The Mid-Autumn Festival is approaching, and Huace Film and Television has launched the "first shot" in the film market to compete for the Mid-Autumn Festival. The movie "Determination to Run away", controlled by Huace Film and Television and starring Yong Mei and Jiang Wen, will

The Mid-Autumn Festival is approaching, and Huace Film and Television has launched the "first shot" in the film market to compete for the Mid-Autumn Festival.

The movie "Determination to Run away", controlled by Huace Film and Television, starring Yong Mei and Jiang Wen, will be screened on a small scale from September 7th to 8th. Although there are not many screening cities and film schedules, the reputation is unexpected. There was an explosion outside.

In fact, after learning that the film based on the popular Internet self-driving tour Aunt Su Min was about to be released, the audience and the market were "more worried than happy". I am happy that the plight of women represented by Aunt Su Min is seen by more people, but what is even more worrying is whether the film can truly restore and convey the plight and suffering of women. The audience of "making dumplings" is really I don’t want to eat it anymore.

But after the official screening, "no dumplings" became the biggest keyword of "Determination to Run Away", giving the market a huge surprise.

Huace Film and Television, the "number one TV drama company", has expanded its territory in the film market and achieved another victory in terms of content. But can the box office results of "Determination to Run away" lead Huace Film and Television out of the double profit decline in the first half of 2024? What about the quagmire?

A successful film from a female perspective

After watching the advance screening of "Determination to Run Away", Lu Yu said at the post-screening scene: Women are not just a gender, she is a life situation.

Regarding the prototype of the film, Aunt Su Min, netizens are more familiar with her after she actually left home and started a self-driving tour. They admire her tenacity and open-mindedness, but "Determination to Run away" shows more about Li Hong (played by Yong Mei) during her marriage. The difficult life situation within the family focuses on how the "determination to run away" is formed.

The 18-year-old yearned for college, but her father asked her to work for her younger brother to support the family; the 25-year-old yearned for a beautiful love, but was suppressed and insulted by her husband, and was trapped in housework until she became depressed; the 45-year-old yearned for traveling far away, but repeatedly gave in for the needs of her daughter, only to Being able to stay and help take care of the children... No matter whether she is a daughter, a wife or a mother, Li Hong has been constantly compromising and giving in as a woman throughout her life. She is trapped in the identity of "motherhood" and does not do anything for a day. Live yourself.

In fact, the film not only presents Li Hong’s life situation, but Through Li Hong’s plight, it reflects the forbearing life of every ordinary woman., in which the audience can more or less see their own mother and family. Family, the plight of those family women who have been deliberately ignored.

Whether it is Li Hong in the movie or Su Min in real life, at the age of 50, she finally had the "determination to run away" and chose to go out and truly live for herself. While showing the plight and pain of women, she also In encouraging all women in the same situation to "go out", women do not have to live for "motherhood", but to live for themselves .

The film does not end with a "dumpling-making"-style reunion. Li Hong drives on the road in a red dress, just like a line in the film "Mountain roads, wild roads, there will always be a road", no matter what lies ahead, she finally drives to the road. The whole movie has been sublimated by the ending song "Wild Heart".

Prototype Su Min said after watching the movie: I hope that friends who are in the same predicament as me will gain the courage to take the first step after watching "The Determination to Run Away".

In fact, this film did allow more ordinary viewers to see the plight of women. Many female viewers said they would take their mothers to the cinema to watch it. As long as women can gain strength from the film, "Determination to Run Away" will be It worked.

Judging from the content, "Determination to Run Away" is undoubtedly one of the few successful films from a female perspective in recent years. The performance of the heroine Yongmei is also well recognized by the audience. However, it is difficult to determine whether the box office performance is directly proportional to the quality of the film. .

On the one hand, after the just-concluded summer season, the movie market has fallen into a new low. With the entire market not active enough, the Mid-Autumn Festival is another small and medium-sized period, with limited moviegoer traffic.

On the other hand, it is an indisputable fact that the audience for movies with a female perspective is relatively narrow. Compared with movies such as family comedies that are suitable for all ages and are suitable for all ages, "Determination to Run away" attracts ordinary audiences except women. Insufficient strength.

