lululemon brand ambassador Jia Ling appeared in the 2024 Summer Music Challenge National Finals. Picture provided by lululemon
When everyone is used to wearing headphones to complete exercises alone, lululemon always encourages you to embrace another possibility: to indulge in the summer heat and sweat together like your childhood friends, connect with each other, and feel The joy of movement. On the evening of August 24, the lululemon Summer Fun Challenge National Finals concluded in Beijing. The champions of the eight regional competitions across the country gathered in the capital to experience the fun of sports with more than a thousand sports experts. The arrival of brand ambassador Jia Ling ignited the enthusiasm at the scene. She used practical actions to tell everyone that no matter what profession you are engaged in, as long as you maintain good exercise condition at all times, you will definitely gain something.
Also in this summer, lululemon Sanlitun store moved to a new location. As the store with the longest history rooted in the Beijing community, the Sanlitun store adheres to the concept from the beginning of the brand's founding and integrates community activities into the retail experience, allowing guests to fully experience the "good physical, mental and social dimensions" advocated by lululemon.
Group sports are more conducive to improving happiness
"3, 2, 1, the summer has begun!" On August 24, the first day of the summer vacation, the temperature in Beijing had dropped in the evening, but in the 751 Park In the Locomotive Square, more than a thousand sports experts gathered on the Rehan Music Avenue. There were queues in every activity area, such as hurricane riding, summer Cuju, the forest that never fell, three bells in a row, Rehan three consecutive games, and Reli fist pumping. Long queue. Not only that, this is also the venue for the lululemon Summer Music Challenge Finals.
This summer, the Paris Olympic Games once again ignited the national enthusiasm for sports. However, just when everyone is used to completing training alone, lululemon always believes that connected sports can bring more happiness. Starting in 2021, lululemon will release a "Global Happiness Report" every year. Last year's report showed that people still feel anxious for a variety of reasons. The methods to improve happiness provided in the report are exactly what lululemon is currently practicing: exercise more with others, spend more time with loved ones, and express your emotions more.
has held the Summer Fun Challenge for 4 consecutive years, which just provides everyone with such an emotional outlet. From store/city challenges, regional finals to national finals, the Summer Fun Challenge is a community event that runs throughout the summer. Compared with more competitive events, the Summer Fun Challenge is more like a big sweaty party. More importantly, when the event is led by a commercial brand like lululemon, it also shows everyone how deeply the brand can influence and shape our lives.
Athletes were sweating and feeling the fun of sports in the competition events of letting medicine balls fly (above) and rope colors flying (below). Picture provided by lululemon
"Before our game, we were doing boxing exercises off the court. The fight was so exciting that I wanted to go up and fight." The fiery atmosphere off the court made Ma Dani from Shenyang Fengtian Summer Team couldn't help but also Want to join. In the national finals that night, Ma Dani and her teammates won the championship with their stable performance.
The six members of the Fengtian Summer Team are all engaged in the fitness industry, and they all came together because of their common interests. "We usually like to exercise. We have a deep understanding of the lululemon brand. We like their clothes and shoes very much. They are very comfortable to exercise." Last year, Ma Dani and her teammates unfortunately stopped in the semi-finals of the Summer Le Challenge. This year they won the championship. Very happy.
Due to being busy with work on weekdays, the team members don't have many opportunities to gather together, and they can barely maintain two or three trainings a week. Team member Jiang Fei said that in many cases it is just a matter of going through the process, but everyone is very happy as long as they are together. "It's boring to work out alone, but it's particularly fun to train together as a team." In Jiang Fei's view, this year's Summer Fun Challenge is more focused on teamwork and flexible responses. No matter how strong an individual's ability is, he will be very good in the competition. Difficult to express.
Jia Ling, wearing a "plant-based outfit", visited lululemon Beijing Sanlitun store.Pictures provided by lululemon
Jia Ling highly recommends, come and experience the passion of sports
When Ma Dani and her teammates were running hard on the court carrying 50 kilograms of kettlebells, the famous actor Jia Ling was on the sidelines cheering them on. As the lululemon brand ambassador and the initiator of the Summer Fun Challenge, Jia Ling’s arrival ignited the atmosphere at the scene. During the awards ceremony, Jia Ling gave high fives to every winner. She said that this event is very closely connected with the community and she hopes that everyone can actively participate. "It's so hot and sweaty, it's so exciting."
Whether in film and television works or in In life, Jia Ling has used practical actions to tell everyone that exercise can help people maintain a positive attitude. This is exactly the lifestyle that the lululemon brand wants to convey. "No matter what your occupation is, as long as you maintain good exercise condition at all times, you will definitely gain something." Jia Ling said.
