Source: Xianning News Network In this era of self-media with rapid information circulation, time has become more and more fragmented. Short dramas, short series and short programs, with their short, concise and compact content, perfectly fit into the fragmented time consumption.

Source: Xianning News Network

In this self-media era where information circulates rapidly, time has become more and more fragmented. Short plays, short series and short programs, with their short, concise and compact content, perfectly fit into the fragmented era. Time consumption habits. While these short contents are loved by the audience, they have also allowed many self-media creators to find a way to get rich.

Compared with big IPs, the creation of short dramas, short series and short programs does not require super high costs, providing more creative creators with opportunities to show themselves, and major platforms are also hungry for talent and have entered the game one after another.

As a result, all the big guys who keenly grasped the opportunities and difficulties of creators began to fight. Among them, of course Tencent Video, the leading domestic online video platform, is indispensable.

Tencent Video has chosen to use the "video album" mode to provide a broader and more professional platform for short dramas, short series, and short programs. This model not only lowers the entry threshold and allows more creators with creative abilities to participate, but also brings tangible benefits to creators through various monetization methods such as member splitting and single-point payment.

Fighting alone is definitely not as easy as standing on the shoulders of giants and touching the stars. Tencent Video’s “Video Album” offers creators an olive branch to work together, and also gives a shot in the arm to creators who are truly capable and have dreams: it turns out that content is the best stepping stone, as long as the content is hard enough and the talent is there There will definitely be an encounter, and the fists and feet will be able to show off.

The platform offers an olive branch to help good content be successfully monetized

Behind the glamor, there are dangers. In fact, many current video creators are in a confused stage and are crossing the river by feeling the stones.

Looking around, in the Internet environment where massive content is flooding, we all have the worry of "the wine is delicious but the alley is dark". Even if you create high-quality content, it may be difficult to be discovered due to lack of sufficient exposure opportunities. In addition, the market is filled with a lot of content with homogeneous content, vulgar guidance, and rough production, resulting in many excellent works being buried, and the efforts and talents of creators cannot get the rewards they deserve.

Creators who want to really make content in a down-to-earth manner have no traffic and cannot make ends meet, so they will inevitably feel disappointed and frustrated. Therefore, Tencent Video provides a broader and professional platform for creators and institutions of short dramas, short series, and short programs through the "video album" model, allowing more talented creators to participate and benefit from , launched the monetization model of member splitting and single-point payment. Not only that, the guaranteed splitting function has also entered internal testing, and will further provide solid backing for content creation in the future.

The only threshold for obtaining these guarantees and benefits is the ability to create good content.

At the 2024 Tencent Video "Good Time Afternoon Tea" Creator Salon, the ecological product operation team also aimed at the direction of "high-quality story-based video albums" and encouraged creators to produce high-quality, continuous, and in-depth content. , push high-quality content to target users more accurately, thereby increasing the exposure and influence of the content.

To put it bluntly, the "video album" model is to allow truly good content and good creations to get the rewards they deserve.

Head author services, mining good content value bonanza

From the author services in the "video album" model, you can see the full sincerity of Tencent Video.

The official will provide 1v1 content guidance to the head creator, help the creator step by step to optimize the content, and also answer various doubts and questions, which can be called the content steward around you. At the same time, various categories of submission activities have also been launched, with traffic packages and bonuses available to help creators incubate more and better content.

Tencent Video is also a good player in community operations. There are many daily traffic draws, business order activities, submission promotions and other activities, so that creators can not only grasp daily incentive activities in real time, but also learn and communicate with other fans.

Of course, offline activities are also indispensable, including salon exchanges, etc., to help everyone get the current industry trends and create good works that are in line with the times. On September 20, Tencent Video will also hold the "Tencent Video AIGC Short Episode Creation" industry exchange meeting in Beijing, inviting some new domestic companies and experts in the field of AI to guide short episode creators to use AI to conduct special forums. Content creation. Being able to listen to lectures by big guys, improve yourself, and harvest resources, this exchange meeting will definitely make your trip worthwhile!

It is precisely because of Tencent Video’s sincere support that the creators have achieved breakthroughs. Circle of opportunity. So how effective the "video album" model is, we have to use data to speak for itself.

Since the member-sharing model was launched, Tencent Video has generated a cumulative revenue of over 300 million for creators. This data fully proves the success and effectiveness of the member-sharing model.

Among them, one that must be mentioned is "Return to Immortality and Become a Boss". This short series produced by "Fantasy Animation" has quickly become a hotly discussed series among young people since it was launched on Tencent Video in July 2023. With the refined content of about 5 minutes per episode and the fascinating theme of cultivating immortals, the play volume on Tencent Video has exceeded 180 million, with a total of 240,000 followers, and the share amount has exceeded 5 million yuan.