However, the success of a movie cannot be judged entirely by its commercial value. The female value and power conveyed by the content of "Determination to Run" has actually become a "dark horse" in this year's movie market. , the main control party Huace Film and Television once again gave the audience and the market a surprise.

The first stock in TV series to open up the film market

As the "first stock in TV series", Huace Film and Television's performance in the film business will actually be even more impressive in 2024.

According to the 2024 semi-annual report released by Huace Film and Television, operating income during the reporting period was 368 million yuan, a decrease of 67.67% compared with the same period last year, and net profit fell by 70.39%, resulting in a double decline in profits. Trending . Regarding the changes in operating income during the reporting period, Huace has made it clear that it was caused by the year-on-year decrease in revenue items recognized by new dramas.

An unavoidable fact is that in the first half of 2024, Huace Film and Television not only saw a sharp decrease in the number of new drama series, but also the results of the three premiere dramas were not outstanding.

The urban love drama "The Story of Cheng Huan", which has the most potential to be a hit, stars Yang Zi and Xu Kai, and is broadcast on Yangba Star. The popularity on the Tencent site has exceeded 30,000. Objectively speaking, the popularity is not low, but it is far from reaching it. The extent of the drama's popularity is best evidenced by the huge dive in investment promotion. There are no "carrots" in the mid-term episodes.

However, " Cheng Huan Ji " has achieved good long-tail effects in the later period. "Cheng Huan You" created in conjunction with Shanghai Culture and Tourism has achieved two-way traffic. The film, television, culture and tourism linkage model is also a new model that Huace will focus on building next. Profit growth point.

Another popular drama " Our Translator " is Hunan Satellite TV's new year drama, starring Song Qian and Chen Xingxu two popular actors. The investment situation is even more difficult to describe, and the first broadcast was not successful; And "Please Fall in Love with Me Like This" is even less exciting. After all, it is a small-budget web drama, and its mediocre results are expected.

Reflected in the specific performance data, Huace Film and Television’s TV series production and distribution business revenue in the first half of the year decreased by 96.80% compared to the same period last year. Compared with the decline in the TV series business, the film business has continued to rise steadily.

024 In the first half of 2024, the number of film projects Huace completed and participated in was consistent with the number of new TV series released, both of which were three. Among them, " 2020" won the Spring Festival box office runner-up with 3.398 billion, " Silent Kill " won the summer box office runner-up with 1.35 billion, and " I Don't Want to Be Friends with You " won 203 million The next Dragon Boat Festival box office champion.

The excellent box office performance of the movie projects it participated in led to Huace's theater box office revenue in the first half of the year increased by 1% . The upcoming movie "Determination to Run away" has received a huge reputation, which may also bring new business to Huace. Revenue growth.

In fact, since it entered the film field in 2009, it has gradually built a diversified industrial ecosystem with TV series and movie content as the core, and strategically developed animation, music, artist management, copyright operations and other sub-field businesses, which has played a vital role in promoting Huace. It plays a vital role in improving the overall business capabilities and enhancing the resistance to volatility of performance.

With the overall poor performance of the TV series business in the first half of 2024, the steady development of the film business will undoubtedly provide Huace Film and Television with a breathing opportunity.

Can Huace Film and Television get out of the quagmire?

The competition in the film and television industry in 2024 has entered the second half. "Determination to Run" has already made a good start for Huace.

Looking at Huace’s next film reserves, there are still three master films in the post-production stage. The movie "The Legend of Qin" created by the original cast of the Hong Kong drama of the same name, the action movie "Misjudgment" directed and starring Donnie Yen, and the drama "My Friend Andre" written, directed and starred by Dong Zijian are relatively rich in terms of subject matter and type. , but the market attention is actually not high.

