In the golden autumn of October, many commercial carriers in the Xujiahui business district launched special business, travel, cultural and sports exhibitions. From October 26th to 27th, the Xujiahui Business District Food Market, which lasted for three weekends, came to a succes

In the golden autumn of October, many commercial carriers in Xujiahui business district launched special business, travel, cultural and sports exhibition activities. From October 26th to 27th, the Xujiahui Business District Food Market, which lasted for three weekends, came to a successful conclusion, attracting a large number of holiday customers to the home markets of Metro City and Yongxinfang. Grand Gateway Plaza 66 held the "Gateway to Inspiration" anniversary celebration event from October 19th to 20th, inviting citizens and tourists to watch the "Chinese Light Ballet Star Gala" performance up close in the mall. On the 20th During the three Shanghai International Art Festivals, elegant art has been brought to the public and has become a beautiful enjoyment within the reach of more people.

Grand Gateway Plaza 66 introduced that in May last year, the mall collaborated with the Chinese version of "Phantom of the Opera" for a special linkage, turning the mall into a theater and performing classic songs and storylines from "Phantom of the Opera". It gained more than expected attention and also Let shopping malls see the consumption potential of combining shopping and leisure with classic art performances.

To this end, this year Ganghui Plaza 66 invited Chen Zhenwei, the principal dancer from the New York City Ballet, Zhao Wanting, the principal dancer from the San Francisco Ballet, Zhang Jinhao, the principal dancer from the Bavarian State Ballet in Germany, and Sun Jiayong, the principal dancer from the Béjart Ballet in Lausanne, Switzerland. These Chinese artists who have shone brightly on the international stage gathered in Shanghai to premiere their new works closely to the domestic audience on a stage carefully set up in the atrium of the shopping mall.

Among them, two artists, Chen Zhenwei and Zhao Wanting, specially choreographed the classic ballet pas de deux "Sound of Spring Waltz" for this event of elegant art entering the business circle. The four dancers also brought surprise "Easter eggs" during the performance, and gathered on the stage to present a fusion of elegant ballet and Michael Jackson's classic "Space Walk" dance steps.

The shopping mall has also transformed into a testing ground for diverse arts, and around the theme of "artistic realm", artistic elements are hidden in every corner. People can first enjoy the large-scale installation "Artistic Garden" in the outer square, pass through the lucky door called "Good Luck Unlocking Station", enter the "Dream Image Gallery" to take photos and check in, and then go to the "Marshmallow Forest" and "Art Qi" "Drink Bar" to enjoy autumn-limited food and drinks.

Many participating brands also brought limited edition items and launched interactive float installations in line with the art theme. Consumers can check in at Tiffany’s iconic blue dream float, pick up a copy of Bottega Veneta’s limited-edition 2024 winter magazine, experience sweetness at the golden goose ice cream truck, DIY at the Burberry floral workshop, and go to Penhaligon, At the fragrance brand stores such as Atixian, you can experience bakery-limited products or check out the fragrance series themed floats.

Art entering shopping malls is nothing new in Shanghai, but how to find event content and presentation methods that match the mall’s tone and customer group positioning is not easy. During this year’s “May 5th Shopping Festival”, the iapm shopping mall held an installation art exhibition with the theme of “Music Laboratory”, and cooperated with the Beijing International Standard Dance Company to present it for the first time in the mall atrium on the occasion of World Dance Day and International Jazz Day. The ballroom dance performance event "Modern Latin Fantasy Show" was held.

While high-end luxury shopping malls attract international high-end arts such as ballet, symphony, and opera, shopping malls that focus on fashionable styles have taken a different approach, focusing on relatively niche and younger art categories. On December 30 last year, Metro City, also in the Xujiahui business district, hosted a 2024 Yangtze River Delta Acapella Alliance New Year Concert. Vocal singing groups active in Shanghai, Hangzhou and other places gathered in the mall to perform in the "Uncensored" Performing many Chinese and foreign classics and original pieces in the context of "accompaniment", it has gained cross-circle attention as it bids farewell to the old and welcomes the new.

The relevant person in charge of the Xuhui District Commerce Committee said that this year, focusing on the goal of "building a new Xuhui and forging ahead on a new journey", Xuhui District continues to deepen the integrated development of business, tourism, culture and sports exhibitions, hoping to build the "youngest, most fashionable, innovative and most active" business ecology.To this end, the "Special Plan for Improving the Energy Level of International Consumer Clusters (Xujiahui Business District)" is being compiled intensively, which will focus on the four aspects of the development of the "Greater Xujiahui" business district: overall planning, business brand, consumption environment, and governance mechanism. Study and accelerate the construction of Xujiahui into a well-known world-class consumer business district.

It is reported that during this year’s China International Import Expo, the “Buy Now and Refund Now” centralized refund point for departure tax refunds for overseas tourists shopping at Gateway 66 will continue to operate, bringing a one-stop “consumption + tax refund” experience to international consumers. , build a more attractive shopping environment. Focusing on the foreign card payment needs of immigrants in Shanghai, the Xujiahui business district is actively promoting key merchants to complete the installation of POS machines with foreign card functions on time to create a more convenient and comfortable consumption environment.