Auto-First|Wang Yi The new generation MG5 "takes the place of Martha" to challenge CIVIC. Cyberster's model became the most beautiful person at the Chengdu Auto Show. The MG brand, which has a small booth, made a big splash and received a big response at the Chengdu Auto Show.

Qisha auto-first|Wang Yi

The new generation mg5 "replaces Martha " to challenge Civic. Cyberster's model became the most beautiful girl at the Chengdu Auto Show, but the mg brand, which did not have a big booth, made a big splash at the Chengdu Auto Show. Movement, big echo. Yu Jingmin, Executive Deputy General Manager of SAIC Motor Passenger Cars, who made his debut with

, Shao Jingfeng, Vice President and Chief Designer of SAIC Innovation Research and Development Institute, and Lu Jiajun, General Manager of SAIC mg Brand, took the opportunity of the Chengdu Auto Show to stage a discussion around the mg brand. The scene was full of three people.

mg5 uses visible style, affordable sports, practical technology, and tangible quality to create an A-class coupe ceiling for the majority of users. Shao Jingfeng, deputy dean and chief designer of SAIC Group's Innovation Research and Development Institute, said that the new generation of MG5 continues the MG brand's "hunting pupil" design language, through the extremely impactful "big mouth" grille and the extremely tense and full shape. The surface design creates a "thumping" sense of movement.

In the domestic automobile market, the trend of automobile design is also constantly changing. Facing the homogeneous market competition in the automobile industry, the mg brand must not only find a design language that makes users excited, but also take into account domestic and foreign markets.

Shao Jingfeng said that China's car design is actually in a very difficult situation now. Many current designs are actually designed based on selling price, which is actually very challenging. With the involution we are experiencing now, we don't want to follow others' opinions and see the so-called Influenced by short-term trends, we talk from the heart about how we should express our emotional value at the brand level. Therefore, in the future, MG will have a bigger challenge, which is the issue of domestic and overseas coordination. The

mg brand is a brand full of sensibility and must have a sense of relaxation. When it comes to exercise, everyone always thinks that it gets the blood pumping. For many people, when they want to exercise, it is a kind of relaxation. Since its establishment in 1924, the mg brand has continued to create civilian coupe designs as its starting point to meet the needs of the majority of users for coupe products.

The vane of future car design will re-search for a design language that can arouse emotional fluctuations, so the mg brand must look for a design language that makes people feel excited. This is the responsibility that our design team has to shoulder and the goal to look for, car designers. In addition to settling your mentality, you need to make long-term plans.

Some netizens said that the new mg5 can be called "Martha Pingtai". Yu Jingmin, executive deputy general manager of SAIC Passenger Vehicles, responded that from a user perspective, MG's products meet the needs of different user groups, and MG5 is positioned as an A-class coupe ceiling within 100,000 yuan, emphasizing youthfulness and a sense of better. sedan pursuit.

How to design cars in the era of involution? Yu Jingmin said that after studying the product range of MG and the demand at home and abroad, he found that the same model of MG sells for 10,000 to 20,000 euros domestically and more than 30,000 euros overseas. From this perspective, understanding domestic competing products, users, The price range is different. According to different styling styles, the opportunity for mg is here. What the design and development of new energy vehicles will look like ultimately depends on the global brands independently controlled by the Chinese. As a coupe family, the

mg brand remains competitive in the fuel vehicle market and is also constantly innovating in the new energy field.

Lu Jiajun, general manager of SAIC MG brand, said that in the market below 100,000, there is still a demand of 4 million. In the entire A-class fuel vehicle market, the current number may be about 500,000. MG5 is positioned as a fuel vehicle, and a new energy version will be launched in the future based on market demand. Regarding the market sales performance of the new generation MG5, Lu Jiajun said that MG will take top 3 as its goal in terms of market sales.

Yu Jingmin has great ambitions. The monthly sales target of the new mg5 is more than 5,000 units, and he hopes that the new car can achieve over 10,000 units in the future.

When Yu Jingmin revealed the future mg product planning, he said that currently there are no three or four versions of mg brand products, and the new generation mg5 is only a gasoline version.From the second half of this year to November, a world-first electric car, the es5, will be launched. It is planned to be released simultaneously globally in November. The European market is now a little slower, and it will probably be launched in December. At the same time, MG will also increase its continued layout in hybrid products. Among them, DMH products will be sold globally in MG. Products equipped with polymer solid-state batteries will be launched under the MG brand and are expected to be launched in the second quarter of next year.