Popular dramas still have decisive significance for the performance of listed film and television companies. At present, the semi-annual reports of major companies in the film and television industry have been disclosed one after another. It can be said that some are happy and so

’s hit drama series is still decisive for the performance of listed film and television companies.

At present, the semi-annual reports of major companies in the film and television industry have been disclosed one after another. It can be said that some are happy and some are sad.

With popular hits such as "Qing Yu Nian 2", "Walking with the Phoenix" and "Rose Story", Xinli Media achieved revenue of 1.05 billion yuan in the first half of this year and realized a profit of 300 million yuan. But other companies are not having it so easy. Restricted by factors such as drama schedules, revenue recognition cycles, and lack of blockbuster hits, Huace Film and Television , Ciwen Media , Ningmeng Film and Television , Perfect World and other companies may experience double declines in revenue and profits, or Direct loss.

It is not difficult to see that the entire film and television industry continues to "reduce costs and increase efficiency." Faced with the uncertainty of popular products and changes in audience preferences and tastes, the market is also accelerating reshuffle. Regarding the future, major companies also mentioned in their financial reports that in addition to continuing to consolidate their works, short dramas and AI have become the key to their transformation layout.

一

In the past six months, Xinli Media has undoubtedly gained momentum. The series "Celebrating More Than Years 2", "Traveling with the Phoenix" and "The Story of Rose" have attracted a lot of topic and attention. It also participated in the production of the movie "Hot and Spicy". The box office reached 3.4 billion yuan.

Yuewen Group financial report shows that its subsidiary Xinli Media generated revenue of 1.05 billion yuan in the first half of the year and achieved a profit of 300 million yuan, a year-on-year increase of 93% and 74% respectively. In a conference call after the financial report was released, Cao Huayi, chairman of Xinli Media, said that TV series such as "Dafeng Watcher" and "Ya She" are expected to be broadcast in the second half of the year. In addition, TV series such as "A Single Woman", "Sister-in-law 2", "A Thousand Miles of Rivers and Mountains", "Single Woman", "Interpol Hour", "Young and Promising" and "Flowers in the Moon Capital" will be launched in the second half of the year.

In addition, Huanrui Century , which had fallen into losses, also turned a profit in the first half of the year.

’s semi-annual report shows that its revenue in the first half of the year was approximately 108 million yuan, an increase of 12.64% over the same period last year, mainly due to the increase in artist services during this reporting period. In the first half of the year, the top five projects in Huanrui Century's revenue came from artists. Among them, the income brought by artist one was 37.61 million yuan, and the income brought by artist two was 31.68 million yuan.

Although the financial report did not disclose the specific list of artists, industry insiders speculate that the first and second artists should be Cheng Yi and Ren Jialun respectively. These two artists brought nearly 70 million yuan in revenue to Huanrui.

Ren Jialun announced his departure from Huanrui

However, in June this year, as Ren Jialun’s contract expired and left, it is foreseeable that Huanrui Century’s artist management business will inevitably face huge challenges. For Huanrui, how to retain top artists is obviously what the company needs to consider. Currently, the company's only top male artist is Cheng Yi, and other artists such as Zhang Yuxi and Liu Xueyi still need to be supported by hit works.

二

The semi-annual reports of several other established film and television companies are not so good.

Huace Film and Television and Ciwen Media, as established leading companies, saw both revenue and net profit drop in the first half of the year. The works that Huace directed in the first half of the year include "Our Translator", "Cheng Huan Ji" and "Please Fall in Love with Me Like This". The quality of the works is good, but the volume is obviously not as loud as Huace's "Go Where the Wind Is" last year. . Regarding the decline in revenue in the first half of this year, Huace explained that "the company's confirmed revenue items from new dramas in this period have decreased year-on-year."

In the first half of the year, Ningmeng Film and Television, which had only one drama series "You Too Have Today", suffered a loss. Its semi-annual report showed that its total revenue in the first half of the year was 192 million yuan, with a net loss of 49 million yuan. The main reason for the loss was the drama Schedule adjustment.

In a perfect world where the game business accounts for the majority, the operating income of the film and television business in the first half of the year was 89.6046 million yuan, a year-on-year decrease of 88.28%. In the first half of this year, a number of short dramas including "Little Days", "Today's Them", "Beside You", "New Year's Day" and "Sparkling Sister", co-produced by Perfect World, were aired one after another. Judging from the market popularity, most of the responses are average.

三

In today’s TV drama market, the era when a drama can easily sell for hundreds of millions of yuan is over. Not only are the prices of dramas dropping rapidly, but so are the dramas currently airing.Where will film and television companies go from here?

Currently, short dramas and AIGC (artificial intelligence generated content) are attracting attention from the film and television industry. After sorting through the semi-annual reports of various listed companies, many companies mentioned that they are arranging short dramas and AIGC. For example, China Literature Group, which has gained momentum this year, has given clear ideas for future development in its financial report: while embracing AI, it will accelerate the short drama market.

Huanrui Century mentioned that the company has plans in short dramas, interactive dramas, AIGC, film and television technology, etc. Specific projects include the interactive drama "It's Over, I'm Surrounded by Beauties 2". The planning and filing of online micro-short dramas has been completed. and preliminary preparation work.

In May 2024, the "Youfeng" large model self-developed by Huace Film and Television has been registered on the national generative artificial intelligence service list, and it is also the first A-share film and television company to pass.

Ciwen Media’s relevant development strategy also clearly states that it will create film and television production industry clusters that combine long, medium and short dramas; a pan-entertainment industry cluster with games, animation and their derivatives as the core; and new technologies spurred by new technologies. Digital cultural asset industry clusters such as digital copyright, Yuanverse, and aigc.

Bona Pictures also mentioned that the company continued to develop micro-short dramas in the first half of the year. The first domestic AIGC-generated continuous narrative science fiction short series "Sanxingdui·Future Apocalypse" is online. This is the depth of the company's AI video technology and film and television Combination of exploration results. Yu Dong, founder of Bona, also mentioned in an interview that the company’s recently planned animated film “Body Wars” will use AI technology.

However, a senior producer in the industry believes that whether it is a short drama or AI, there is uncertainty. For example, the short drama has passed its bonus period and its future development is difficult to predict. The movie "Legend" used AI technology to rejuvenate Jackie Chan. This innovative move was originally regarded as a selling point, but it failed to win the favor of the audience, resulting in the film's final box office failure. "Scarcity is the most precious thing in the entertainment market. Creation Writers should still focus on their main business and let their works speak for themselves.”

Red Star News reporter Qiu Junfeng

(Source: Red Star News)

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