blockbusters are guaranteed every year, and this year’s Spring Festival is the turn of "囧Mom". On the evening of November 7, Huanxi Media, a Hong Kong-listed company, issued an announcement stating that it intends to authorize the guaranteed issuance rights of "囧Mom" to Hengdian Films at a total box office price of 2.4 billion yuan. Through this transaction, Huanxi Media will obtain early access. Guaranteed income of less than 600 million yuan.
At the same time, the two parties also agreed that Hengdian Films will invest 150 million yuan in the promotion of the film. If the final box office of the film exceeds 2.4 billion yuan, the higher part of Huanxi Media will receive 35% of the revenue, and Hengdian Films will Will get 65% income. "囧Mom" is the third work in the "囧 series" directed by Xu Zheng. It was originally called "Russian". Most of it was filmed in Russia. It was directed by Xu Zheng and starred Xu Zheng, Yuan Quan, Shen Teng and others. The film tells about the embarrassing journey of a mother and son, and has been booked in advance for the 2020 Spring Festival. Hengdian Films is a wholly-owned subsidiary of Hengdian Holdings. Its legal representative is Xu Tianfu and the chairman of the listed company Hengdian Films. This means that Hengdian Films is a member of the Hengdian department. Therefore, this incident can be understood as Hengdian Films of the Hengdian department secured the Spring Festival movie "囧Mom" produced by Huanxi Media at a total box office price of 2.4 billion yuan. "囧Mo" received an investment of 217 million yuan as soon as it was started. Xu Zheng alone received nearly 100 million yuan in rewards.
On the evening of February 26, 2019, the Hong Kong listed company Huanxi Media announced that it had signed a series of agreements with Xu Zheng regarding the new movie "囧母". The funding of this film mainly includes the following points. One is that Huanxi Media will pay 100 million yuan in related third-party service contracts to Zhenledao, in which Xu Zheng holds shares, for the film "囧Mom" project; the second is to pay 30 million yuan for the production costs of Zhenledao, which Xu Zheng holds. It is used for the expenses of other production staff of the team; the third is to pay the director's fee, screenwriting fee and production fee to Xu Zheng 27 million yuan, 10 million yuan and 10 million yuan respectively; the fourth is to pay Xu Zheng the starring fee of 40 million yuan, all of the above expenses It is tax-included price. According to data, Xu Zheng and his spouse hold 51% of Zhenledao’s shares and belong to the controlling shareholder; Xu Zheng also holds 439 million shares of Huanxi Media, with a shareholding ratio of 15%. Therefore, this agreement constitutes a connected transaction. This means that Huanxi Media will pay Xu Zheng and Zhenledao a total of up to 217 million yuan, of which the production cost of the main creative team is 117 million yuan, and Xu Zheng has received 87 million yuan in remuneration with the fourfold status of producer, director, screenwriter and starring. This is the first time a first-line celebrity has announced the production details of the film in such detail. Entertainment Business Observation once received an investment of 217 million yuan in the article "囧 Ma" when it started, and it predicted that according to the style of Huanxi Media, this movie is likely to be sold out at a high price in the final stage like "Crazy Aliens" . Now more than 8 months later, things are developing as expected by the entertainment business observation, but the minimum price of this film is not as high as "Crazy Alien" 2.8 billion yuan, and the guarantee is not as well-known in the industry as Guangguang Media. , But no matter what, Xu Zheng and Huanxi Media have locked in revenue in advance. The 2020 Spring Festival file opens ahead of schedule for "囧 Mom", "Tang Detective 3", and "Chinese Women's Volleyball". "囧 Mom" is the third work in the "囧 series" directed by Xu Zheng. File, it seems that the pressure is very high now, because the competitors it faces are equally strong. According to incomplete statistics, as many as 10 films have been announced recently for the 2020 Spring Festival. Among them are "Detective Chinatown 3" directed by Chen Sicheng, "Chinese Women's Volleyball" directed by Chen Kexin, and "Emergency Rescue" directed by Lin Chaoxian. "And the animated film "Jiang Ziya" by the light. These five main movies can be divided into two echelons. The first echelon is "囧Mom", "Chinatown Detective 3" and "Chinese Women's Volleyball". They all belong to the big IP + big production + strong main creative type. Each movie is also It has a volume of 3 billion+.
Among them, "Detective Chinatown 3" directed by Chen Sicheng is also the third film in the "Chinatown" series. It is currently the most popular, with more than 1.2 million people wanting to watch Maoyan+Taotiaopiao+Youku, which is far ahead of the other two. the film. Although "囧 Mom" is the third film in the "囧 series", it is currently reflected in the fact that there is no advantage in the number of people who want to watch, only 150,000 people want to watch. What is interesting is that whether it is the "囧 series" led by Xu Zheng or the "Chinatown" series led by Chen Sicheng, the protagonist is Wang Baoqiang. Now the two films meet in the 2020 Spring Festival file, and finally Wang Baoqiang puts "囧 mother" to join "Chinatown Detective" 3". Although "Chinese Women's Volleyball" doesn't have many people who want to watch, But the popularity definitely does not belong to any of the above films. Before, the Chinese women's volleyball team won 11 consecutive victories to create history, and afterwards, the chapter of "Win the Championship" in "My Motherland and Me" was very popular. With the combination of Chen Kexin + Gong Li + Lang Ping, the finished product was very much expected by the outside world.
"Emergency Rescue" and "Jiang Ziya" need not be elaborated. The former is Lin Chaoxian's another main theme after "Mekong Operation" and "Red Sea Operation". The difference from the past is that this movie is not led by Bona; the latter is After the popularity of "Nezha", another animated film by Guangguang Caitiaowu has appeared in the "Nezha" egg, so the market expectation is quite high. The Spring Festival stall is the largest time of the year and also the most uncertain time. Judging from the results of the battle of 8 films in 2019, the Spring Festival file is a highly uncertain schedule, full of all kinds of unexpectedness. For example, no one thought that "Wandering Earth" would exceed the box office of 4 billion yuan and become the largest in the market. No one would have thought that "Crazy Aliens", which was previously optimistic, did not reach the guaranteed box office of 2.8 billion yuan, and the guaranteed loss was heavy. I didn't expect Jackie Chan, who had a stable box office, and his starring "Detective Pu Songling" was so bad at the box office of the Spring Festival in 2019. He only won a box office of 150 million yuan. If it were placed in other schedules, the box office would not be so bad. This kind of uncertainty itself is fascinating. Until the moment the box opens, one will always be excited and expectant.
