Kuai Technology News on September 9th, where there are people, there are rivers and lakes, and the automotive industry is no exception.
Nowadays, self-media is booming. Anyone can come out and take pictures with his mobile phone and talk about it, and then he can become a "car reviewer" . So what are the secrets of this circle? Recently, the blogger "Uncle Xiaote" shared 7 relevant contents.
said: Everyone seems to be very interested in bloggers in the automotive industry. I would like to share my scattered observations about this industry for everyone’s amusement. I’m not sure if I’m wrong.
, Most car reviewers will not actually help sales, but they may give you a negative impression, which will make your car unable to sell.. . If your car is good enough, such as or Tesla , it will still rank first in sales of a single model without cooperating with any car reviewers. But it’s really rare to be so awesome! , Car reviewers often look at "relationships" for their earning power, rather than "content" or "traffic" . The translation of this "relationship" may be "interests". . Therefore, many car reviewers’ interactions and traffic are fake. The PR company knows it, the brand knows it, and the fans know it, but no one seems to care. . Car companies, especially the public relations of car companies, generally do not want to offend car critics. It is not that they are really afraid of offending. Most of them are just professional politeness. Calling you teacher is just an industry name. really has a good relationship. , then it must be more orders.. Because of the so-called maintenance of various "relationships", a lot of bloggers' content is free and no money is collected. So sometimes you criticize the blogger for charging money, and he will be unhappy because he really didn't receive any money and feels wronged. . 