On the afternoon of September 7, during the 2024 "Shanghai Charity Week", the launching ceremony of the 10th Shanghai Charity Micro Film Festival was held at Shanghai TV Station. This year's Shanghai Charity Micro Film Festival continues to use the theme of "Helping Others and Su

html On the afternoon of September 7, during the 2024 "Shanghai Charity Week", the launching ceremony of the 10th Shanghai Charity Micro Film Festival was held at Shanghai TV Station. This year's Shanghai Charity Micro Film Festival continues to use the theme of "Helping Others and Sunshine Yourself" to collect and select outstanding charity-themed micro films and short video works from all walks of life.

At the launching ceremony, Zhong Yanqun, Chairman of the Shanghai Charity Foundation; Gu Guolin, Supervisor of the Shanghai Charity Foundation; Jiang Rui, Party Secretary and Director of the Shanghai Civil Affairs Bureau and Director of the Municipal Social Organization Administration Bureau; Zhang, Vice Chairman of the Shanghai Charity Foundation Hua, Wu Yindie, Ding Feiping; Deputy Director and Vice President of Shanghai Radio and Television (Shanghai Culture, Radio, Film and Television Group Co., Ltd.), Chen Sixie, Deputy Secretary of the Party Committee and CEO of Shanghai First Financial Media Co., Ltd.; Shanghai Film (Group) Co., Ltd. Xu Chunping, Party Committee Member and Vice President; Song Jingjing, Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission of Shanghai First Financial Media Co., Ltd., Chairman of Shanghai First Financial Charity Foundation; Zhang Jianya, the famous director; Yu, Vice Chairman of the Production Committee of the China Federation of Radio and Television Social Organizations Zhiqing; Deputy Director of SMG Documentary Center Zhou Quan and other guests attended the launching ceremony and jointly launched the 10th Shanghai Charity Micro Film Festival.

After ten years of development, the Shanghai Charity Micro Film Festival has achieved sufficient social influence and cultural visibility. This event focuses on major issues in various fields such as digitalization, urban charity culture, elderly care, emergency rescue/disaster relief/home reconstruction, educational charity, women's power, national celebrations and commemorations, and unites all walks of life to jointly build public welfare image creation exchanges and charity cultural dissemination platform.

Zhong Yanqun, Chairman of the Shanghai Charity Foundation; Jiang Rui, Secretary and Director of the Party Leadership Group of the Municipal Civil Affairs Bureau and Director of the Municipal Social Organization Administration; Deputy Director and Vice President of Shanghai Radio and Television Station (Shanghai Culture, Radio, Film and Television Group Co., Ltd., Shanghai First Finance Chen Sijie, Deputy Secretary of the Party Committee and CEO of Media Co., Ltd.; Xu Chunping, Member of the Party Committee and Vice President of Shanghai Film (Group) Co., Ltd., jointly completed the 10th anniversary celebration ceremony of Shanghai Charity Micro Film Festival on site.

At the event, Zhang Hua, Vice Chairman of the Municipal Charity Foundation; Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission of China First Financial Media Co., Ltd., Song Jingjing, Chairman of the First Financial Charity Foundation; Member of the Party Committee and Vice President of Shanghai Film (Group) Co., Ltd. Xu Chunping delivered speeches on behalf of the organizers.

Zhang Hua said in his speech that for the past ten years, the Shanghai Charity Micro Film Festival has been insisting on using micro films to convey the love of the world, recording and disseminating touching stories and cases in the form of micro films and short videos. Using micro-films as a link, we will integrate charity into the daily lives of the people and the cultural development of the city, and build "cross-border cooperation, sharing and exchange, open innovation, integration and win-win" among governments, social organizations, enterprises, media and the public. "Partnership.

Xu Chunping introduced in her speech that while promoting film and television creation and industrial development, Shanghai Film Group continues to explore ways for film to empower the public welfare field and attract more people to participate in public welfare undertakings. Especially in Shanghai, the city of movies, public welfare micro-films move forward with the city's light and shadow pace. The empowerment of aigc technology will create new sparks with public welfare micro-films.

Song Jingjing mentioned in her speech that because of the same concept, China Business News, Shanghai Charity Foundation and Shanghai Film (Group) came together to jointly host the "Shanghai Charity Micro Film Festival". China Business News has always adhered to media professionalism spirit, continue to expand cooperation channels, attract more outstanding creators and public welfare organizations to participate, and jointly build an open, inclusive, and innovative public welfare image creation and exchange platform.

