The Vietnamese version of Dragon TV's "Our Song" premiered on the evening of August 25th on the most influential VTV3 channel (variety show channel) of Vietnam National Television. This is the second international version of the program launched overseas after being launched on S

Dragon TV’s “Our Song” Vietnamese version premiered on the evening of August 25th on the most influential vtv3 channel (variety show channel) of Vietnam’s national television. This is the second international version of the program launched overseas after being launched on Spanish national television. According to TV ratings data from market research company Kantar Media, the first episode of the program ranked first in ratings that week, knocking the channel's popular reality show that was airing on Saturday from the weekly championship. At the same time, the on-demand version of the show on YouTube also received 1.1 million views in two days.

"Our Song" is a cross-generational music competition program independently developed by Dragon TV, with the core concepts of "intergenerational inheritance" and "cooperative innovation" of musicians. Since its launch in October 2019, "Our Song" has been broadcast for six seasons, and its ratings have firmly ranked among the top provincial satellite TV programs in the same period. With its innovative concepts and break-the-loop model, the program has not only gained a loyal audience, but its original model has also been favored by well-known overseas production companies. In order to promote the export of culture overseas, Dragon TV's program creative team and the Internet program center iformats team immediately joined forces to carry out overseas sales and implementation of program models, and produced a "Model Booklet" that includes program concepts, program procedures, service, sound, photoelectricity, market performance, etc. ".

Program Poster

In 2020, "Our Song" appeared at the program trading market held in Cannes, France through online exhibitions, and reached preliminary cooperation intentions with counterparts in France, Germany, Spain, the United States, Italy, Portugal and other countries. At the end of September 2022, the first season of the Spanish version of "Our Song" was launched on Spanish National Television. Due to the excellent ratings performance, the channel quickly purchased the second season license and produced and broadcast it in August last year.

The broadcast of two seasons of the Spanish version of "Our Song" has become a stepping stone for the "Our Song" program model to enter the Southeast Asian market. This year, the iformats team signed a licensing contract for the Vietnamese version with a Vietnamese production company and began recording at the end of June. It is reported that Dong Tay Promotion, the most influential TV program production company in Vietnam, is responsible for the production of the Vietnamese version of "Our Song". The company has produced Vietnamese versions of variety shows such as "Running Brothers" and "Two Days and One Night". In June this year, the production team reproduced the production of the Chinese version of "Our Song" within its capabilities, and the audience responded enthusiastically. It is worth mentioning that Diva Thanh Lam, one of Vietnam's "Four Great Singing Queens", and Thu Minh, another renowned female singer, competed on the same stage as contestants this time, further improving their performance. raised the audience’s expectations for the program.

Vietnam's "Labour News" reported that the variety show "Our Song"

Chinese culture has a great influence on Vietnamese young audiences. Many Chinese TV series and Chinese stars are very popular in Vietnam. Dragon TV's "Our Song" has also attracted a group of young Vietnamese viewers since its broadcast. Some viewers even added Vietnamese subtitles to the program. After the Vietnamese version of "Our Song" was broadcast, Vietnam's official media "Labor Daily" wrote: "The collaboration of 8 senior singers with 8 new generation singers who have just established a foothold in the music industry has brought wonderful performances to the audience. Performance is something that audiences rarely have the opportunity to see. "

Sun Kan, deputy director of Dragon TV's Internet Program Center and head of the iformats project, said that the iformats team has been focusing on "wisdom in china" since 2018. Focus on China" and other series of themed international activities continue to promote Chinese original program models with international export value to major overseas film and television trading markets. "There are certain difficulties and challenges in cultural dissemination across national borders, especially for 'Chinese-style variety shows.' The launch of "Our Song" in Vietnam is to promote Chinese culture going global and explore the export of high-quality original program models overseas. promotion results.”