The Vietnamese version of Dragon TV's "Our Song" premiered on the most influential vtv3 channel (variety show channel) of Vietnam National Television on the evening of August 25. According to TV ratings data from market research company Kantar Media, "Our Song·Vietnam" "The first episode ranked first in the ratings of vtv3 that week, knocking the channel's popular reality show that was airing on Saturday from the weekly championship. The on-demand version on YouTube also received 1.1 million views in two days. This is the second international version of "Our Song" to enter the international model trading market after landing on Spanish National Television.
"Our Song" is a cross-generational music competition program independently developed by Dragon TV. It takes "intergenerational inheritance" and "cooperative innovation" of musicians as its core values. On this constantly exciting stage, many phenomenal song performances were born, reshaping the value of golden songs in the Chinese music scene. Since its launch in October 2019, "Our Song" has been broadcast for six seasons. The suspense of hidden singing, the hot spot of paired chorus, and the continuous innovation attempts have made the program continue to attract attention, and the ratings are firmly at the forefront of provincial satellite TV programs during the same period.
The program creative team of Dragon TV and the iformats team of the Internet program center immediately joined forces to actively carry out overseas sales and implementation of program models, and produced a "Model Book" that included program concepts, program procedures, service, sound, light, and electricity, market performance, etc.
In 2020, "Our Song" appeared at the program trading market held in Cannes, France, through online exhibitions. It won the favor of peers in France, Germany, Spain, the United States, Italy, Portugal and other countries, and reached a preliminary cooperation intention. At the end of September 2022, the first season of the Spanish version of "Our Song" was launched on the Spanish National Television's la 1 channel. Due to the excellent ratings performance, la 1 channel quickly purchased the license for the second season and launched it in August 2023. Monthly production and broadcast.
The excellent performance of the two seasons of the Spanish version of "Our Song" has become a stepping stone for this model to enter the Southeast Asian market. This year, the iformats team signed a licensing contract for the Vietnamese version with a Vietnamese production company and began recording at the end of June.
is responsible for the production of the Vietnamese version of "Our Song" by Dong Tay Promotion, Vietnam's most influential TV program production company. The company has produced famous models of Vietnam such as "Vietnamese Idol", "Running Brothers" and "Two Days and One Night". version. In June this year, the production team completely reproduced the production of the Chinese version of "Our Song" within its capabilities, and the audience responded enthusiastically. In the program, Diva Thanh Lam, one of Vietnam's "Four Great Singing Queens", and Thu Minh, another renowned female singer, participated in the program as contestants and competed on the same stage, which further improved their skills. The audience’s expectations for the program.
After the program was aired, Vietnam's official media "Labour News" wrote an article with the title "A competitive program encountered a heavyweight opponent and lost the first place in the ratings". It said that 8 senior singers led 8 people who had just established a foothold in the music industry. The new generation of singers collaborated to give the audience a wonderful performance that the audience rarely has the opportunity to see.
Chinese culture has a great influence on young Vietnamese audiences. Many Chinese TV series and Chinese stars are very popular in Vietnam. Dragon TV's "Our Song" has been paying attention to young Vietnamese people since it was broadcast in 2019. Some enthusiastic viewers even added Vietnamese subtitles to "Our Song" for viewers to enjoy on YouTube. The program model of "Our Song" was launched in Vietnam this time, and it can be said that it came naturally. It ranked first in the week after the first broadcast.
Sun Kan, deputy director of the Internet Program Center and leader of the iformats project, said that since 2018, the iformats team has been conducting a series of international activities with themes such as "wisdom in china (Chinese wisdom)" and "focus on china (focus on China)". Continuously promote Chinese original program models with international export value to major overseas film and television trading markets. There are certain difficulties and challenges in cultural communication across national borders, especially for "Chinese-style variety shows". The launch of "Our Song" in Vietnam is the result of responding to the country's "Chinese Culture Going Global" strategy and exploring the promotion of high-quality original program models overseas.
Text/Beijing Youth Daily reporter Wang Lei
editor/Cui Wei