This public welfare micro-film festival will continue to be based in Shanghai, radiate to the Yangtze River Delta, cover the whole country, and face the world, and openly solicit video works that meet the theme and requirements. The works are mainly submitted by the public for self-appointment. At the same time, relevant industries, associations, enterprises, universities, social groups, etc. are invited to apply and participate in the evaluation, with a view to continuously improving the professionalism of the participating works and the influence of the activities on the basis of continuously expanding the scope of works. .

The jury of the 10th Shanghai Charity Micro Film Festival continues to be chaired by the well-known Chinese director Zhang Jianya, and is composed of professionals from the media, universities, film and television, charity and other industries. Zhang Jianya spoke on behalf of the jury. He believed that in this era of digitalization and informationization, a platform like the "Shanghai Charity Micro Film Festival" is even more needed to make the voice of charity louder and the power of charity stronger. He called on and invited everyone who pays attention to public welfare micro-films to work hand in hand to jointly promote the development of public welfare undertakings, record the times with lenses, convey love with images, and fulfill responsibilities with actions, so that the works will not only shine at the film festival, but also Shine in society and become an important force in promoting social progress.

Yu Zhiqing, on behalf of the jury, issued the "Public Welfare Microfilm AI Creation Initiative" at the scene, calling on creators to embrace technological changes and jointly promote the widespread application of artificial intelligence in the creation of public welfare microfilms.

In addition, Miao Han, representative of the micro film group, Deng Yiqing, representative of the short video group, and Xi Shiwei, representative of the second Shanghai Charity Micro Film Festival, as representatives of previous winners, shared their creative experiences and charity stories at the launching ceremony . Their sharing not only demonstrated the enthusiasm and talent of the public welfare micro-film creators, but also inspired every participant present and inspired more creative inspiration.

The launch of the 10th Shanghai Public Welfare Micro Film Festival is a review of the past development achievements of public welfare micro films, and it is also an exploration and prospect of the future direction of public welfare communication. The Shanghai Charity Micro Film Festival will continue to use micro films as a medium to tell more touching charity stories, convey positive social energy, and inspire public enthusiasm for charity.

html On the afternoon of September 7, during the 2024 "Shanghai Charity Week", the launching ceremony of the 10th Shanghai Charity Micro Film Festival was held at Shanghai TV Station. This year's Shanghai Charity Micro Film Festival continues to use the theme of "Helping Others and Sunshine Yourself" to collect and select outstanding charity-themed micro films and short video works from all walks of life.

At the launching ceremony, Zhong Yanqun, Chairman of the Shanghai Charity Foundation; Gu Guolin, Supervisor of the Shanghai Charity Foundation; Jiang Rui, Party Secretary and Director of the Shanghai Civil Affairs Bureau and Director of the Municipal Social Organization Administration Bureau; Zhang, Vice Chairman of the Shanghai Charity Foundation Hua, Wu Yindie, Ding Feiping; Deputy Director and Vice President of Shanghai Radio and Television (Shanghai Culture, Radio, Film and Television Group Co., Ltd.), Chen Sixie, Deputy Secretary of the Party Committee and CEO of Shanghai First Financial Media Co., Ltd.; Shanghai Film (Group) Co., Ltd. Xu Chunping, Party Committee Member and Vice President; Song Jingjing, Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission of Shanghai First Financial Media Co., Ltd., Chairman of Shanghai First Financial Charity Foundation; Zhang Jianya, the famous director; Yu, Vice Chairman of the Production Committee of the China Federation of Radio and Television Social Organizations Zhiqing; Deputy Director of SMG Documentary Center Zhou Quan and other guests attended the launching ceremony and jointly launched the 10th Shanghai Charity Micro Film Festival.

After ten years of development, the Shanghai Charity Micro Film Festival has achieved sufficient social influence and cultural visibility. This event focuses on major issues in various fields such as digitalization, urban charity culture, elderly care, emergency rescue/disaster relief/home reconstruction, educational charity, women's power, national celebrations and commemorations, and unites all walks of life to jointly build public welfare image creation exchanges and charity cultural dissemination platform.

