Teng Congcong, director and screenwriter of "My Altay"
Teng Congcong, director and screenwriter of "My Altay", believes that only by learning from life and the excellent works of the past and present can creations not become stale and lag behind the times. Bai Shan, the chief director of "Tang Dynasty Strange Stories: Journey to the West", said that the creation of online dramas must follow the core concepts of content first and quality first. Innovative thinking and a production attitude of excellence can help the works stand out in the vast online audio-visual world.
The original spirit is an accelerator for the creativity of online dramas. It can inspire the infinite imagination of creators and make the stories reach people's hearts in a more vivid and intuitive way. Dai Ying, senior vice president of iQiyi, believes that the biggest hits must come from realist themes. Whether it is warm realism's praise of truth, goodness and beauty, or critical realism's lashing of falsehood, evil and ugliness, they are all in line with the emotional resonance of the current era. . Xie Ying, vice president of Youku, said that "mining certainty" is no longer the only key to popular products, and creators need to shift from the creative side to "exploring more possibilities." Li Eryun, deputy general manager of Tencent Online Video Film and Television Content Production Department, said that maintaining the continuous output of high-quality drama series is not an easy task. Because it is difficult, it must be done even more.
Actor Yu Shi
In a roundtable dialogue with the theme of "Chinese Drama Aesthetics: Literary Connotation and 'New Writing Method' of Image Expression", representatives of the creative team of "My Altay" and professors and Ph.D.s of the School of Drama, Film and Television of Communication University of China Student tutor Dai Qing used the creation of this drama as a sample to deeply discuss the artistic pursuit and youth power of the creation of high-quality online dramas. Yu Shi, who plays "Ba Tai", and Yan Peilun, who plays "Chao Ge" in the play, said that the living environment of their characters is completely different from the reality they live in, but they can still see the shadow of themselves in the characters. , that kind of confusion about youth is a beautiful emotion shared by mankind, and that kind of pure innovation is the most touching. Qi Kang, chief producer of "My Altay" and general manager of iQiyi Canran Studio, believes that the play explores idealism with a unique youthful quality and resonates deeply with the audience. "The confusion of youth, the thinking of youth, and the struggle of youth teach us to love life and ourselves." Dai Qing said that this is the meaning and value of returning artistic creation to the soul.
This conference also drew on the popular "talk show" format and launched the innovative "Web Drama Open Microwave" session, inviting guests to share their growth path as young creators in a relaxed, free and open format. Screenwriter and director of the costume suspense drama "Under the Busty City", and founder of Tianna (Beijing) Culture and Entertainment Co., Ltd. Wang Zheng started from his own self-study experience in film and television and shared that everyone has a different way of seeing the world. Staying curious about all things can activate your own creative inspiration. Director of the costume myth drama " and Fengxing ", founder of Pangpang Bear Deng Ke, and editor-in-chief and vice president of Straw Bear Entertainment Group, and head of Shaofeng Studio Shen Shaofeng all said that for young creators, the most important thing is The important thing is to keep your original intention, not to cater to the market deliberately, but to stick to the bottom line and principles of your own creation.
Urban fantasy drama " Under the Stranger " "The Decisive Battle under the Stranger!" Xu Hongyu, director of "Biyou Village" and founder of the Hot-Blooded Animal Alliance, said sincerely that his goal in engaging in the online drama industry is to use his youthful power to promote the good development of society.Quan Xianglan, the producer of the urban anti-fraud drama " new " and general manager of Alibaba Entertainment Flash Studio, said that as a platform, Youku will pay more attention to discovering outstanding young creative talents in the future and work together with them.
Text/Beijing Youth Daily reporter Yang Wenjie
editor/Gong Lifang
