This article comes from the WeChat public account: Mirror Entertainment, author: Li Zijiu, and the header image comes from: Midjourney. Since this year, hot searches about concerts have been coming one after another. From Mayday’s ten shows in a row, Andy Lau’s sold out tickets,

This article comes from the WeChat public account: , author: Li Zijiu, and the header image comes from: midjourney

Since this year, hot searches about concerts have been coming one after another.

From Mayday’s ten shows in a row, Andy Lau’s sold-out tickets were hard to come by, Phoenix Legend’s “military training style” concert broke out of the industry, and recently Jam Hsiao burst into tears when fans proposed marriage, and Joker Xue’s tour came to an end… the liveliness of the concert market can be seen clearly. Especially in the summer, the density of concerts has further increased, and the music performance market has continued to be active. Data from

Lighthouse Professional Edition shows that as of August 22, the box office generated by music performances in 2024 has reached 11.954 billion yuan, while in 2023, the box office generated by music performances throughout the year will be 10.787 billion yuan. Among this, concerts, as the main box office in the music performance market, naturally contribute a lot.

According to data from the "China Concert Report for the First Half of 2024" released by the Daulue Music Industry Research Institute, in the first half of 2024 alone, a total of 1,182 concerts were held across the country, including 874 concerts with 3,000 seats or more, and In the same period in 2023, the number of concerts with 3,000 seats or more was only 203, more than three times the same period last year.

In addition, according to data provided by Beacon Professional Edition, in May this year, the box office of domestic music performances increased significantly. Entering the summer, the music performance market is still continuing the trend of high density and high output. The box office of music performances in June and July Both reached more than 2 billion, and since August, the music performance market has produced a box office of 1.9 billion, which is expected to set a new single-month box office high.

In the prosperous scene where concerts continue to be popular and major venues are opening concerts one after another, the busiest ones are the organizers behind them. As the box office continues to rise, the organizers have also ushered in the "full bucket" moment.

Hong Kong and Taiwan artists started singing in the Mainland, and Chinese cultural and performing arts took most of the share.

Among the artists who held concerts, Hong Kong and Taiwan singers accounted for a large proportion, including many super stars like Andy Lau, Jacky Cheung, Mayday, and JJ Lin. The top singers, and behind their concerts, most of them cannot avoid the presence of Chinese cultural and performing arts.

Chinese Culture and Entertainment is a large-scale performing arts company focusing on the music performance market. Its founder, Li Ruigang, is also the chairman of Chinese Culture Group. With the influence of Chinese Culture, Chinese Culture and Entertainment has abundant resources in hosting large-scale concerts.

Since this year, Jacky Cheung’s 60+ Tour Concert, Mayday’s “Back to That Day” 25th Anniversary Tour Concert, Deng Ziqi’s “i am gloria” world tour concert, etc. are all hosted by Chinese Cultural Entertainment. Among them, based on average ticket prices, the cumulative box office output of Mayday's 10 concerts at the Bird's Nest alone is expected to reach more than 300 million. The total box office of the music performance market that month reached a peak of 2.6 billion. Mayday's contribution is not small. . Similarly, Jacky Cheung is also opening multiple concerts in multiple locations this year. The box office generated by his nearly 30 concerts is expected to be between RMB 800 million and RMB 1 billion.

What you need to understand is that generally, the organizer has the ticketing rights for the concert. In addition to paying artist appearance fees, venue rental, stage construction, ticketing platform cooperation and other costs, the box office revenue belongs to the organizer. However, in recent years, as the activity of the concert market has increased, most of the concerts of leading artists like this have made steady profits. According to the "Analysis of Market Trends and Characteristics of Large-scale Commercial Performances in 2023", in 2023, the proportion of large-scale concerts with a single box office exceeding 10 million will account for 39%.

Therefore, most artists or brokerage companies will participate in box office sharing in the form of producers, co-sponsors, etc. For example, Mayday's management company believes in music and is also one of the organizers of its concerts. With the interests of artists, brokerage companies, and organizers converging, holding multiple concerts in a row will help dilute costs and expand the sales space for sponsorships and peripheral products. This year, many artists have had multiple concerts held at the same site. , the root cause is also to maximize profits.

In this process, leading artists mostly adopt the tour concert model. Whether they can cover enough sites across the country will test the strength of the organizer.This is why Chinese Culture and Performing Arts can host concerts by many Hong Kong and Taiwan artists.

As early as 2018, when it was established, Chinese Culture and Performing Arts had assembled 21 companies from many provinces and cities across the country that could undertake large-scale concerts. Through the company's data, Hunan Daokang Cultural Communication Co., Ltd., the organizer of Deng Ziqi's Changsha Station, Responsible companies, Wu Ai Straw (Xiamen) Cultural Development Co., Ltd., the organizer of the Xiamen station of artists such as Lin JJ and Ren Xianqi, Beijing Huale Feifan Cultural Communication Co., Ltd., the organizer of the Mayday Beijing station, etc., after equity penetration, their controlling parties are all Chinese cultural and performing arts. As of now, Chinese Culture and Performing Arts has nearly 40 holding companies across the country.

It can be seen that it is not an easy task to undertake a national tour for leading artists. In addition to cooperating with companies such as Chinese Culture and Entertainment, some Hong Kong and Taiwan artists enter the mainland market to hold concerts. They will also choose to be authorized or led by artists and brokerage companies, and cooperate with local organizers to complete the concerts.

