It’s all the fault of mooncakes. Chinese people spend money on traditional festivals. This money comes quickly and easily, but if it’s not done right, it can turn over in a minute. Hefei reported on the situation: The "Hong Kong Meicheng Mooncakes" sold live by Sanyang Compa

It’s all the fault of mooncakes. Chinese people spend money on traditional festivals. This money comes quickly and easily, but if it’s not done right, it can turn over in a minute.

Hefei situation report: has launched an investigation into the "Hong Kong Meicheng Mooncakes" sold live by Three Sheep Company, and is suspected of "misleading consumers". will investigate the case and will handle it in accordance with the law and regulations according to the investigation results.

I often eat Maxim's products in Hong Kong, but I have never heard of the so-called Maxim brand. This misinformation is obviously not aimed at Hong Kong locals, but rather treats mainlanders as fools .

There are many mainlanders and a lot of money, so don’t be too stupid.

This time, Three Sheep KOL and Eric Tsang carried out the live broadcast. The mooncakes sold were called "Hong Kong Famous Mooncakes" and sold for a total of 50 million yuan, which is an incredible figure. It's a pity that it overturned.

Maxim’s is indeed a well-known restaurant brand in Hong Kong. Meicheng is more like a name that came out of nowhere.

uses the name of a well-known Hong Kong artist to sell fake Hong Kong brand-name mooncakes to mainlanders. To put it lightly, it is selling dog meat over sheep's heads; to put it seriously, the fraud cannot go away.

"Meicheng" and "美心" should not be mistaken. The pronunciation of "Cheng" and "Xin" in Mandarin and Cantonese is very different. The problem may be that the Cantonese pronunciation of "Meicheng" is similar to the Mandarin "Meixin". If you speak quickly, have a big tongue, and deliberately slur your Mandarin pronunciation, you may be misled.

In addition, the brand's trademark design and appearance packaging are also close to "Maxim's Mooncakes", and it is known as "Hong Kong Famous Brand". "True Maxim's" has been linked to "Fake Maxim's".

netizens discovered that before Three Sheep's live broadcast, "Meicheng Mooncakes" sold for 59 yuan for three boxes on other online shopping platforms, which was the cheapest price. However, during the "Three Sheep" live broadcast, the price was 169 yuan for three boxes, and it was also limited time. Special offer.

There is nothing wrong with Three Sheep selling homemade "Meicheng brand mooncakes". The label of Hong Kong's famous brand, coupled with the overlapping and superfluous design, makes the intentions of the merchant and the seller quite suspicious.

People's Daily put it bluntly: "Hong Kong mooncakes, which sell 50 million yuan a month in the live broadcast room, are not available in Hong Kong." They are produced in Guangzhou and Foshan. They have no real name and are specifically aimed at uninformed consumers in the mainland.

Hong Kong’s high-end brands are still recognized by mainlanders, and Maxim’s is also considered a golden brand. Compared with mainland fraud,

is still regarded by many people as a quality guarantee. This is originally an intangible asset of Hong Kong, and it is also the source of the rationality of product premiums. Mainland people come to Hong Kong to study, seek medical treatment, and buy insurance, and they only value quality.

Without Eric Tsang’s support, “Three Sheep” would have been called “Three Sheep”, and the “Hong Kong high-end brand” might not be so attractive. The on-site support of “high-end people” would make the mooncakes more expensive.

A native Hong Konger smashed the gold-lettered signboard of a Hong Kong brand, and the gold powder fell all over the floor. This golden brand has been established by Hong Kong people over the past 100 years. If you overdraw your consumption, you will be a bastard and don’t feel sorry for it. If you don’t eat up your capital, your reputation will fall from the altar sooner or later.

I saw local comments in Hong Kong saying that this golden sign has been abused by "unfilial descendants". Once the integrity collapses, how many people will believe it even if the word "genuine" or "Hong Kong quality" is put on the product in the future?

Hong Kong people, who are only separated from the mainland by a river, will have heard of the past fraud and anti-counterfeiting incidents in the mainland, which is also a major area of ​​coverage for many Hong Kong media.

Mr. Tsang, who is a prominent figure in Hong Kong’s entertainment industry, must have heard of these things, but it’s a pity that he didn’t take it seriously. is endorsing “high-end goods” this time, and the mooncakes are selling out.