Relatively speaking, Huace’s subsequent drama reserves are more interesting . Yang Zi and Li Xian’s costume business drama "National Beauty Youth" has been completed. It is the first domestic prison drama starring Guo Jingfei and Li Naiwen. The investigative drama "The Imperative" was launched in May this year. It is planned to launch the modern revolutionary drama "Our River and Mountains" and the costume legendary drama "Family Business" in the second half of this year, which are adapted from the Wuyue Kingdom leader Qian Hongchu and the Northern Song Dynasty Emperor Zhao Kuangyin. The historical drama "The Year of Peace" and other historical dramas are all "good cakes" in the eyes of the industry, and Huace will continue to consolidate its position as the "number one TV series".

Under the steady development of its core business and advantageous tracks, Huace Film and Television is also constantly looking for the second growth curve. According to the 2024 semi-annual report, mainly focuses on short dramas, animations and aigc research and development. .

Huace is a leading film and television company that has earlier laid out the high-quality short drama business. In the first half of 2024, a total of five new short dramas were released. The more eye-catching one is "I", which is linked to the IP of the long drama "Go Where the Wind Is" "The Windy Way Home" has a total broadcast volume of nearly 200 million. In the second half of the year, Huace will continue to expand its short drama business and further develop new customer groups.

In the animation business, Huace set up a separate animation division in early 2024. It is still in the project incubation stage. It is expected to make efforts in project introduction, offline exhibitions and derivatives development, with animation IP as the core, and empower Diversified offline business application scenarios will further enhance brand influence, and gradually try to self-develop animation IP to find new profit growth points.

In the aigc research and development that the film and television industry has concentrated on, Huace has not fallen behind. It has established an aigc research institute and has achieved phased results. In May 2024, Huace's self-developed "Wind" large model passed the national Generative artificial intelligence service list filing, using AI technology to empower business.

For example, we use Wenshengwen technology to improve the efficiency of script creation; we use multi-modal technology to perform video analysis, multilingual translation, Wensheng posters, etc. to improve content efficiency, but it will take some time to improve and implement.

New growth points are in the process of being cultivated. At present, Huace still adheres to the development model of dual-line synergy of TV series and movies, adhering to the development strategy of content being king. . In the second half of the year, whether Huace can get out of the quagmire of double decline in profits? Relying on just one "Determination to Run Away" may not be enough, and more high-quality film and television content is needed to continue to increase.

The Mid-Autumn Festival is approaching, and Huace Film and Television has launched the "first shot" in the film market to compete for the Mid-Autumn Festival.

The movie "Determination to Run away", controlled by Huace Film and Television, starring Yong Mei and Jiang Wen, will be screened on a small scale from September 7th to 8th. Although there are not many screening cities and film schedules, the reputation is unexpected. There was an explosion outside.

In fact, after learning that the film based on the popular Internet self-driving tour Aunt Su Min was about to be released, the audience and the market were "more worried than happy". I am happy that the plight of women represented by Aunt Su Min is seen by more people, but what is even more worrying is whether the film can truly restore and convey the plight and suffering of women. The audience of "making dumplings" is really I don’t want to eat it anymore.

But after the official screening, "no dumplings" became the biggest keyword of "Determination to Run Away", giving the market a huge surprise.

Huace Film and Television, the "number one TV drama company", has expanded its territory in the film market and achieved another victory in terms of content. But can the box office results of "Determination to Run away" lead Huace Film and Television out of the double profit decline in the first half of 2024? What about the quagmire?

A successful film from a female perspective

After watching the advance screening of "Determination to Run Away", Lu Yu said at the post-screening scene: Women are not just a gender, she is a life situation.

Regarding the prototype of the film, Aunt Su Min, netizens are more familiar with her after she actually left home and started a self-driving tour. They admire her tenacity and open-mindedness, but "Determination to Run away" shows more about Li Hong (played by Yong Mei) during her marriage. The difficult life situation within the family focuses on how the "determination to run away" is formed.

The 18-year-old yearned for college, but her father asked her to work for her younger brother to support the family; the 25-year-old yearned for a beautiful love, but was suppressed and insulted by her husband, and was trapped in housework until she became depressed; the 45-year-old yearned for traveling far away, but repeatedly gave in for the needs of her daughter, only to Being able to stay and help take care of the children... No matter whether she is a daughter, a wife or a mother, Li Hong has been constantly compromising and giving in as a woman throughout her life. She is trapped in the identity of "motherhood" and does not do anything for a day. Live yourself.

