Recently, sources revealed that the independent app Douyin Mall’s growth target for the second half of the year is to have the number of daily active users (DAU) exceed 6.8 million. According to relevant data previously released by QuestMobile, as of June 2024, an average of 1.49

Recently, a source revealed that the growth target of the independent app Douyin Mall in the second half of the year is to have the number of daily active users (dau) exceed 6.8 million. According to relevant data previously released by questmobile, as of June 2024, an average of 1.49 million people open this app every day.

In March this year, Douyin launched the Douyin Mall app and listed it on multiple mainstream Android app stores. This is also the first time it has launched a comprehensive independent e-commerce platform outside of the Douyin app. Later this month, the iOS version of the Douyin Mall app was also launched on the Apple App Store.

It is understood that the homepage of the Douyin Mall app is the shopping page. It is similar to Douyin in terms of interface design and shopping process. It also provides functions such as product browsing, searching, purchasing goods or services, logistics inquiries, posting reviews, and sharing products. . At the same time, the Douyin Mall app supports users to log in using Douyin accounts, and can synchronize order records, messages, personal information, etc. with one click. However, compared with the latter, it does not support users to publish short videos or live broadcast content.

According to the "Douyin Mall 618 Good Things Festival" Consumption Data Report released earlier by Douyin, during this year's 618 period, the overall number of goods sold on the Douyin e-commerce platform from May 24 to June 18 was higher than the same period last year. An increase of 50%, the number of mobile sales merchants increased by 35% compared with the same period last year, and the turnover of more than 25,000 products exceeded one million. Among them, in the shelf scene, the transaction volume of Douyin Mall increased by 85% year-on-year, the order volume increased by 94% year-on-year, and the number of moving products increased by 93% year-on-year.

In addition, it is reported that Wei Wenwen, head of Douyin’s e-commerce business, said at the all-staff meeting held in the middle of this year that increasing shelf sales is still one of the team’s key goals in the second half of the year.

In fact, Douyin has tried to establish an independent e-commerce platform before. For example, in December 2021, the independent trendy e-commerce app Douyin Box was launched, focusing on the young people market. The content mainly focuses on fashion elements such as outfits, trendy shoes, bags, beauty, and street photography.

A person familiar with the matter revealed at the time, “ Douyin internally wanted to build a platform that integrates planting and weeding similar to Little Red Book and Dewu.” However, because the main website of Douyin still needs to rely on Taobao to replenish its supply, Douyin has to rely on Taobao to replenish its supply. Naturally, it is difficult to keep up with the product supply of sound boxes, and there is no data connection between merchants and fans between the two. Then in the second half of 2022, news came out that Douyin Box was about to suspend operations. At this time, its daily active users were only about 50,000.

[The pictures in this article are from the Internet]