After the Politburo meeting emphasized the need to "promote the real estate market to stop falling and stabilize," Chengdu land auctions sent a positive signal, and local private enterprises won the "regional new land king" at a high premium rate. On September 27, the Chengdu

After the Politburo meeting emphasized the need to "promote the real estate market to stop falling and stabilize," Chengdu land auctions released a positive signal, and local private enterprises won the "regional new land king" at a high premium rate.

On September 27, the Chengdu land auction market ushered in two residential land transfers. One of the land parcels in Tianfu New District was competed by 10 real estate companies. After 113 rounds of bidding, it was finally sold at a premium rate of 87%, with a floor price of 24,300 yuan. / square meter, breaking the floor price record in Tianfu New District, Chengdu, and ranking third in Chengdu’s floor price record.

This piece of pure residential land is located in the Luhu section of Tianfu New District, with a land area of ​​about 24,800 square meters, a planned floor area ratio of only 1.5, a starting floor price of 13,000 yuan/square meter, and a total starting price of about 480 million yuan. The land plot attracted 10 real estate companies including New Hope, Rundafeng Binjiang, Dingneng, Wanhua, Greentown, Investment Shekou , Jinan Shanzao, Chengdu Industrial Investment, and Yuanda to participate in the auction. After more than 100 rounds of fierce bidding, Later, it was bid by Rundafeng Binjiang for a total price of approximately 902 million. The premium rate of 87% also set the highest record in the Chengdu homestead auction market so far this year.

In today's homestead auction market, high premium rates are very rare. Compared with other cities, Hangzhou, where land has always been in demand, the highest premium rate for land auctions this year is 60%, which is the highest record in Hangzhou in the past six years; this year The highest premium rate for local auctions in Shanghai has been 31%. This data is the highest premium rate record in Shanghai in the past four years.

What’s so special about the land parcel in Chengdu’s Tianfu New District that set a record premium rate of 87%? The Sichuan Branch of the China Index Research Institute told China Business News that this is the first land supply in Chengdu Tianfu New District in 9 months, and it is also the first land supply in the Sichuan Tianfu New District Directly Administered Area Park City Planning Management Innovation Regulations (2024) (hereinafter referred to as the "Innovation Regulations"). ") The first land parcel entered the market after its implementation. According to the land auction documents, the land needs to comply with the new regulations. The first floor of the residential building with a building height of more than 33 meters should be equipped with an elevated floor; the new buildings adopt multiple types of three-dimensional greening such as aerial shared platforms, ecological balconies, roof greening, and ground floor overhead greening. Therefore, the The parcels bear the mission of product innovation and upgrading in Tianfu New District.

A real estate industry insider in Chengdu told reporters that the "Innovation Regulations" encourage real estate companies to build "fourth generation residences" from the policy level. Ecological balconies are not included in the board-to-unit ratio, the building area, and the unit. The impact of residential property building area on home buyers is very intuitive. The housing acquisition rate of the new generation of housing built in accordance with the "innovation regulations" will exceed 100%, and the quality of living will also be greatly improved.

A practitioner from a leading central enterprise in real estate told reporters: "Many core cities have introduced new regulations this year to reduce restrictions on unit design and encourage the construction of 'fourth generation housing.' The industry now generally believes that the entry of this type of housing into the market will be affected by home buyers. is welcomed, but it also poses a great challenge to projects that acquired land before the new regulations. The ultra-high housing acquisition rate is a 'dimension reduction blow' to the existing new houses and second-hand houses."

Rundafeng acquired the land this time. Binjiang, the full name of "Rundafeng Holdings Binjiang Real Estate", is a private real estate company that started in Dazhou, Sichuan. It was founded in 2002 and first entered Chengdu to acquire land in 2015. Since 2017, it has expanded nationwide, with locations in Xi'an and Zunyi. , Beijing and other cities.

Currently, Rundafeng Binjiang is headquartered in Chengdu, and most of its development projects are also in Chengdu, with 10 properties for sale. On the list of the top 100 private enterprises in Sichuan in 2022 released by the Sichuan Federation of Industry and Commerce, Rundafeng Holding Group ranked 47th with an operating income of 6.28 billion yuan.