In fact, the film not only presents Li Hong’s life situation, but Through Li Hong’s plight, it reflects the forbearing life of every ordinary woman., in which the audience can more or less see their own mother and family. Family, the plight of those family women who have been deliberately ignored.

Whether it is Li Hong in the movie or Su Min in real life, at the age of 50, she finally had the "determination to run away" and chose to go out and truly live for herself. While showing the plight and pain of women, she also In encouraging all women in the same situation to "go out", women do not have to live for "motherhood", but to live for themselves .

The film does not end with a "dumpling-making"-style reunion. Li Hong drives on the road in a red dress, just like a line in the film "Mountain roads, wild roads, there will always be a road", no matter what lies ahead, she finally drives to the road. The whole movie has been sublimated by the ending song "Wild Heart".

Prototype Su Min said after watching the movie: I hope that friends who are in the same predicament as me will gain the courage to take the first step after watching "The Determination to Run Away".

In fact, this film did allow more ordinary viewers to see the plight of women. Many female viewers said they would take their mothers to the cinema to watch it. As long as women can gain strength from the film, "Determination to Run Away" will be It worked.

Judging from the content, "Determination to Run Away" is undoubtedly one of the few successful films from a female perspective in recent years. The performance of the heroine Yongmei is also well recognized by the audience. However, it is difficult to determine whether the box office performance is directly proportional to the quality of the film. .

On the one hand, after the just-concluded summer season, the movie market has fallen into a new low. With the entire market not active enough, the Mid-Autumn Festival is another small and medium-sized period, with limited moviegoer traffic.

On the other hand, it is an indisputable fact that the audience for movies with a female perspective is relatively narrow. Compared with movies such as family comedies that are suitable for all ages and are suitable for all ages, "Determination to Run away" attracts ordinary audiences except women. Insufficient strength.

However, the success of a movie cannot be judged entirely by its commercial value. The female value and power conveyed by the content of "Determination to Run" has actually become a "dark horse" in this year's movie market. , the main control party Huace Film and Television once again gave the audience and the market a surprise.

The first stock in TV series to open up the film market

As the "first stock in TV series", Huace Film and Television's performance in the film business will actually be even more impressive in 2024.

According to the 2024 semi-annual report released by Huace Film and Television, operating income during the reporting period was 368 million yuan, a decrease of 67.67% compared with the same period last year, and net profit fell by 70.39%, resulting in a double decline in profits. Trending . Regarding the changes in operating income during the reporting period, Huace has made it clear that it was caused by the year-on-year decrease in revenue items recognized by new dramas.

An unavoidable fact is that in the first half of 2024, Huace Film and Television not only saw a sharp decrease in the number of new drama series, but also the results of the three premiere dramas were not outstanding.

The urban love drama "The Story of Cheng Huan", which has the most potential to be a hit, stars Yang Zi and Xu Kai, and is broadcast on Yangba Star. The popularity on the Tencent site has exceeded 30,000. Objectively speaking, the popularity is not low, but it is far from reaching it. The extent of the drama's popularity is best evidenced by the huge dive in investment promotion. There are no "carrots" in the mid-term episodes.

However, " Cheng Huan Ji " has achieved good long-tail effects in the later period. "Cheng Huan You" created in conjunction with Shanghai Culture and Tourism has achieved two-way traffic. The film, television, culture and tourism linkage model is also a new model that Huace will focus on building next. Profit growth point.

Another popular drama " Our Translator " is Hunan Satellite TV's new year drama, starring Song Qian and Chen Xingxu two popular actors. The investment situation is even more difficult to describe, and the first broadcast was not successful; And "Please Fall in Love with Me Like This" is even less exciting. After all, it is a small-budget web drama, and its mediocre results are expected.

Reflected in the specific performance data, Huace Film and Television’s TV series production and distribution business revenue in the first half of the year decreased by 96.80% compared to the same period last year. Compared with the decline in the TV series business, the film business has continued to rise steadily.

