Morgan Stanley, a world-renowned investment bank, released an analysis report on the sales of iPhone 16, pointing out that this series of mobile phones has performed less than expected in the market and may become the most unpopular generation of iPhone in recent years. According

Morgan Stanley, a world-renowned investment bank, released an analysis report on the sales of iPhone 16, pointing out that this series of mobile phones has performed less than expected in the market and may become the most unpopular generation of iPhones in recent years.

According to a report by Morgan Stanley, although Apple has high hopes for the iPhone 16 series and conducted a lot of publicity and warm-up before the product was released, the actual sales have not been as hot as expected. The report pointed out that the shipment volume of the iPhone 16 series was far from reaching the company’s internal expectations, and there was a significant decline compared with the previous generation products. This trend is not only reflected in the global market, but also in key markets such as China, where the sales decline is particularly obvious.

Morgan Stanley analysts said that there are many reasons for the slowdown in iPhone 16 sales. First of all, from the perspective of product innovation, iPhone 16 has relatively limited improvements in appearance and functionality compared to previous generations, and it fails to bring enough surprises and freshness to consumers. In the current increasingly fierce competition in the smartphone market, it is difficult for products lacking disruptive innovation to attract consumers' attention.

Uncertainty in the global economic environment has also had a negative impact on iPhone 16 sales. As global inflation intensifies and consumer purchasing power declines, the high-end smartphone market has been significantly impacted. When faced with high prices, many consumers choose more cost-effective products instead of high-end brands like Apple.

The rise of domestic mobile phone brands also poses a threat to iPhone 16 sales. In recent years, domestic mobile phones have made significant progress in technological innovation, product design and marketing, and have gradually won the trust and love of consumers. Especially in terms of AI technology and photography functions, some domestic mobile phones have even surpassed iPhones, attracting a large number of consumers who originally planned to buy iPhones.