Author | Xiaozhi, Lila Short plays are providing new opportunities for more film and television practitioners. The once prosperous Internet movies have provided many directing talents for short dramas. In terms of shooting methods and lens language, online movies are ve

Author | Xiaozhi, Lila

Short plays are providing new opportunities for more film and television practitioners.

The once prosperous Internet movies have provided many directing talents for short plays.

In terms of shooting methods and lens language, online movies are very similar to short dramas. They focus on "coolness", fast pace, and reversal plot settings. Compared with the horizontal screen scene scheduling, the composition is , vertical screen short plays are easier and faster. Internet directors can master the shooting of short dramas more quickly and more accurately create content that the audience will like.

Another group of people who have transformed into short drama directors are those who have been engaged in TVC and information streaming video shooting. For them, vertical screen may be a more familiar way of creation, and they are well aware of how short, flat and quick vertical screen content can achieve audio-visual effects.

Entertainment Capitalism has selected the "Top 10 Emerging Short Drama Directors" based on multiple dimensions such as reputation, popularity, and influence of the directors' works.

It is these directors who once did not emerge in the mainstream vision of the film and television industry. Now they have taken up the burden of content creation in the short drama industry, creating short drama content that is more widely disseminated, reaches more people, and has stronger commercial conversion.

Hu Dongsheng

Short play director

Creative philosophy: Be in awe of each piece and tell stories that empathize with the audience. When telling a good story, there is no distinction between length and length. It is important to gain insight into human nature, understand people's hearts, care about reality, and give back emotional value to the audience. Under the background that the audience's aesthetics are becoming increasingly diversified, the viewing time is becoming increasingly fragmented, and the viewing channels are becoming increasingly intelligent, high-quality short drama production has become the only direction to respond to the changes in the audience. As creators, we ourselves need to strengthen our self-cultivation and actively In the face of current market changes, we will bring audiences good works that can stand the test of time.

Representative works: "The Commander spoiled his concubine and destroyed his wife, so I turned around and left the house to marry the young marshal", "Mr. Lu will not divorce until life and death", "There will be a time when flowers bloom and fall", "Holding His Hand", "Lying Dogs for Three and a Half Years", the system said that my strategy was wrong ""Love Travels Through Hundreds of Years", "Who Knows Huo Always Has a Love Brain", "The Goddess Awakens After the Divorce", "Urban Monster Daddy", "Step by Step", "Guardian of Time", "Eight Points Six Light Years", etc., personally The director's short play has a heat value of 70 million+, and the number of topics has exceeded 700 million+.

金王来

has shot many excellent online film and television works.

creative concept: In the short video field, the concept of making a good short drama is to "see the big from the small and touch people's hearts". It uses short plots and wonderful pictures to show the details and true feelings of life, which resonates in an instant, allowing the audience to feel deeply in a short time and leave an unforgettable impression.

's representative works "The Palace of Heavenly Kings", "Return to Ancient Times to Become a Medical Saint", " The Winner is King ", "Beautiful Woman", "Dragon Lord of Great Xia", "After Breaking Up the Engagement, the Goddess of War Regrets and Cries", "Tianque" and "The War Emperor's Iceberg Beauty" "My Wife", "I Inherited Hundreds of Millions of Property After I Cleaned Up", "I Manipulated Time in the Harem", "The Crazy Doctor's Hand", etc.

Newton

is committed to the creation of directors in the short drama industry, integrating experience in film, television, short videos, online literature, etc. in the short drama industry, and constantly practicing and exploring the story expression and aesthetic expression of the audio-visual language of short dramas . We hope to create high-quality short drama content that deeply interacts with and empathizes with the audience, and creates more vital and valuable works for the audience and the industry.

Representative work: "Mr. Li, you have found the wrong wife"

Content introduction: Jiang Sheng, an intern of the Li Group, accidentally crossed paths with Li Tingyan. However, Jiang Sheng wanted to be a good intern and was accidentally promoted to secretary. Who It turns out that her boss developed a liking for her through clues about how they got along, and their relationship gradually warmed up. The recharge of the show is as high as 120 million, and the total broadcast volume on the entire network is 500 million+.

"The President's Wife Comes from the Countryside"

Content summary: The play tells the story of Zhang Yani being maliciously plotted by fellow villager Zhu Fengmei on her first night in the city, and then accidentally intersecting with Huo's boss Huo Qingli. Zhang Yani relies on the simplicity and integrity brought to her by the countryside. She successfully impressed Chinese and foreign customers, and even made her boss Huo Qingli favor her. In the end, Zhang Yani and Huo Qingli went through a series of twists and tribulations, and the lovers finally got married. The play has more than 500 million views across the entire network, and the popularity of short dramas in July was top one.

Wang Ya

90 post-director, has more than ten years of experience in the film and television industry.

's creative philosophy: He is good at starting from the character's perspective, taking into account emotional logic, deepening the theme of the work, and conveying warm and kind values.

's masterpiece "I Became a Stepmother in the 1980s".

Content introduction: Si Nian, a modern female college student, traveled back to the 1980s and accidentally married Zhou Yueshen, a divorced pig farm owner with two children. She not only gained love and the warmth of family, but also relied on her intelligence and talent. , while fighting wits and courage with his relatives, he also made his own business bigger and stronger, and lived a prosperous life in the 1980s.

