Jimu News commentator Shi Ping recently brought heated discussions about the "Hong Kong Meicheng Mooncakes" brought by Xiao Yang. Hong Kong star Eric Tsang has recently been closely associated with the "Three Sheep" company. In September, he and Xiao Yang sold the mooncakes. , an

Jimu News Commentator Shi Ping

The "Hong Kong Meicheng Mooncakes" brought by Xiao Yang recently caused heated discussion. Hong Kong star Zeng Zhiwei has been closely associated with the "Three Sheep" company recently. In September, he and Xiao Yang sold the goods together. He said that "this moon cake is a very good gift". Brother Yang used it as a "living sign" and said, "They all know in Hong Kong that Hong Kong Meicheng sells a box online for 700 yuan." Zeng Zhiwei did not deny it. .
During the Miss Hong Kong finals on September 15, someone mentioned this matter to Eric Tsang. As soon as the word mooncake was mentioned, Eric Tsang’s face changed slightly and he pretended not to hear, quickly turned on the microphone and fled the scene, ending the interview. (Elephant News on September 16)

Zeng Zhiwei pretended not to hear the relevant questions (Source: Internet video screenshot)

At 11:45 am on September 17, the Hefei High-tech Zone Market Supervision and Administration Bureau issued a situation report stating that three Yang Network Technology Co., Ltd. is suspected of "misleading consumers" and other behaviors during the live broadcast. It has been investigated and will be dealt with in accordance with the law and regulations based on the investigation results.
Recently, some media exposed that the "Hong Kong high-end mooncakes" - Meicheng mooncakes promoted by "Crazy Little Brother Yang" in the live broadcast room are not available at all in Hong Kong. Only the trademark is registered in Hong Kong, and the actual operation and production are in Guangdong. Sales are mainly sold to mainland consumers through live broadcast channels, and they have been questioned about fake origin and false marketing. The turmoil continued to ferment for several days, with various opinions from all sides, and Eric Tsang became an unavoidable name.
On the surface, it can be said that Zeng Zhiwei and Xiao Yang have a close relationship. Zeng Zhiwei has previously participated in the opening event of the Xiamen branch of Three Sheep, and publicly and enthusiastically called on Xiao Yang to come to Hong Kong to open a company; in 2024 On August 21, Three Sheep set up a branch in Hong Kong and held an opening ceremony. Eric Tsang brought a large number of Hong Kong celebrities to attend. Although Zeng Zhiwei was not officially announced as taking the important position at the opening ceremony, before that, Brother Yang made it clear in the live broadcast room: "Zeng Zhiwei is the boss of our Hong Kong company." After the opening ceremony, Xiao Yang and many internet celebrities under Three Sheep's banner appeared in Zeng Zhiwei's live broadcast room to bring goods. The number of viewers exceeded 1.1 million, and sales easily exceeded 100 million in just three hours. With such a close cooperative relationship, it is no wonder that Eric Tsang and Brother Yang will bring this "Hong Kong high-end mooncake" together.

Screenshot of the video of Eric Tsang and Brother Big and Little Yang bringing Meicheng mooncakes together

Unlike most mainland consumers, Eric Tsang is a native of Hong Kong. He should know very well whether this Meicheng mooncake is a high-end product from Hong Kong and whether it is a high-end product in Hong Kong. On the market in Hong Kong, whether it was a case of crazy buying and whether a box was sold for more than 700 yuan, but he did not tell the truth what he knew in the live broadcast room.

As a celebrity guest invited by the anchor to bring goods to the platform, Zeng Zhiwei also has obligations and responsibilities. He has an in-depth understanding and careful evaluation of the products he recommends and the anchors he supports, especially when it comes to key issues such as the authenticity of product information. There was no trace of sloppiness or perfunctoryness, but he seemed to be just enjoying himself throughout the whole process.

If Eric Tsang is really the “boss” of Three Sheep’s Hong Kong branch, as Little Yang said, then he is even more involved in the “mooncake crisis”. In any case, this attitude of keeping silent and doing the best thing seemed very embarrassing, which was in sharp contrast to his high-spirited appearance when he was bringing goods to the platform.

It is now very common for celebrities to participate in live broadcasts to bring goods. This is not only a shortcut for celebrities to make extra money, but also a way for them to interact with fans and expand their influence. However, artists must also have basic business ethics and professional ethics when bringing goods. Celebrities use their influence to endorse products, attract consumers to spend money, and thereby gain profits, so they must be responsible for their words and deeds. According to relevant laws and regulations, when celebrities endorse or recommend products, they must ensure the authenticity and legality of the advertising content and must not make false propaganda or mislead consumers. Otherwise, you will bear corresponding legal liability. No matter how big a star you are, you can't just smile in the face of interests and run away in a hurry when something goes wrong. Such "two faces" will undoubtedly break your trust and ruin your reputation.
Eric Tsang was widely questioned before for filming a birthday video for the leader of a telecom scam in northern Myanmar. Now he is involved in the "mooncake controversy". His personal integrity is facing a huge test, involving legal responsibility and integrity and ethics. He once again puts on a "mooncake controversy" I'm afraid the big brother approach of "no comment" won't work. Even if you escape the scene this time, you can't escape the responsibility you should bear. You know, you always have to pay back if you go out to fool around.

(Source: Jimu News)

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