Zhong Yanqun, Chairman of the Shanghai Charity Foundation; Jiang Rui, Secretary and Director of the Party Leadership Group of the Municipal Civil Affairs Bureau and Director of the Municipal Social Organization Administration; Deputy Director and Vice President of Shanghai Radio and Television Station (Shanghai Culture, Radio, Film and Television Group Co., Ltd., Shanghai First Finance Chen Sijie, Deputy Secretary of the Party Committee and CEO of Media Co., Ltd.; Xu Chunping, Member of the Party Committee and Vice President of Shanghai Film (Group) Co., Ltd., jointly completed the 10th anniversary celebration ceremony of Shanghai Charity Micro Film Festival on site.

At the event, Zhang Hua, Vice Chairman of the Municipal Charity Foundation; Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission of China First Financial Media Co., Ltd., Song Jingjing, Chairman of the First Financial Charity Foundation; Member of the Party Committee and Vice President of Shanghai Film (Group) Co., Ltd. Xu Chunping delivered speeches on behalf of the organizers.

Zhang Hua said in his speech that for the past ten years, the Shanghai Charity Micro Film Festival has been insisting on using micro films to convey the love of the world, recording and disseminating touching stories and cases in the form of micro films and short videos. Using micro-films as a link, we will integrate charity into the daily lives of the people and the cultural development of the city, and build "cross-border cooperation, sharing and exchange, open innovation, integration and win-win" among governments, social organizations, enterprises, media and the public. "Partnership.

Xu Chunping introduced in her speech that while promoting film and television creation and industrial development, Shanghai Film Group continues to explore ways for film to empower the public welfare field and attract more people to participate in public welfare undertakings. Especially in Shanghai, the city of movies, public welfare micro-films move forward with the city's light and shadow pace. The empowerment of aigc technology will create new sparks with public welfare micro-films.

Song Jingjing mentioned in her speech that because of the same concept, China Business News, Shanghai Charity Foundation and Shanghai Film (Group) came together to jointly host the "Shanghai Charity Micro Film Festival". China Business News has always adhered to media professionalism spirit, continue to expand cooperation channels, attract more outstanding creators and public welfare organizations to participate, and jointly build an open, inclusive, and innovative public welfare image creation and exchange platform.

This public welfare micro-film festival will continue to be based in Shanghai, radiate to the Yangtze River Delta, cover the whole country, and face the world, and openly solicit video works that meet the theme and requirements. The works are mainly submitted by the public for self-appointment. At the same time, relevant industries, associations, enterprises, universities, social groups, etc. are invited to apply and participate in the evaluation, with a view to continuously improving the professionalism of the participating works and the influence of the activities on the basis of continuously expanding the scope of works. .

The jury of the 10th Shanghai Charity Micro Film Festival continues to be chaired by the well-known Chinese director Zhang Jianya, and is composed of professionals from the media, universities, film and television, charity and other industries. Zhang Jianya spoke on behalf of the jury. He believed that in this era of digitalization and informationization, a platform like the "Shanghai Charity Micro Film Festival" is even more needed to make the voice of charity louder and the power of charity stronger. He called on and invited everyone who pays attention to public welfare micro-films to work hand in hand to jointly promote the development of public welfare undertakings, record the times with lenses, convey love with images, and fulfill responsibilities with actions, so that the works will not only shine at the film festival, but also Shine in society and become an important force in promoting social progress.

Yu Zhiqing, on behalf of the jury, issued the "Public Welfare Microfilm AI Creation Initiative" at the scene, calling on creators to embrace technological changes and jointly promote the widespread application of artificial intelligence in the creation of public welfare microfilms.

In addition, Miao Han, representative of the micro film group, Deng Yiqing, representative of the short video group, and Xi Shiwei, representative of the second Shanghai Charity Micro Film Festival, as representatives of previous winners, shared their creative experiences and charity stories at the launching ceremony . Their sharing not only demonstrated the enthusiasm and talent of the public welfare micro-film creators, but also inspired every participant present and inspired more creative inspiration.

The launch of the 10th Shanghai Public Welfare Micro Film Festival is a review of the past development achievements of public welfare micro films, and it is also an exploration and prospect of the future direction of public welfare communication. The Shanghai Charity Micro Film Festival will continue to use micro films as a medium to tell more touching charity stories, convey positive social energy, and inspire public enthusiasm for charity.