The drama was launched online in February 2024. After the drama was launched, the recharge in a single day exceeded 20 million, and it topped the Douyin short drama hot list during the 2024 Spring Festival, with more than 1.4 billion Douyin topics.

Yan Peiliang

is the former editor and director of Zhejiang Satellite TV/former CEO of Hangzhou Shang Muguang. He has more than 20 years of experience in the industry.

Creative philosophy: I think short dramas, especially vertical screen short dramas, have reached a very critical period. A large number of homogeneous content materials need to be broken through, but the market uses traffic as a measurement standard. Should we continue to get involved with each other or change ourselves? Vertical screen short plays directed by

include: "Master Jiu's Madam Goes Angry Again", "Addicted to Overbearing Love", "President Ji, Don't Torture Miss Shu is Married", "Being Pampered by a Scumbag's Rival After Rebirth", "Like Ice Meets the Hot Sun" ”, “Oh, the Queen is here to work”, “Mr. Fu’s waistcoat can’t be hidden after the flash wedding”, “Mr. Ji, your waistcoat fell off”, “The Female CEO’s Amazing Son-in-law” and other popular short dramas.

movies: "Identity of Loser", "New Year's Eve", "Poison", " Father ", etc.

promotional videos: "Hangzhou Yuhang", "Clouds Rising from the West Lake", "Ningbo Xiangshan", "Huzhou Nanxun", "Chun'an Thousand Island Lake", "Jiaxing", etc.

Director Yang Kenan

has been in the industry for 10+ years and has been shooting short plays for 3 years. From customized short plays to paid short plays, he has completed the creation of dramas with a variety of themes.

Creative philosophy: Short plays can use the tightest rhythm and try different types of image creation. Continuously explore the most suitable way of communicating with the audience in the form of short drama content, and create drama content that the audience likes and you also like. The masterpiece "Introducing Her into the Room". The play tells the story of Zheng Qi who accidentally discovered her husband Wu Chi's betrayal. Not only that, her husband also secretly transferred all the joint property of the couple. In order to get back their property, Zheng Qi teamed up with Ma Hongli and Bei Pianpian to get out of trouble.

With its high-concept and high-level vertical screen aesthetics, the play has become a benchmark for high-quality short dramas, with more than 500 million views on the entire network and 1.5 billion topics on Douyin.

Yu Xiang

Short play director

Creative concept: Short plays can also be vertical screen movies.

's representative works are "A Flash Marriage Is Hard to Divorce", "Youth Never Dies", "The People Who Love Me and the People I Love", "Future Store", etc.

Zhang Xiaojun

Chinese young director, chief director of Fengxing Culture, entered the industry in 2009 and has participated in directing dozens of commercial commercials and TVC feature films. He is good at unique creative thinking and lens language to accurately express film appeals. He entered the short drama track in 2022 and witnessed the short drama track from its embryonic stage to its vigorous development. He understands the content and logic and understands the market. The short drama works he directed from February to October 2023 include He is the director of " unparalleled ", which has made 10 movies that have appeared on the Byte List multiple times and is currently the highest-grossing short drama.

representative works "Wushuang", "Northern King's Sword", "Exiled Immortal", "Reversal of the World", "Kurgying to Become Famous", "Hantian Zun", "Unparalleled Lord", " Unparalleled in the World ", "Unparalleled", "Abandoned Husband and Daughter" " "The Dragon Emperor Comes Out of the Mountain", "Pluto Comes Out of the Mountain", etc.

Zheng Youming

director and screenwriter.

is the co-founder of Big Fish and Xiaoyu. He entered the short drama track in 2022 and participated in the production of more than 30 short dramas. In 2023, he won the Ningbo Film and Television Management Committee’s Best Contribution to Film and Television Person Award and the Best Producer of the Year Award.

creative concept: Short drama is actually an emerging form of film and television works. It is essentially a film and television drama. It fills the content gaps of traditional film and television dramas. It should not be expressed abnormally. Behind the barbaric growth are actually countless practitioners. People are constantly improving and optimizing its process. In the future, the boundaries between short dramas and traditional film and television dramas will become increasingly blurred except for horizontal and vertical frames.

The representative works of the short plays "The Ruffian God of War", "The Cute Treasure God Assists", "The Protector of the Country", "The Ninth Grade County Magistrate", "The God of War in the North", "Hanged for Three Days and Three Nights and Forced the CEO to Kneel on the Toilet and Sing Conquer", "Desolate Island" The whole family eavesdropped on my thoughts and I was responsible for breastfeeding." etc.

Director Zhou Jiuqin

, his representative works are the theater movies " Nine-story Demon Tower ", " There is a Five Store City in the Cape ", and the online movies "Crocodile Tsunami", "Beacon Mine War", " God Yang Jian" and "Kowloon" "Sky Coffin", "Royal Cat Show", "Out of the Yin and Yang Realm", short films "Choose", "Popular Dessert Shop", etc.

short drama works "She and the Lie", "Daddy Monkey Racer", " Silent at the Moment ", "Secret Fragrance", etc.