This year marks the fifth anniversary of the People’s City concept. As the first-mentioned city in Yangpu, the digital economy is booming and life is youthful. Let’s experience this increasingly “young” city of the people...
On September 2, 2022, the young theater located in Yangpu District experienced a new The renovation opened the curtain to the public and became the first theater managed and operated by Shanghai Grand Theatre. On September 2, 2024, this theater "at the doorstep" of Yangpu people celebrated its second birthday. It also passed two The annual operation report is a biennial answer to "fans".
In the past two years, Young Theater has launched a total of 443 performances and 303 activities . The number of performances increased by about 16% from 203 performances in the first year to 244 performances in the second year. The total number of audiences increased from 83,000 in the first year to 147,000 in the second year, an increase of approximately 44%. More than 64% of the core audience of young theater are born in the 1990s, and the average age is in their early 30s.
Through brand positioning, young theater has firmly locked in the three keywords of "youthful power", "theater theater" and "borderless" , and has made practical adjustments and continuous deepening in the past two years. In terms of program content, with drama as the core, drama content has accounted for 70% of content in the past two years. While introducing high-quality plays, it has stimulated vitality and creativity through combination, planning and packaging, forming a goat structure focusing on the creation of young artists. Special Youth Drama Exhibition, Autumn is the International Drama Season that presents an international contemporary perspective, the "Out of Art" food and art festival that combines with lifestyle, and the "Kunqu Opera is Young" classical new flower with the planning direction of rejuvenating traditional intangible cultural heritage Yazhou and other unique content and festival brands have embarked on an innovative development path of diversified integration.
In terms of regional activities, as one of the most important public cultural facilities in Yangpu District, young theater breaks through the boundaries of theater and actively builds connections with the region. In two years, in addition to performances, 303 activities have been launched here, and art education brands such as "Yang Doll", "Yang Keler", "Yang Shengqi" and "Open Theater" have been created for different fields.
In addition to "inviting" diverse cultures, young theater is more active in allowing high-quality culture to "go out." young Theater and Yangpu Library jointly opened drama lectures, brought artist sharing sessions and workshops to many colleges and universities in Yangpu District, and brought charity performances and ticket sales to communities and parks... This year, Young Theater cooperated with the District Children's Palace and Shaoke The station signed a strategic cooperation agreement on "Social Aesthetic Education" to jointly develop and explore the "Aesthetic Education Infiltration" action method to popularize art to primary and secondary school students and teachers. On the occasion of the second anniversary of
, young theater also announced two plans. The first is to start a three-year cooperation with the School of Philosophy of Fudan University to create a "Philosophy + Drama" public aesthetic education class. On September 8, the first activity jointly created by the two parties - "Philosophy·Drama·Youth" Philosophy and Art Open The podium will be on display at the theater open day. The other is the "open theater" cultural and commercial integration construction plan , which will be launched jointly with "Neili Department Store", an intellectual elite team that gathers senior business managers, brand operation managers, architects, and curators. In the middle of this month, with the opening of Neri Department Store in Theater Alley, both parties will jointly promote the first step in creating an art district.
A venue "gathers" because of "drama", and it also needs to promote "change" because of "gathering". Looking forward to the future, young theater will move towards "gathering" and "fusion", further integrating resources, condensing cohesion, stimulating creativity, and generating stronger positive energy and transformative capabilities for art institutions.
Source: Shanghai Yangpu
