On the morning of November 5, the founding meeting of the Deyang News Media Center was held, which marked the departure of Deyang’s news and publicity work into a new era of “deep integration, all-media communication” and opened a new chapter in the development of Deyang’s news a

On the morning of November 5, the founding meeting of Deyang News Media Center was held, which marked the departure of Deyang City’s news and publicity work into a new era of “deep integration, all-media communication” and opened a new chapter in the development of Deyang’s news and publicity career.

was entrusted by Li Wenqing, Secretary of the Deyang Municipal Party Committee, and Liu Guangqiang, Deputy Secretary of the Municipal Party Committee and Mayor. Wu Chenggang, Member of the Standing Committee of the Deyang Municipal Party Committee and Director of the Propaganda Department, expressed congratulations on the establishment of the Municipal News Media Center on behalf of the Municipal Party Committee and the Municipal Government, and affirmed the achievements in the integrated development of municipal media. . He pointed out that promoting the integrated development of media and creating new mainstream media is a major strategic decision-making arrangement made by the Party Central Committee with Comrade Xi Jinping at the core to scientifically grasp the development trends of information technology and the profound changes in the public opinion ecology. The Deyang News Media Center must always adhere to the correct political direction, public opinion orientation and value orientation, give full play to the "mouthpiece" role of the party committee and government, adhere to social responsibilities, and continuously expand the influence territory of mainstream values; it must accelerate the construction of an all-media communication system and pass Process optimization, platform re-engineering, effective integration of various media resources and production factors, and concentrated efforts on building new local mainstream media; we must fully demonstrate the image of Deyang in the new era, adhere to integrity and innovation, closely follow the overall situation of the central government, and launch a series of thoughtful and effective Warm and emotional news works continue to enhance the city’s visibility and influence. The Municipal Party Committee and the Municipal Government will continue to support news and public opinion work, care for the majority of journalists, create a good environment for everyone to start their own businesses, and work together to promote media integration to "integrate" Deyang characteristics, Deyang influence, and Deyang results.

It is understood that Deyang City News and Media Center has fully integrated the resources of Deyang Daily and Municipal Radio and Television Station. It is a county-level public welfare second-class public institution directly under the Municipal Party Committee and assumes the original functions and responsibilities of Deyang Daily and Municipal Radio and Television Station. The center insists on mobile first and content as king, and strives to build an omnimedia with "1 newspaper, 2 radio stations, 2 TV channels, 1 website, 1 client, n Internet accounts, and n outdoor large screens in cities" communication system. Among them, the "My Deyang" client, which is integrated with the "Deyang News" client and the "Deyang Citizen Communication" client, will become an important window for Deyang citizens to obtain local information and participate in urban life. In addition, we carefully operate a series of mainstream online accounts such as Weibo, WeChat, Douyin, Kuaishou, and Xiaohongshu to further expand communication coverage and attract more audiences to pay attention to and understand Deyang.

Deyang News Media Center will adhere to the focus on media integration development, strive to build a new highland for news propaganda, a new window for government services, a main position for public opinion guidance, a main entrance to smart cities, and a new platform for the cultural industry, striving to achieve full coverage of the party’s voice, All media for information dissemination, all aggregation of news and government affairs, all online public opinion management and control, all-round convenient services for the people, to gather people's strength internally and enhance Deyang's influence externally.

At the meeting, the relevant establishment approval documents were read out, and the unveiling ceremony of the Deyang News Media Center and the official launch ceremony of the "My Deyang" app were held.

Deyang Vice Mayor Wang Hong and Vice Chairman of the CPPCC Xi Jianguo attended the inaugural meeting. Comrades in charge of the publicity systems of Deyang counties (urban areas), relevant municipal departments, and media representatives from the central province participated.