Also shining brightly on Tencent Video is another short series "Global Weird Era". This work has attracted the attention of a large number of audiences with its unique setting and tense plot. From "Breaking the Curse, Lin Feng Binds Xuanhua" to "Lin Feng Fights the Abyss-Level Evil Spirit", every episode is full of suspense and surprises. Currently, "Global Weird Era" has been updated to its second season, which can be called another masterpiece in the field of short series.

The success of these two works once again confirms the powerful driving force of Tencent’s “video album” model. Through precise content positioning and efficient distribution mechanism, Tencent Video not only delivers high-quality short-form works to the audience, but also provides creators with broad development space and generous returns.

With fame and income, creators can make a lot of money. These two cases also confirm that "good content" is still the engine driving progress, and the value mine of good content is far from being fully explored.

fans can join, and creative activities exceed imagination

Does it have to be a mature top account to join? No, creators who do not have a fan base on the site can come in and get a share of the pie as long as they have good content.

Tencent Video has specially added a zero-fan entry channel, allowing creators without a fan base to have the opportunity to showcase their talents. This move lowers the entry barrier and provides opportunities for more potential creators.

At the same time, Tencent Video also understands the thinking of creators. The marketing method of "video album" is born with the communication gene of Internet freedom and openness. Through unique and immersive activities and methods, it ignites the participation of creators in minutes. enthusiasm.

For example, the "Creating Top Students" activity launched an incubation plan for short series and short programs, which includes a cash reward of 400,000+ to encourage creators to actively participate.

The "I have 100 million points of humor in me" activity closely follows the platform's popular IPs, providing a stage for creators with comedy talents across the network to showcase their talents. These popular activities have greatly stimulated the creative enthusiasm of creators, allowing talents to be displayed, and providing growth opportunities for creative "potential stocks". Whether you are participating in activities or settling on the platform, you can enter the Creator Center of Tencent Video on your computer , opening the door to a new world.

In this era full of opportunities and challenges, whether you are a fledgling star or an experienced veteran, you can create your own bright star in Tencent Video's "Video Album". Tencent Video's "Video Album" activates the self-generating ability of creators, encourages creators and institutions to produce short and precise content, and achieves maximum content production and monetization through full-scenario distribution, professional creator services and multiple monetization models. change. Here, creators can focus on content creation itself without any worries, which will undoubtedly inject new vitality into the entire video industry.

[Advertisement] Disclaimer: This content is an advertisement, and the relevant materials are provided by the advertiser. The advertiser is responsible for the authenticity of the content of this advertisement. The purpose of China Net Entertainment reprinting this article is to convey more information and does not represent the views and positions of this website. Advertising content is for reference only and does not constitute investment advice. Investors operate accordingly at their own risk.

Source: Xianning News Network

In this self-media era where information circulates rapidly, time has become more and more fragmented. Short plays, short series and short programs, with their short, concise and compact content, perfectly fit into the fragmented era. Time consumption habits. While these short contents are loved by the audience, they have also allowed many self-media creators to find a way to get rich.

Compared with big IPs, the creation of short dramas, short series and short programs does not require super high costs, providing more creative creators with opportunities to show themselves, and major platforms are also hungry for talent and have entered the game one after another.

As a result, all the big guys who keenly grasped the opportunities and difficulties of creators began to fight. Among them, of course Tencent Video, the leading domestic online video platform, is indispensable.

Tencent Video has chosen to use the "video album" mode to provide a broader and more professional platform for short dramas, short series, and short programs. This model not only lowers the entry threshold and allows more creators with creative abilities to participate, but also brings tangible benefits to creators through various monetization methods such as member splitting and single-point payment.

Fighting alone is definitely not as easy as standing on the shoulders of giants and touching the stars. Tencent Video’s “Video Album” offers creators an olive branch to work together, and also gives a shot in the arm to creators who are truly capable and have dreams: it turns out that content is the best stepping stone, as long as the content is hard enough and the talent is there There will definitely be an encounter, and the fists and feet will be able to show off.

The platform offers an olive branch to help good content be successfully monetized

Behind the glamor, there are dangers. In fact, many current video creators are in a confused stage and are crossing the river by feeling the stones.

Looking around, in the Internet environment where massive content is flooding, we all have the worry of "the wine is delicious but the alley is dark". Even if you create high-quality content, it may be difficult to be discovered due to lack of sufficient exposure opportunities. In addition, the market is filled with a lot of content with homogeneous content, vulgar guidance, and rough production, resulting in many excellent works being buried, and the efforts and talents of creators cannot get the rewards they deserve.

Creators who want to really make content in a down-to-earth manner have no traffic and cannot make ends meet, so they will inevitably feel disappointed and frustrated. Therefore, Tencent Video provides a broader and professional platform for creators and institutions of short dramas, short series, and short programs through the "video album" model, allowing more talented creators to participate and benefit from , launched the monetization model of member splitting and single-point payment. Not only that, the guaranteed splitting function has also entered internal testing, and will further provide solid backing for content creation in the future.

The only threshold for obtaining these guarantees and benefits is the ability to create good content.

