The dust has settled on the 2024 movie summer vacation, but it ended with regrets - in two months, nearly a hundred new films were released, and only earned 11.633 billion in box office. The results were not even as good as the 2015 summer vacation, which is somewhat embarrassing

The dust has settled on the 2024 movie summer vacation, but it ended with regrets - in two months, nearly a hundred new films were released, and only earned 11.633 billion in box office. The results were not even as good as the 2015 summer vacation, which is somewhat embarrassing.

However, this is not the worst, because so far, the industry seems to have not figured out the key to reviving the film market. It can be said that the performance of all types of films in this summer vacation is not as good as in previous years, and even classic re-releases can overturn!

At the end of the summer vacation, " God of Cookery " written, directed and starred by Stephen Chow was re-released. This is also the first time "God of Cookery" has been released in the mainland after 28 years. Objectively speaking, it is still very attractive.

Judging from the first day of filming of "God of Cookery", the industry still recognizes Stephen Chow, and directly scheduled 21,000 scenes, most of which were placed in the prime time slot, accounting for 4.7% of the total day's filming.

Some people may not be able to understand the concept of film market arrangement. It will become clear if you compare "God of Cookery" with " or ", which will also be re-released in the summer of 2024.

"God of Cookery" was re-released four days earlier than "God of Cookery". There were only 1,164 screenings scheduled on the first day, and the proportion of films scheduled was almost negligible. It was precisely because "God of Cookery" and "God of Cookery" were re-released on the same schedule that netizens noticed that "God of Cookery" The true performance of "God of Cookery".

——The number of screenings is 20 times that of others, how come the box office is less than 2 million more than others?

Real money never deceives people. The re-release performance of "God of Cookery" is indeed a bit overturned. The industry responded very quickly. In the blink of an eye, nearly 10,000 shows of "God of Cookery" were cut off, and the proportion of films in the schedule dropped to 3%, which is approximately Abandoned by the market.

At the same time, another group of netizens were shattered by Stephen Chow's filter.

Zhou's comedies have become less and less popular in recent years. The legendary "Mermaid 2" has yet to be completed and released. "Women's Football", which is currently being filmed, has been questioned and ignored. It also invited Korean actor Song Kang-ho to participate. It is difficult to say whether it will be in the theater. Released in Mainland China.

A quick calculation shows that since " The New King of Comedy " in 2019, which hit the market both in terms of word of mouth and box office, Stephen Chow has never succeeded in winning a big-screen performance. Nowadays, the outside world describes Stephen Chow as being inseparable. Words such as "falling off the altar" and "the late festival is not guaranteed".

This time the re-release of "God of Cookery" turned upside down, which to some extent shook Stephen Chow's foundation.

More than one audience member began to question Stephen Chow as outdated and unable to accept the laughs in "God of Cookery" as they felt it was too nonsensical and disrespectful to women.

Including viewers who recognize "The God of Cookery", they often mention that Zhou's comedy is no longer suitable for the current film market.

Of course, the problem does not necessarily lie with Stephen Chow. It can only be said that each generation has its own laughter. The contemporary nature of comedy movies has always been a problem that needs to be overcome in the industry. It is not just about Zhou's comedy. The 2024 summer vacation champion " Catch a Baby" "" is a happy twist comedy movie. If it waits for another 28 years to be released, the results may not be as good as "The God of Cookery".

Some netizens have long discovered that when popular movie schedules come, there are always a lot of remakes of movies. In recent years, it has developed into a lot of re-releases of classics. There is no denying that most of the movies that can be re-screened are good movies, but the glory of the past cannot make movies Circle development of the future.

In the end, I still say the same thing. I hope that Chinese movies will get better and better, and the Chinese audience still supports Chinese movies. As long as the quality of the movie passes the standard, I believe everyone will still be willing to go to the theater to watch movies.

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