Jimu News reporter Zhang Cong On the evening of September 21, the 34th TV Drama "Feitian Awards" and the 28th TV Arts "Starlight Awards" award ceremonies were held in Xiamen. In the end, Zhao Liying won the recognition of "Outstanding Actress" for "The Wind Blowing Pinellia", and

Jimu News reporter Zhang Cong

html On the evening of September 21st, the 34th TV Drama "Feitian Award" and the 28th TV Literature and Art "Starlight Award" awards ceremony were held in Xiamen. In the end, Zhao Liying won the recognition of "Outstanding Actress" for "The Wind Blowing Pinellia", Lei Jiayin won the "Outstanding Actor" award again for her role as Zhou Bingkun in "The World" after the Magnolia Award and the Golden Eagle Award. . At the same time, the most important award of the "Feitian Award" for "Outstanding TV Series" was also won by "Human World", and director Li Lu also won the Outstanding Director Award for "Human World".

It is worth mentioning that this is also the highest honor that "In the World" has won again for a domestic TV series after winning the "Outstanding TV Series" at the 31st Golden Eagle Awards and the "Best Chinese TV Series" at the 28th Magnolia Awards. "The World", co-produced by Xinli Media and China Literature Film and Television, a subsidiary of Yuewen Group, has become one of the few works to win the three domestic TV drama awards in recent years. At the same time, this is also the fourth time that Xinli Media, a subsidiary of China Literature Group, has won three awards for its TV drama creations after "Cliff", "White Deer Plain" and "Parents' Love".

"The World" is produced by CCTV, the Propaganda Department of the Jiangsu Provincial Committee of the Communist Party of China, the Propaganda Department of the Jilin Provincial Committee of the Communist Party of China, China TV Drama Production Center, Tencent Pictures, iQiyi, Xinli TV Culture, Hongdao Pictures, Yuewen Film and Television, Yi Produced by Wei Wenhua and others, it is adapted from the novel of the same name by Liang Xiaosheng, who won the 10th Mao Dun Literary Award. It is set in a civilian community in a northern city called "Guangzi Film" and tells the story of three brothers and sisters of the Zhou family, including Zhou Bingyi, Zhou Rong and Zhou Bingkun. The ups and downs experienced by several common people in the past fifty years.

In the 50-year epic of people's lives, "The World" depicts the half century of China's transition from suffering to change, showing the people's lives that are bumpy in the waves of history. The infinite friendship between people flowing through it deeply moved and moved me. It warms the hearts of the audience and can be called a visual and spiritual epic of contemporary China.

Since its launch on January 28, 2022, "In the World" has been loved by audiences of all ages and has become a veritable national IP. The first round of broadcast alone attracted more than 371 million viewers, setting a new high for CCTV's prime time series in the past eight years.

"Show morality and responsibility in the fireworks of the world, and express feelings and aspirations in the joys and sorrows." This was the original intention of the original author Liang Xiaosheng when he first wrote "The World", and it also impressed the producers such as China Literature and Xinli Media to decide to publish it. Film and television reasons. In the end, it took nearly 4 years, and with the efforts of the production and creative teams, this era IP with public emotions and collective resonance was created. Screenwriter Wang Hailu once said that the adaptation of "The World" is her "most difficult creation since she started working in the industry" because it is extremely difficult to adapt such a huge work into a script - the novel is very literary, and the script needs more It is multi-storytelling and dramatic, and all psychological activities and descriptions must be externalized through images. According to director Li Lu, the realistic subject matter is "painting people". It is difficult to paint people because the audience can easily find the prototypes of all the characters in "Human World" in their own homes.

After its first broadcast, "In the World" has continued to attract viewers to watch it again, and has also been recognized by mainstream awards.

Prior to this, "In the World" has successively won the "Recommended Work of the Year" at the 2023 China Film and Television Night, the "Hot All Media Drama" honor at the 2023 TV Drama Quality Ceremony, the "Annual Drama" honor at the first cmg Chinese TV Drama Annual Ceremony, the Central Television The Propaganda Department’s 16th “Five One Project” TV Outstanding Work Award for Spiritual Civilization Construction. In the 31st China TV Golden Eagle Awards, "Human World" won the "Outstanding TV Series" award; in the 28th Magnolia Awards, "Human World" won the honor of "Best Chinese TV Series"; the play was also selected The Propaganda Department of the Central Committee of the Communist Party of China and the State Administration of Radio, Film and Television have rebroadcasted the excellent TV series "Praise for the New Era and the New Journey".

It is reported that Xinli Media, a subsidiary of China Literature Group, has been taking literary IP adaptation as an important position in the development of film and television projects since its establishment 17 years ago. It has also left behind classic works such as "Parental Love" and "White Deer Plain" in the film and television adaptation of serious literary IP. The real-life urban drama series "My First Half of My Life", "The Golden Years" and "The Story of Rose" adapted from Yi Shu's works have also been recognized by the market and audiences. In the subsequent reserve and development of works, Xinli Media will continue to pay attention to the above-mentioned themes. Jimu News reporter learned that the works currently in preparation include "The Dust Has Settled" for the 5th Mao Dun Literature Award, "Zhang Juzheng" for the 6th Mao Dun Literature Award, and "Thousands of Miles" for the 11th Mao Dun Literature Award. "Country and Mountains Picture". " Single Woman " adapted from writer Yi Shu has also entered the filming and creation stage.

(Pictures provided by Xinli Media)

(Source: Jimu News)

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