Herald (Reporter Li Darong) In the past few days, the "Chinese Lang·Fujian Cake Betting Culture Festival" has successively carried out touring cake betting activities in Xiamen, Putian, Fuzhou and other nine districts and cities in Fujian. The scale is huge and the event is unpre

Herald News (Reporter Li Darong) In recent days, the "China Lang Fujian Cake Betting Culture Festival" has successively carried out touring cake betting activities in Xiamen, Putian, Fuzhou and other nine districts and cities in Fujian. The scale is huge and the event is unprecedented, inheriting traditional culture. Help the charm of "intangible cultural heritage" bloom. On September 2, this year’s “Chinese Lang·Fujian Cake Culture Festival” will be held in Zhangping, Longyan. At that time, hundreds of citizens came to Longyan Zhangping Shanshui Hotel to participate in the "full of flavor" cake betting cultural festival. In the end, the winner of the semi-finals will go to Xiamen to compete in the "No. 1" competition and win the ultimate prize of a million-dollar luxury car - a Mercedes-Benz S400.

This year's "Chinese Lang·Fujian Cake Betting Culture Festival" is guided by the Fujian Foreign Cultural Exchange Association and Fujian Daily Newspaper Group, and hosted by the Straits Herald and Sichuan Langjiu Co., Ltd. It is the largest cake betting event in the country so far. Cake competition. Starting from August 6, the "China Lang·Fujian Cake Betting Cultural Festival" opened in Xiamen. So far, more than 10 touring Cake Betting activities have been carried out in Jiushe District and City, Fujian.

It is reported that in this pie betting event, the province's preliminary round is expected to produce more than 5,000 "top picks", with 12 people per table, and the semi-finals are expected to produce more than 400 top picks. On September 14, hundreds of semi-finalists from across the province will also participate in the finals in Xiamen to compete for the ultimate prize of a million-dollar luxury car.

Preview: Fujian and Taiwan's "Classic of Mountains and Seas" and "Ensemble" of Betting

West, west, west, starting from Xiamen, tracing up the Beixi River of the Jiulong River, you can reach Zhangping! Zhangping is a county-level city under the jurisdiction of the province under the jurisdiction of Longyan. Its place name comes from "the county is located in the upper reaches of Zhang, and the land is slightly flat among thousands of mountains, so it is called Zhangping" ("Minutes of Reading History Fangyu", early Qing Dynasty). "Zhang" refers to Zhangshui, which is also the Jiulong River.

There is no Mid-Autumn Festival without gambling cakes, which is the norm in Zhangping. It is reported that in order to further enhance the people's awareness of the protection of intangible cultural heritage and inherit and carry forward the excellent traditional Chinese culture, in September last year, the Zhangping Municipal Culture, Sports and Tourism Bureau also specially organized the first Zhangping Cake Carnival event "Passing on Intangible Cultural Heritage and Promoting Good Gifts" , and set up on-site "intangible cultural heritage" products such as narcissus tea, farmers' lacquer paintings and cultural tourism promotion booths to enrich the cultural life of citizens and tourists and are widely loved by the local people.

learned that this cake betting cultural festival will be held in Zhangping, Longyan, and that two national-level "intangible cultural heritage" will join hands. Mr. Lin, a citizen of Zhangping, said that this is a great thing, everyone welcomes it, and the official recognition is high. Fujian and Taiwan recited "The Classic of Mountains and Seas" together, and played "Happy Song" together while betting on cakes. He said that culturally speaking, Zhangping belongs to the southern Fujian region, and the Mid-Autumn Festival cake betting custom is quite popular in Zhangping. From small restaurants and restaurants to large supermarkets, businesses, and family gatherings, everyone has the custom of betting on cakes. Have fun doing it. "Mid-Autumn Cake Lottery" is a national-level "intangible cultural heritage", which I have known before.

Ms. Chen, a local citizen, said that the local Zhangping narcissus tea is also a national "intangible cultural heritage". She hopes that when all citizens come to Zhangping, in addition to drinking "langjiu", they will also taste "narcissus tea". Drinking good wine, tasting good tea, and the collision of "intangible cultural heritage" will definitely be a unique experience. Xiamen citizens are welcome to visit Zhangping.

In addition to drinking Langjiu and tasting good tea, Zhangping's peasant paintings are also a major attraction. They are an important local business card for Zhangping and even western Fujian's external exchanges, and are worth a look for tourists. In 2019, Zhangping peasant paintings were included in the Fujian Provincial Intangible Cultural Heritage List. At the same time, what is worth seeing in Zhangping is the "secret realm" that spans thousands of years - Qihe Cave. According to research by archaeologists, there were traces of human activities on this land about 10,000 years ago.

Background: Mid-Autumn Cake Betting has been passed down spontaneously for three hundred years

It is reported that the custom of "Mid-Autumn Cake Betting" originated from Xiamen, Fujian. According to legend, the Mid-Autumn Festival cake betting was invented by the national hero Zheng Chenggong when he was stationed in Xiamen to relieve the soldiers' Mid-Autumn Festival lovesickness and encourage morale. Later, it became popular in Longhai in Zhangzhou, Anhai in Quanzhou and Kinmen County. There were relevant records in "Taiwan Prefecture Chronicles" during the Kangxi and Qianlong periods of the Qing Dynasty. Since then, it has been passed down from generation to generation and has become a unique Mid-Autumn Festival traditional activity in Xiamen.

Mid-Autumn Cake Betting has been spontaneously passed down among the people for more than 300 years.During the Mid-Autumn Festival, families or groups in southern Fujian and Taiwan will spontaneously hold Mid-Autumn cake betting activities. There is even a saying of "small Spring Festival, big Mid-Autumn Festival". At that time, participants in the cake betting took turns throwing six dice to win the six rankings of No. 1, No. 2, No. 1, Jinshi, Juren, and Scholar, and they received mooncakes of different sizes according to the ranking.