Compared to exercising alone, Jia Ling prefers the Summer Fun Challenge, where she can get together with friends or strangers and work hard for the same goal. She said that such sports allow her to immerse herself in it, enjoy the fun of sports, and at the same time experience the cohesion of teamwork during sports.
During the Paris Olympics, Jia Ling was invited to watch the games and witnessed the glorious moments of Chinese athletes. "I feel a natural sense of pride when I go to Paris to watch the games." In Paris, the Chinese sports delegation received 40 gold medals. The gold medal set a new record for overseas participation in the Olympic Games.
Jia Ling awarded medals and championship trophy golden kettlebells to the champion team. Photo courtesy of lululemon
Jia Ling has successfully portrayed the image of a boxer in film and television works. This time she went to Paris to watch the Chinese boxing team’s match. At the Paris Olympics, the Chinese women's boxing team won 3 gold medals and 2 silver medals, achieving a breakthrough of zero Olympic gold medals and reshaping the world women's boxing landscape.
Jia Ling was quite shocked by her trip to Paris. She encouraged everyone to go and watch the game if they have the chance. "Whether it's the Olympics or other competitions, the feeling at the scene is completely different from watching it on TV." Being at the scene, Jia Ling quickly integrated into the rhythm of the game, which also stimulated her desire to exercise even more.
At the finals scene, Jia Ling, dressed in a "plant-based outfit", was natural, fresh and full of energy. When asked what exercises she recommends, Jia Ling strongly recommends tabata (fat-burning exercise), although this high-intensity interval training is no longer challenging for her. Jia Ling revealed that when she participated in the lululemon commercial shooting, there was a piece of background music that was a combination of symphony and tabata, which left a deep impression on her. "Listening to music and doing some tabata will help improve your cardiopulmonary capacity. It is a very good thing." "
social connection makes it easier to continue the brand concept
Before coming to the Summer Music Challenge finals, Jia Ling visited lululemon's new store in Sanlitun, "The Sanlitun store is too big, with three floors. You want to buy it. All sports equipment is available there, and I will go there often in the future.”
html On August 24, the Beijing Sanlitun store that had just been relocated to Taikoo Li South District opened grandly. This is lululemon’s largest store in North China. As the store with the longest history rooted in the Beijing community, the Sanlitun store has the potential to become a competent "community center". It provides a full range of products and special service experiences such as yoga, running, training, tennis, golf, hiking, etc., and continues to share the passion with guests. Live like Khan and grow together with community partners.As early as the establishment of the brand, lululemon has consciously integrated social activities into the retail experience. In many early stores, the display shelves could be removed and turned into yoga classrooms. In this way, the spirit of building communities through stores has always remained in the brand's practice. Compared with pure sales, lululemon stores attach great importance to shopping experience, community connection and friendly dialogue, and it is easier for everyone to feel the "" the brand advocates" during the shopping process. A good state of being light and at ease both physically and mentally.
lululemon store ambassador leads customers to practice tabata (fat-burning exercises) together.Picture courtesy of lululemon
At the same time, the Sanlitun store is also the first store in Beijing to provide the special service of "good status customization". Customers can choose a favorite pattern and have their name and a slogan that encourages exercise printed on a water bottle or yoga mat for free. . On the day of the visit on August 24, Jia Ling customized an exclusive water cup. The slogan she chose was "come at your own pace." Of course, in addition to this slogan customized by Jia Ling, customers can also choose according to their mood: "Stretch, not just the body", "Kow out worries", "Synchronize the body and mind", "See nature, see yourself" and "Catch a good mood" and other slogan themes.
’s newly upgraded Sanlitun store is a large store along the street with three floors of space. The design concept starts from the brand’s sports DNA (gene). The overlapping streamlined grilles on the glass exterior wall create a light and shadow effect that changes with the change of viewing angle, which is full of power and rhythm. The store continues the brand's consistent warm white and log colors as the main colors, with terrazzo and oak elements. On the third floor, skylight lighting devices are innovatively introduced to create a fresh and natural space.
From a showroom to the largest store in North China, from a small community to an event with thousands of people, Beijing is one of lululemon's most important communities in China. Starting from the Taimiao Yoga Ceremony in 2016, to the outdoor dance party in Osen Park in 2017, to the celebration of lululemon's tenth anniversary by thousands of people in Shougang Park in 2023, lululemon has released energy through the community and written a unique brand for Beijing with countless sports enthusiasts. Rehan story.
Beijing News Chief Reporter Sun Haiguang
Editor Wang Chunqiu
Proofreader Zhao Lin
