IT House reported on November 6 that IT House learned from the China Online Audiovisual Program Service Association that the eight major findings of the "White Paper on the Development of China's Micro-Short Drama Industry (2024)" (hereinafter referred to as the "White Paper") we

it House News on November 6, it House learned from the China Online Audiovisual Program Service Association that the eight major findings of the "White Paper on the Development of China's Micro-Short Drama Industry (2024)" (hereinafter referred to as the "White Paper") were officially released today.

The "White Paper" points out that the micro-short drama industry has entered a period of transformation and upgrading and has officially entered the 2.0 era. The industry has grown steadily, and the user scale, market size, number of practitioners and content supply have all reached new highs. Production methods and business models have reached new highs. Fundamental changes have also occurred.

As of June 2024, the number of users of micro-short dramas in my country has reached .576 billion, accounting for 52.4% of the total Internet users, showing a steady growth trend. The number of users of micro-short dramas has surpassed many basic digital services such as online food delivery, online literature, online ride-hailing and online audio, and has become an important part of digital life. As the popularity of micro-short dramas continues to rise, its market size is expected to exceed the mainland movie box office for the first time in 2024. According to industry agency estimates, my country's micro-short drama market will reach 50.44 billion yuan in 2024, a year-on-year increase of 34.90%; and the total box office revenue of mainland movies for the year is expected to be 47 billion yuan.

Seventy percent of users have developed the habit of watching mini-series. Among them, 1036.19% of users watch short dramas every day, and 1038.15% of users watch them several times a week. Watching short dramas has become an important part of most users’ entertainment life. In addition, the viewing of micro-short dramas shows the characteristics of "dispersion" and "privacy". Spending time alone during work breaks and commuting has become an opportunity for users to enjoy micro-short dramas. Users often "can't stop watching micro-short dramas", and 65.78% of users have watched the same drama repeatedly.