deep into the crowd to solve problems.

We live in a rapidly developing society and are always troubled by various emotions and labels, such as parents urging marriage, anxiety about appearance, women's survival, young people who only want to be young, invisible poor people, heavy mobile phone patients, unable to communicate, and unable to withstand stress. wait.

How should we deal with many emotions? The second episode of the program invited Qi Wei and five young women. They had a conversation with their facial features and emotions. In the process, they talked to each other and learned to be confident. They should not be kidnapped by emotions. Emotions can also run wild and be their own heroines. Let Don’t be overloaded with emotions, face life with a relaxed smile.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

How should resolve the stereotype caused by tags? He Youjun talked about this topic in that issue.

He has many labels on his body, including the son of a gambling king, the husband of a supermodel, the most powerful brain, the youngest founder of a Nasdaq-listed company in Asia, the first e-sports stock in China, etc.

But when he saw these tags, he showed no trouble and said: "When I grow up, I find that every tag has its own special meaning. You can't deny the facts. The important thing is that many facts are things that I am proud of. ", turning labels into motivation, there is no obstacle in life that cannot be overcome.

This is the perseverance to be consistent in words and deeds. Note the table and the inside, give and solve problems. It is not to export anxiety and create panic. It only wants to take advantage of hot searches and does not want to make hot searches happen. This kind of one-sided program obviously will not It's been a long time, but "Beyond the Heat Wave" can still maintain its words and deeds in the smoky atmosphere, which is commendable.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

This is also the main reason why I highly recommend "Beyond the Heat Wave".

Only valuable content can withstand touching, meaningful content is worth recalling, and using in-depth content to inspire people to think and resonate is the irreplaceable core technology of the program.

In the current era of short-term and fast-paced content, as well as the dual pressures of life and work, more people’s first choice when watching content online will tend to be fast-paced and fragmented.

Therefore, if you want to attract people in terms of content, you must innovate. The market is always crowded, and good content is always scarce. How can "Beyond the Heat Wave" produced by Sina News break out into a new track?

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

The first is of course the thickness and precision honed over many years by Sina News, the second is the sensitivity and immediacy honed in Weibo, and finally the diversification and personalization.

Based on this, in "Beyond the Heat Wave", we can see that the program topics revolve around the unique characteristics of Weibo to create multiple ways of playing. The format of the program is not an old-fashioned interview with questions and answers.

uses Weibo’s hot search terms and netizen comments as entry points to interact, allowing content, platform, and netizens to achieve triple mutual support. The content has an audience base and the topic is naturally introduced.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

Each program is about 30 minutes long, in line with popular Internet memes and hot spots, not chicken soup, not preachy, very light, and suitable for eating.

Like Liu Huan in the fifth issue, he is well-known through his popular songs. He also serves as the mentor of "Chinese Good Songs" and "China's Good Voice" and has discovered batches of outstanding singers.

When the show is on the air, drums are beating loudly on the stage, and hot searches frequently dominate the charts. But when the show is over and the popularity has passed, will they still have the same fun as on the show? This is the answer most viewers want to know.

In "Beyond the Heat Wave" we saw that Liu Huan implements the habit of "June 1" gatherings with students and friends every year, and does not regard it as a script for show gimmicks. He keeps his word and does not act.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

Although it is difficult to have gatherings every year due to age and other reasons, whenever Liu Huan brings everyone together, he will always be serious and responsible. There will be no miscellaneous things, and they will all gather together for music and friendship.

They casually play a melody, beat the drums, talk about music, talk about life, reminisce about the past, and imagine the future. Maybe they can come up with new inspirations, maybe gain laughter, and from afternoon to late at night, the music ends.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

From this we can also see why Teacher Liu Huan is so popular now.

Firstly, it is because he is approachable. Whether he is a less famous student, a popular student, or a long-established composer, Liu Huan never distinguishes between levels. No matter who asks him for advice, he knows everything and always tries his best. Try your best to help them.

For example, the group mr.miss participated in "Summer of the Band 3" to adapt teacher Liu Huan's song. The program team could not be contacted, so the group members sent a message to Mrs. Liu Huan to ask. Liu Huan readily agreed and helped them win. During the competition, I have been paying attention to their development.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

The second reason is because he has always maintained a state of learning. He is willing to try any music genre, humbly ask for advice, communicate with young people, and listen to their current trends, such as making the theme song of " The Wandering Earth 2" At that time, Liu Huan chose to complete it with young people, and finally presented a masterpiece.

The third reason is because he is the same on the inside and outside. He is like a spring breeze on the show and supports the younger generations. This is still the case in life. He affirms and supports Zhao Lei , teaches other students by words and deeds, and treats them not only as students, but also as family members, and gathers every year. They will personally cook their favorite Liu's Braised Pork, and sincerely hope everyone is well.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

These three qualities are long-lost marks of the times in the turbulent era, and the same is true for programs and platforms.

