During this Mid-Autumn Festival holiday, short and medium-distance travel has become people’s main travel choice. At the same time, various renovated accommodation experiences such as tent camps, RV B&Bs, and Bamboo Forest B&Bs have become new favorites among consumers.
Staying in a B&B brings reunion
It has become this year’s new “trend”
In Maxim’s Wine Town, Fuling District, Chongqing, the newly opened Digong Siheyuan B&B welcomed its first batch of guests. Each room in the entire B&B is decorated in a unique style. Differently, one yard can accommodate two or three families living at the same time.
visitor Ren Yayun: I have never seen the buildings here in . We had a very atmospheric Mid-Autumn Festival.
This year, the town combines Chinese and Western architectural features to create a cluster of B&Bs with different styles. More than a dozen accommodation options, including ancient castle B&Bs and nostalgic train B&Bs transformed from old-fashioned green train carriages, have become must-visit new local landmarks.
In the cultural tourism area of Fucheng, Taizhou, Zhejiang, the green all-electric B&B provides tourists with a modern, convenient, green and low-carbon accommodation experience. From smart lighting to air conditioners, water heaters, and cooking, they all rely on electricity supply. There are also electric vehicle charging piles not far from the B&B, which provides great convenience for self-driving tourists.
Zhou Zeshun, a staff member of State Grid Taizhou Power Supply Company: In Zhejiang, there are more and more all-electric B&Bs. In response to the power needs of all-electric B&Bs, we will "tailor-made" service strategies to provide consumers with new consumption experience. Data from the
homestay booking platform shows that bookings for homestays in Changli County of Qinhuangdao, Anji County of Huzhou, Pingtan of Fuzhou, and Nanao of Shantou are hot.
not only provides a different experience of "living", but also provides a steady stream of unique cultural experiences surrounding B&Bs during this Mid-Autumn Festival to attract consumers. Hidden in the 3.34 million acres of bamboo forest in Yibin, Sichuan, the B&B relies on the "bamboo" culture of the Bamboo Sea in southern Sichuan to launch various special experience activities, allowing tourists to experience the charm of bamboo weaving intangible cultural heritage skills in the embrace of the mountain B&B. Find a holiday experience with a sense of ritual.
Visitor Deng Qinghe: I just learned from the teacher and knitted safety buttons and lanterns. During the Mid-Autumn Festival, I also hope to give this gift to the people around me.
In addition, new experience methods such as going to Xinzhou Wutai Mountain B&B to taste tea and experience pottery making, and traveling through the Ming and Qing Dynasties in Pingyao Ancient City B&B are becoming the new favorites of consumers when traveling.
Mid-Autumn Festival in ancient towns
"Small beauty" turns into "big traffic"
During this year's Mid-Autumn Festival, ancient towns across the country also welcomed a large number of tourists. Moon viewing in the ancient town, creative lantern shows, special performances and various snacks give visitors a special experience of "traveling through time and space".
In the Zhoucun Ancient Mall in Zibo, Shandong Province, amid the bright lights, tourists can not only feel the charm of the Ming and Qing architectural styles, but also enjoy the Mid-Autumn Festival special performances. In a hutong tavern in the ancient city, an immersive performance traveling through time and space is being staged. I saw "Su Shi" accompanied by the bright moon, reciting classic Mid-Autumn poems. People raised their mobile phones one after another to record poetic scenes.
During the Mid-Autumn Festival, the scenic spot also launched more than ten experience projects such as scenario interpretation and ancient games, using new cultural and tourism scenes to stimulate tourists' consumption enthusiasm.
visitor Liu Qinghua: feels the atmosphere of these ancient streets. We also watched some performances to let the children experience the cultural heritage.
This year, while increasing the restoration and protection of ancient towns and cities, various regions have also built a number of characteristic ancient town consumption clusters based on local cultural characteristics.
In the ancient city of Yanguan, Haining, new consumption scenes are closely integrated with national trends. Visitors can go into the bamboo weaving and other intangible cultural heritage experience shops and make small bamboo weaving pieces with their own hands; they can also go into the Yanguan Newspaper Shop and choose their favorite local cultural and creative products as souvenirs; they can also rent armor and experience the joy of "little soldiers" .The combination of these old and new elements allows citizens to experience a rich and diverse interactive experience of food, travel, shopping, entertainment, etc. while admiring the moon. The unexpected "little beauties" merge into the "big beauty" of the ancient city. flow".
In addition, during the Mid-Autumn Festival this year, the hometown of Xishi Ancient Town in Zhuji, Zhejiang also launched the "Dream Seeking Xishi" science and technology show; Suzhou Zhouzhuang Ancient Town launched a light-themed cruise ship with the theme of "Water and Moon Fantasy", and various lanterns were made into fabrics, satin, and moons. , koi and other shapes constitute a Soviet-style life scene with thousands of lights.
travel platform data shows that the popularity of tourism searches related to night cruises, ancient town gardens, market lantern festivals and other activities centered on moon appreciation culture increased by 77% month-on-month, and the popularity of night cruise searches increased by 42% month-on-month.
Traditional culture integrates intangible cultural heritage elements
Cultural consumption is booming
In addition to staying in special B&Bs and visiting ancient towns, places such as Zhengzhou in Henan and Nanjing in Jiangsu also launched large-scale concerts and Mid-Autumn Festival musicals and other cultural consumption feasts. Various places have re-created local culture and intangible cultural heritage elements, attracting tourists from all over the country to experience it.
In the Drama Fantasy City of Zhengzhou, Henan, as soon as Su Shi's poems came out, many tourists present were reminded of many poems related to the moon, which gave them a full sense of immersion.
visitor Shi Zhiyuan: I find it very interesting to combine art drama with modern technology to tell history in this way.
Focusing on the history of Chinese civilization, Drama Fantasy City integrates Henan’s local elements about the Yellow River, land, food, and inheritance into every scene. There are 21 theaters and 56 corners. The audience changes scenery as they move, which also gives "Henan Story" a younger expression.
is not only a performance, but also organically combines cultural symbols with modern production and life to create a "walking cultural experience." In the cultural and creative product area, the reporter saw that cups printed with Su Dongpo’s poems, sports bottles, and rotating refrigerator magnets were selling like hotcakes.
During this holiday, Nanjing, Jiangsu Province moved a symphony incorporating elements of national music into a forest concert. The three movements of "Jinling", "Yuhua" and "Chasing Dreams" slowly unfolded, telling the story of Nanjing's ancient, modern and contemporary times. Bring a unique audio-visual experience to the audience.
Travel platform data shows that scenic spots full of traditional cultural charm such as the Qinhuai River, Penglai Pavilion, and the Everlasting City of the Tang Dynasty have been listed by young people as must-see destinations for viewing the moon during the Mid-Autumn Festival. The popularity of Penglai Pavilion has increased by 133% month-on-month in the past week.
(CCTV reporters Yue Qun, Song Wan, Yang Guang, Henan Channel, Zibo Channel)