At the 2024 Tencent Video "Good Time Afternoon Tea" Creator Salon, the ecological product operation team also aimed at the direction of "high-quality story-based video albums" and encouraged creators to produce high-quality, continuous, and in-depth content. , push high-quality content to target users more accurately, thereby increasing the exposure and influence of the content.

To put it bluntly, the "video album" model is to allow truly good content and good creations to get the rewards they deserve.

Head author services, mining good content value bonanza

From the author services in the "video album" model, you can see the full sincerity of Tencent Video.

The official will provide 1v1 content guidance to the head creator, help the creator step by step to optimize the content, and also answer various doubts and questions, which can be called the content steward around you. At the same time, various categories of submission activities have also been launched, with traffic packages and bonuses available to help creators incubate more and better content.

Tencent Video is also a good player in community operations. There are many daily traffic draws, business order activities, submission promotions and other activities, so that creators can not only grasp daily incentive activities in real time, but also learn and communicate with other fans.

Of course, offline activities are also indispensable, including salon exchanges, etc., to help everyone get the current industry trends and create good works that are in line with the times. On September 20, Tencent Video will also hold the "Tencent Video AIGC Short Episode Creation" industry exchange meeting in Beijing, inviting some new domestic companies and experts in the field of AI to guide short episode creators to use AI to conduct special forums. Content creation. Being able to listen to lectures by big guys, improve yourself, and harvest resources, this exchange meeting will definitely make your trip worthwhile!

It is precisely because of Tencent Video’s sincere support that the creators have achieved breakthroughs. Circle of opportunity. So how effective the "video album" model is, we have to use data to speak for itself.

Since the member-sharing model was launched, Tencent Video has generated a cumulative revenue of over 300 million for creators. This data fully proves the success and effectiveness of the member-sharing model.

Among them, one that must be mentioned is "Return to Immortality and Become a Boss". This short series produced by "Fantasy Animation" has quickly become a hotly discussed series among young people since it was launched on Tencent Video in July 2023. With the refined content of about 5 minutes per episode and the fascinating theme of cultivating immortals, the play volume on Tencent Video has exceeded 180 million, with a total of 240,000 followers, and the share amount has exceeded 5 million yuan.

Also shining brightly on Tencent Video is another short series "Global Weird Era". This work has attracted the attention of a large number of audiences with its unique setting and tense plot. From "Breaking the Curse, Lin Feng Binds Xuanhua" to "Lin Feng Fights the Abyss-Level Evil Spirit", every episode is full of suspense and surprises. Currently, "Global Weird Era" has been updated to its second season, which can be called another masterpiece in the field of short series.

The success of these two works once again confirms the powerful driving force of Tencent’s “video album” model. Through precise content positioning and efficient distribution mechanism, Tencent Video not only delivers high-quality short-form works to the audience, but also provides creators with broad development space and generous returns.

With fame and income, creators can make a lot of money. These two cases also confirm that "good content" is still the engine driving progress, and the value mine of good content is far from being fully explored.

fans can join, and creative activities exceed imagination

Does it have to be a mature top account to join? No, creators who do not have a fan base on the site can come in and get a share of the pie as long as they have good content.

Tencent Video has specially added a zero-fan entry channel, allowing creators without a fan base to have the opportunity to showcase their talents. This move lowers the entry barrier and provides opportunities for more potential creators.

At the same time, Tencent Video also understands the thinking of creators. The marketing method of "video album" is born with the communication gene of Internet freedom and openness. Through unique and immersive activities and methods, it ignites the participation of creators in minutes. enthusiasm.

For example, the "Creating Top Students" activity launched an incubation plan for short series and short programs, which includes a cash reward of 400,000+ to encourage creators to actively participate.

The "I have 100 million points of humor in me" activity closely follows the platform's popular IPs, providing a stage for creators with comedy talents across the network to showcase their talents. These popular activities have greatly stimulated the creative enthusiasm of creators, allowing talents to be displayed, and providing growth opportunities for creative "potential stocks". Whether you are participating in activities or settling on the platform, you can enter the Creator Center of Tencent Video on your computer , opening the door to a new world.

In this era full of opportunities and challenges, whether you are a fledgling star or an experienced veteran, you can create your own bright star in Tencent Video's "Video Album". Tencent Video's "Video Album" activates the self-generating ability of creators, encourages creators and institutions to produce short and precise content, and achieves maximum content production and monetization through full-scenario distribution, professional creator services and multiple monetization models. change. Here, creators can focus on content creation itself without any worries, which will undoubtedly inject new vitality into the entire video industry.

[Advertisement] Disclaimer: This content is an advertisement, and the relevant materials are provided by the advertiser. The advertiser is responsible for the authenticity of the content of this advertisement. The purpose of China Net Entertainment reprinting this article is to convey more information and does not represent the views and positions of this website. Advertising content is for reference only and does not constitute investment advice. Investors operate accordingly at their own risk.