"Healthy Shanghai Studio". Picture provided by the organizer
The 7th China International Import Expo opened on November 5. The Paper (www.thepaper.cn) reporter learned that on November 6, at the National Convention and Exhibition Center (Shanghai) Medical Devices and Medicine and Health Care Exhibition Area, the "Shanghai Patriotic Health Campaign Committee Office" was directed by the Office of the Shanghai Patriotic Health Campaign Committee and hosted by the Shanghai Medical Group's famous maritime doctors. "Healthy Shanghai Studio" will be broadcast again, focusing on the innovative integration of medical and health and the health needs of the public, bringing an all-round, all-weather, three-dimensional live broadcast feast.
As the first large-scale health live broadcast program set up at the China International Import Expo, "Healthy Shanghai Studio" has been successfully held for four times, delivering a large amount of cutting-edge medical concepts and high-quality health science popularization. This year's "Healthy Shanghai Studio" invites experts, scholars, entrepreneurs and managers from all over the country and in various fields to launch a series of live broadcasts through new media platforms, and the all-media communication matrix built by "Famous Doctors at Sea" will be pushed simultaneously.
In the five years since the implementation of my country’s first provincial medium- and long-term health action plan, the Healthy Shanghai Action (2019-2030), Shanghai has focused on strategic guidance, core drive, innovative practice and exploration, and continues to enhance citizens’ sense of health gain. Data show that the health literacy level of Shanghai citizens will reach 40.46% in 2023, achieving a 16-year consecutive increase and hitting a record high; the adult smoking rate has declined for 13 consecutive years, to 19.2%; the main health indicators remain at the leading level of developed countries and regions in the world; there are 16 indicators reached the Healthy China Action 2030 goals ahead of schedule.
In order to better promote the construction of a healthy Shanghai and effectively implement the "health integration policy", this "Studio" will focus on chronic disease prevention, accidental injuries, medical innovation, services for the elderly, traditional medicine and other sectors. Continue to output high-quality health science popularization, focusing on " artificial intelligence to help precise tumor prevention and treatment", "pay attention to driving safety and protect life safety", "science, innovation and science popularization fly together, ignite the engine of medical innovation", "deeply serve the elderly and pay attention to professional groups" and other topics to popularize disease prevention and treatment knowledge and enhance the public’s active health awareness. At the same time, guests in the "Studio" will also share content that benefits and facilitates the people, such as the transformation of traditional Chinese medicine results and the upgrading of community health services.
It is worth mentioning that during this CIIE, Shanghai Medical Group's famous maritime doctors will join hands with the Shanghai Technology Exchange to continue the concept of "innovation, communication, and integration" of the 2024 Shanghai Science and Technology Communication Conference, focusing on "strengthening science popularization capacity building" With the theme of “promoting high-quality development of science popularization”, through the real-time live broadcast platform of “Healthy Shanghai Studio”, we will share health science popularization results, innovative cutting-edge technologies and health education cases, explore the in-depth integration of scientific and technological innovation communication and medical health, and pay attention to new medical and health trends. Business formats and new models discuss new directions and new developments in health strategies.