Because the game rules of pie betting are simple and fair, full of competitive suspense, and full of life interest, and the "number one winner" also implies good luck, it has always been loved by the general public. In 2008, the Mid-Autumn Festival (Mid-Autumn Cake Betting) declared by Xiamen City, Fujian Province was included in the second batch of national intangible cultural heritage list with the approval of the State Council.

As the only citizen daily newspaper in mainland China that features Taiwan propaganda, the Straits Herald is affiliated to Fujian Daily (Newspaper Group) and has an all-media matrix including newspapers, websites, terminals, microblogs, and magazines, and has great influence. , strong credibility. At the same time, it has 19 years of experience in organizing pie betting events, attracting hundreds of thousands of people to participate enthusiastically every year, effectively promoting the promotion and inheritance of pie betting culture. The cake betting competition organized by the Straits Herald has also been listed by the Taiwan Affairs Office of the State Council and the Foreign Propaganda Office of Fujian Province as one of the key non-governmental foreign exchange projects with Taiwan.

Joining hands: "Intangible cultural heritage" joins hands to add support to a better life

There is a fate that must be said behind the two "intangible cultural heritage" joining hands. In 2008, the year when the Mid-Autumn Cake Betting was selected as a national "intangible cultural heritage", the "Cross-Strait Mid-Autumn Cake Betting Champion Competition" hosted by the Strait Herald was listed as a "key foreign non-governmental exchange project in Fujian Province". In the same year, "Traditional Distilled Liquor Brewing Techniques and Gulinlang Liquor Traditional Brewing Techniques" were also selected into the national intangible cultural heritage list.

"Chinese Lang·Fujian Cake-Boping Cultural Festival" is a two-way event between two "intangible cultural heritage". "Chinese Lang" resonates with traditional culture and folk customs, and they join forces to promote the folk customs event in southern Fujian to the land of Fujian and Fujian, and further Enrich people's festival cultural life, let everyone enjoy the feast of fine wine, seasonal and traditional festivals through the custom of Mid-Autumn Festival, harmonize feelings, reunite and be harmonious.

Langjiu is the leading brand in China’s liquor industry. This joint hosting of the Bibing Cultural Festival is a vivid practice of the company's "getting closer to consumers" and a concrete reflection of Langjiu's initiative to fulfill corporate social responsibilities and give back to consumers.

It is reported that the ultimate prize of this event-a million-dollar Mercedes-Benz luxury car is provided by Langjiu. Langjiu continues to adhere to the original intention of "making the best wine and respecting customers", and is committed to serving consumers' better lives with the ultimate "quality, brand and taste". This time, we join hands with Fujian people's favorite folk activities, deeply integrate them with the characteristic folk culture, and integrate them into the life texture of the Fujian region, so that more consumers can experience this joy with good luck and become a boost for consumers to live a better life. who.

Extended reading: Mid-Autumn Festival Pie Lottery Mobilization! Millions of grand prizes are waiting for you in

Fujian, and you will be blessed during the Mid-Autumn Festival. As of the afternoon of August 30, nearly 18,000 people had signed up to participate in the cake betting competition of the China Lang·Fujian Cake Betting Cultural Festival. From August 6th to September 14th, residents in nine districts and cities across the province will be eligible to win cake betting (tickets) by purchasing Langjiu. The more they buy, the more gifts they will get, and they can win the million-dollar luxury car prize. For details on how to participate, please contact your local Langjiu dealer.

It is reported that the top pick in the preliminary round will get a semi-final ticket to participate in the semi-finals; the top pick in the semi-finals will get a final ticket to participate in the finals and finals. The top picks in the finals will compete on-site for the million-dollar Mercedes-Benz S400 grand prize. .

After obtaining the entry ticket, scan the QR code above to make an appointment for the offline pie betting session. Scan the code to view the contact information of the local Langjiu dealer. In addition, on September 11th, the preliminary and semi-finals of the Longyan (Silla District) station of the China Lang Fujian Pancake Culture Festival will be waiting for you to challenge in downtown Longyan.

Brand style: Centenary Langjiu has been around for centuries, and millennia of craftsmanship has been passed down from generation to generation

Sichuan Langjiu Co., Ltd. is a large modern enterprise whose main business is the production and operation of the "Lang" brand series of famous Chinese liquors. It currently has 21,000 employees. There are more than 20 wholly-owned and holding subsidiaries.

The century-old Langjiu has been passed down from generation to generation. Langjiu, which has entered a new stage of historical development with annual sales of 20 billion yuan, is firmly following a development path with unique Langjiu characteristics along the development strategy of quality, brand and taste.

Currently, under the leadership of Chairman Wang Junlin, Langjiu is upright, respects nature, advocates science, and makes good wine, with the aim of "making the best wine", "customer-oriented", "value creation" and "everyone's Langjiu". Guided by the five major consciousnesses of "serving a better life", we unite and work hard to promote the development of Langjiu with three major goals:

, to have an important position in the liquor industry;

, and Moutai on the right bank of the Chishui River, each with its own characteristics, to jointly develop high-end sauce wine; The strong sauce and flavor liquor has become the leader in both flavors;

and Langjiu Manor have become world-class wineries and a destination for liquor lovers.

is high-end in soybean flavor, leading in both flavors, and double-flavored. In May 2024, guided by the general program of "Centennial Langjiu", the seven strategic products of "Flying Chinese Lang" were officially established. The seven strategic products of "Centennial Langjiu" Determined to serve consumers' better lives.