Everyone wants to pursue fast traffic, so they rush to do everything, rush to gain popularity, and chase hot searches, but they ignore the real demands of users, which is not about speed, but whether there is good content amid the hustle and bustle. of ingenuity.

Liu Huan’s three qualities are translated into three kinds of ingenuity in the words of the platform. The first is the sincerity to treat everyone equally, not because who is popular and who is not popular, and those contents that have hot spots or not are treated differently. For content that can be hotly searched, Try your best, and deal with things that may not explode.

The second is to have the patience to keep learning. The Internet is changing with each passing day. If you just sit back and lag behind, you will be eliminated, so you can move forward with a spirit of learning. The third is to have the perseverance to be consistent in your words and deeds. You can't be one thing before the crowd, and another after the crowd, otherwise water can Carrying a boat can also capsize it.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

Sina News, the carrier behind "Beyond the Heat Wave", is very consistent with these three points.

For example, if you follow the popular figures Chen Meng and Fan Zhiyi, they have been frequently searched for the Paris Olympics and national football matches recently.

But the content of the program is not limited to their A-side. Their all-powerful performance on the field and controversial topics after the game will also let people see their B-side. They love to laugh, play and go shopping in life, just like all ordinary people. All the same.

This is the patience of continuous learning, always keeping abreast of cutting-edge trends, and showing the other side of the hot-searched regulars. If talk shows want to save themselves in an accelerating society, they must keep up with the times, continue to innovate, enhance the sense of interaction, and let the audience have A sense of participation can continue to attract the audience.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

Although the first season only has six issues, it covers a wide range of fields, including entrepreneurs, actors, Olympic champions, singers, cross-border celebrities, and the rich second generation. The topics break the barriers of circles and the content covers all levels.

Like Chen Meng’s hot search scroll, which is 5 meters long, celebrity cousin Huang Xiaoming , and the war of words with his teammates have aroused huge public opinion. Chen Meng did not shy away from the show, "After watching it a few times, I suddenly felt It affects me, so I can’t control myself from watching it, so I can only uninstall these apps. "

This is a topic that people pay attention to, but in this issue, Fan Zhiyi, Luyu's interview also asked about "face". "No more." Fan Zhiyi, who starred in " Blossoms " and other hot topics, is his dream. He retired injured in the first game of the National Football World Cup. His dreams are all about the World Cup. After all, in the excitement of hot searches, everyone generally Don't pay attention to the story behind it.

This is the sincerity of treating everyone equally. There are things that are out of the circle, and there are also plots that make people calm down and think about themselves. They will not be coerced by traffic and hot searches to produce some fast-food content, but will be specific under the cold keyboard fight. Life, living, analyzes the two sides of a person.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

As we all know, the role of platforms and programs should not only provide information and deliver entertainment, but should also combine their own characteristics and go deep into the crowd to solve problems.

We live in a rapidly developing society and are always troubled by various emotions and labels, such as parents urging marriage, anxiety about appearance, women's survival, young people who only want to be young, invisible poor people, heavy mobile phone patients, unable to communicate, and unable to withstand stress. wait.

How should we deal with many emotions? The second episode of the program invited Qi Wei and five young women. They had a conversation with their facial features and emotions. In the process, they talked to each other and learned to be confident. They should not be kidnapped by emotions. Emotions can also run wild and be their own heroines. Let Don’t be overloaded with emotions, face life with a relaxed smile.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

How should resolve the stereotype caused by tags? He Youjun talked about this topic in that issue.

He has many labels on his body, including the son of a gambling king, the husband of a supermodel, the most powerful brain, the youngest founder of a Nasdaq-listed company in Asia, the first e-sports stock in China, etc.

But when he saw these tags, he showed no trouble and said: "When I grow up, I find that every tag has its own special meaning. You can't deny the facts. The important thing is that many facts are things that I am proud of. ", turning labels into motivation, there is no obstacle in life that cannot be overcome.

This is the perseverance to be consistent in words and deeds. Note the table and the inside, give and solve problems. It is not to export anxiety and create panic. It only wants to take advantage of hot searches and does not want to make hot searches happen. This kind of one-sided program obviously will not It's been a long time, but "Beyond the Heat Wave" can still maintain its words and deeds in the smoky atmosphere, which is commendable.

With the current popularity of short-term content and the dual pressures of life and work, more and more people’s first choice when watching content online will tend to be fast-paced and fragmented. Therefore, if you want to attract people in terms of content, you must intro - Lujuba

This is also the main reason why I highly recommend "Beyond the Heat Wave".

Only valuable content can withstand touching, meaningful content is worth recalling, and using in-depth content to inspire people to think and resonate is the irreplaceable core technology of the program.

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