From October 24th to 27th, the 4th IMX International Music Season (IMX 2024) was held in Shanghai, kicking off global music industry exchanges and cooperation under the theme of "One Universe, Music Without Boundaries". "IMX International Music Season" is an innovative expo seaso

From October 24th to 27th, the 4th imx International Music Season (imx 2024) was held in Shanghai, kicking off global music industry exchanges and cooperation under the theme of "One Universe, Music Without Borders". "imx International Music Season" is an innovative expo season for business, technology and cultural exchanges that the global music industry looks forward to every year. Since its third edition, more than a thousand music and business organizations around the world have participated, bringing together 585 industry elites from 62 countries and regions. and over 3,700 artists. Huawei Music participated in this event and held theme sharing and roundtable discussions with various industry partners on "Technology Empowers Intangible Cultural Heritage Music to Reveal a 'New Voice'" and participated in the exhibition with the "Huawei Music Intangible Cultural Heritage Music Promotion Plan" to provide music enthusiasts with The audience shares the charm of traditional Chinese music culture and brings the latest mobile phone and headphone products to provide the audience with a diversified interactive experience.

Technology supports the inheritance of intangible cultural heritage, and Huawei Music gives traditional folk music a new voice

At the exhibition, the "Huawei Music Intangible Cultural Heritage Music Promotion Plan" gained attention, which is dedicated to collecting ancient folk tunes, folk arts and traditional operas with profound cultural heritage. The essence of the original music, and actively absorb excellent works that have adapted, performed and integrated innovations of traditional music, and promote national music in a way that is closer to young people and easier to accept.

Huawei Music launched the "Sound of Space Folk Music" special plan in March this year, using spatial audio to provide an all-round immersive three-dimensional expression to more fully display the precious details of national music; in July, it officially launched the intangible cultural heritage music area, Yuan Yawei Three singers, Huang Ling and Alan, served as intangible cultural heritage recommendation officers and gave their full support; during the National Day holiday, a Chinese music check-in plan was released to select albums full of regional features and lead listeners to pursue the national memory through music. It is worth mentioning that the "Huawei Music Intangible Cultural Heritage Music Promotion Plan" won the "Original Music Support Project of the Year" award at the 2024 China Digital Music Industry Conference, which was highly recognized by the industry and loved by the public. . Huawei Music has always been committed to using technology to inject new vitality into the inheritance and development of intangible cultural heritage and create a digital stage of cultural treasures for users.

At this exhibition, users can experience new flagship products such as Huawei Mate XT, Mate Simple columns incorporating the concept of harmonious aesthetics, balanced distribution of interface elements, combined with precise use of color and light, construct an elegant art exploration space. There is also a rich selection of high-quality content that unites well-known editors, artists and other industry professionals in the industry. Carefully recommended by people, these together restore a real concert hall scene. You can listen to the three-dimensional sound field of audio vivid spatial audio technology on site, and real-time tracking of head rotation information to move different music arrangements. These advanced technologies give intangible cultural heritage music a new spatial audio-visual performance, making the audience feel as if they are in their own National music live scene. The integration experience of these technologies and music allows users to enjoy the infinite possibilities of smart life.

Industry partners gathered at the forum to discuss the future possibilities of intangible cultural heritage music and inheritance

Industry partners held a theme forum on "Technology Empowers Intangible Cultural Heritage Music to Reveal a 'New Voice'", focusing on exploring the integration and innovation of national sounds and technology. Among them, Wang Baohua, Director of Huawei's Terminal Cloud Services Music Business Department, shared the "Intangible Cultural Heritage Music Inheritance of the Hongmeng Era", saying that Huawei Music will connect with content partners to create high-quality original zones and restore immersive music using technologies such as audio vivid spatial audio. Hall, and with the advantages of 1+8+n full scene coverage of music services and tens of billions of publicity and distribution resources, high-quality intangible cultural heritage music can be heard by more people.The "World Traditional Music Seed Bank" held a joint initiative ceremony. The World Traditional Music Seed Bank and Huawei Music reached a strategic consensus. They will use cutting-edge technologies such as spatial audio to build an innovative platform for the digital protection and dissemination of traditional music. This cooperation will create a platform for the world The traditional music digital archive is not only an innovative protection of intangible cultural heritage, but also will open up new ways for the research, education and dissemination of global traditional music. On-site industry scholars and music producers shared stories about the creation of high-quality music works such as "Today and the Future of Traditional Music" and "The New Voice of National Music in the Future", and also conducted "Integrated Innovation of Intangible Cultural Heritage Music and Technology" held a roundtable discussion to exchange experiences and ideas based on the inheritance and future development of Chinese traditional music.

During this imx international music season, Huawei Music had in-depth exchanges with industry partners to discuss the inheritance and future development of Chinese traditional music under the integration of technology, and demonstrated to global music industry partners the "Huawei Music Intangible Cultural Heritage Music Promotion Plan" in software, hardware, Progress and achievements in technology and ecological advantages. In the future, Huawei Music also looks forward to working with more partners, continuing to empower art with technology, and selecting high-quality content to provide listeners with a more valuable immersive experience.