024 In the first half of 2024, the number of film projects Huace completed and participated in was consistent with the number of new TV series released, both of which were three. Among them, " 2020" won the Spring Festival box office runner-up with 3.398 billion, " Silent Kill " won the summer box office runner-up with 1.35 billion, and " I Don't Want to Be Friends with You " won 203 million The next Dragon Boat Festival box office champion.

The excellent box office performance of the movie projects it participated in led to Huace's theater box office revenue in the first half of the year increased by 1% . The upcoming movie "Determination to Run away" has received a huge reputation, which may also bring new business to Huace. Revenue growth.

In fact, since it entered the film field in 2009, it has gradually built a diversified industrial ecosystem with TV series and movie content as the core, and strategically developed animation, music, artist management, copyright operations and other sub-field businesses, which has played a vital role in promoting Huace. It plays a vital role in improving the overall business capabilities and enhancing the resistance to volatility of performance.

With the overall poor performance of the TV series business in the first half of 2024, the steady development of the film business will undoubtedly provide Huace Film and Television with a breathing opportunity.

Can Huace Film and Television get out of the quagmire?

The competition in the film and television industry in 2024 has entered the second half. "Determination to Run" has already made a good start for Huace.

Looking at Huace’s next film reserves, there are still three master films in the post-production stage. The movie "The Legend of Qin" created by the original cast of the Hong Kong drama of the same name, the action movie "Misjudgment" directed and starring Donnie Yen, and the drama "My Friend Andre" written, directed and starred by Dong Zijian are relatively rich in terms of subject matter and type. , but the market attention is actually not high.

Relatively speaking, Huace’s subsequent drama reserves are more interesting . Yang Zi and Li Xian’s costume business drama "National Beauty Youth" has been completed. It is the first domestic prison drama starring Guo Jingfei and Li Naiwen. The investigative drama "The Imperative" was launched in May this year. It is planned to launch the modern revolutionary drama "Our River and Mountains" and the costume legendary drama "Family Business" in the second half of this year, which are adapted from the Wuyue Kingdom leader Qian Hongchu and the Northern Song Dynasty Emperor Zhao Kuangyin. The historical drama "The Year of Peace" and other historical dramas are all "good cakes" in the eyes of the industry, and Huace will continue to consolidate its position as the "number one TV series".

Under the steady development of its core business and advantageous tracks, Huace Film and Television is also constantly looking for the second growth curve. According to the 2024 semi-annual report, mainly focuses on short dramas, animations and aigc research and development. .

Huace is a leading film and television company that has earlier laid out the high-quality short drama business. In the first half of 2024, a total of five new short dramas were released. The more eye-catching one is "I", which is linked to the IP of the long drama "Go Where the Wind Is" "The Windy Way Home" has a total broadcast volume of nearly 200 million. In the second half of the year, Huace will continue to expand its short drama business and further develop new customer groups.

In the animation business, Huace set up a separate animation division in early 2024. It is still in the project incubation stage. It is expected to make efforts in project introduction, offline exhibitions and derivatives development, with animation IP as the core, and empower Diversified offline business application scenarios will further enhance brand influence, and gradually try to self-develop animation IP to find new profit growth points.

In the aigc research and development that the film and television industry has concentrated on, Huace has not fallen behind. It has established an aigc research institute and has achieved phased results. In May 2024, Huace's self-developed "Wind" large model passed the national Generative artificial intelligence service list filing, using AI technology to empower business.

For example, we use Wenshengwen technology to improve the efficiency of script creation; we use multi-modal technology to perform video analysis, multilingual translation, Wensheng posters, etc. to improve content efficiency, but it will take some time to improve and implement.

New growth points are in the process of being cultivated. At present, Huace still adheres to the development model of dual-line synergy of TV series and movies, adhering to the development strategy of content being king. . In the second half of the year, whether Huace can get out of the quagmire of double decline in profits? Relying on just one "Determination to Run Away" may not be enough, and more high-quality film and television content is needed to continue to increase.