For example, Andy Lau’s 2024 mainland China tour concert will have different organizers at each stop in addition to the organizer Rocket City. Shanghai Xixin Culture, Chongqing Performing Arts Co., Ltd., etc. all undertake concerts at different sites. Sponsor. A model like

is also a way to promote the rapid implementation of large-scale concerts, but the disadvantage is that it is difficult for the general organizer to coordinate the hosting of various places. Previously, when Jay Chou's Carnival Concert was held in Fuzhou, the local organizer of Fuzhou, Fujian Zhongshi Communication Co., Ltd., was accused of being "ugly" for charging a 30% refund fee. This also reflects from one side that compared with multiple income channels such as box office, sponsorship, and peripheral products, the income of the organizers of is more linked to the box office of a single concert they host, and the income space is relatively limited.

In-depth binding, artists’ fate, and more diverse ways to implement concerts by mainland singers

In contrast, mainland singers holding concerts have similarities and differences with Hong Kong and Taiwan artists. The similarity of is that the organizer also controls the ticketing rights and the revenue method is basically the same. The difference is that many mainland artists have close relationships with the organizers.

Not long ago, Xue Zhiqian's "Extraterrestrial Objects" Tour Concert (2021~2024) concluded in Suzhou. The concert went through 61 cities, a total of 140 performances, and the number of viewers reached 4.9 million, which is 20 million per single show. The box office scale is estimated to be ~25 million, and the box office output is expected to be between 2.8 billion and 3.5 billion. Among them, only 49 shows will be held in 2024, and the corresponding box office is expected to be around 1 billion to 1.3 billion.

It is worth noting that Chao Shi Music, the organizer of Joker Xue's "Extraterrestrial" tour concert, has a close relationship with Joker Xue. Judging from Qichacha’s information, Chao Shi Music’s corporate group covers 6 companies. Among them, Beijing Chao Shi Music Technology Co., Ltd. is a core member, and the actual controller of the company, Liu Pingqi, is a famous music producer. , and Xue Zhiqian have also been partners for many years. The two have collaborated on many hit songs such as "Actor" and "I Seem I Saw You Somewhere". In addition, the company's second largest shareholder, Xue Liangyuan, is Joker Xue's father, with a shareholding ratio of 33%.

Beijing Chao Shi Music Technology Co., Ltd. shareholder information

From this point of view, Xue Zhiqian's "Extraterrestrial Things" tour concert can be said to be directly controlled by the company behind him. This advantage is also obvious. The income generated by the concert can be attributed to your own pocket to a greater extent. At the same time, by reducing the participation of third-party organizers, you can also regain the ticketing rights to a large extent and reduce the "black box" in ticket sales. operation" possibility.

also has a lot of cooperation with the circle of acquaintances. After Taihe Music was integrated and reorganized, based on the performance experience of the Wheatfield Music Festival, it also began to gradually undertake some large-scale concerts. Since this year, in addition to hosting some of Cyndi Wang’s concerts, its artist Xu Song’s 2024 “Breathing Wild” tour concert has also been hosted by Taihe Music.

Behind Phoenix Legend's "Auspicious Ruyi" 2024 Tour Concert, its organizer, Luopan Culture founder Xue Liping (late) , and Phoenix Legend's lead singer Linghua's husband Xu Mingchao are also partners. Both of them are He is the founder of Jichuang Gravity. Up to now, including the officially announced concerts, Phoenix Legend will have about 16 concerts this year. Based on a box office estimate of 20 million per show, the box office is expected to be more than 300 million.

Not only that, Luopan Culture has gradually gained a foothold by managing many of Wang Feng’s concerts. In addition to Phoenix Legend, Zhang Jie’s 1982 live concert tour, Wang Sulong’s 2024 "One Hundred Thousand Volts" tour concert, etc. are also managed by Luopan Culture host.

In addition, platforms like Damai, which serve as the total ticket agent for many concerts, are also further expanding their business lines. Since this year, in addition to the upcoming Aranya Xiami Music Festival, Xiami Music Entertainment and mailive, as producers, organizers or co-organizers, have appeared at Karen Mok concerts, Zhao Lei concerts, Liu Yu concerts, Behind many projects such as Land Rover Concert and Hatsune Miku Concert.

At the same time, many artists will cooperate with organizers in the name of studios, such as Zhou Shen Studio, Lu Han Studio, Hua Chenyu Studio, etc., all participating in their respective concerts as producers or organizers. . Previously, Beijing Times Cube Culture, as the organizer of Zhou Shen’s concert, revealed that Zhou Shen’s 9.29hz tour concert in Chengdu had an audience of 34,471 people and a box office revenue of about 29.8 million. Based on this calculation, Zhou Shen will start in 2024/ A total of 13 concerts are scheduled, with an estimated box office of around 400 million.

Overall, in the concert market, especially the more profitable top artist concert market, the game between artists, brokerage companies, and organizers continues. At present, the music performance market is gaining momentum, and the capital bureau behind it is also brewing a new craze.

This article comes from the WeChat public account: , author: Li Zijiu, and the header image comes from: midjourney

Since this year, hot searches about concerts have been coming one after another.

From Mayday’s ten shows in a row, Andy Lau’s sold-out tickets were hard to come by, Phoenix Legend’s “military training style” concert broke out of the industry, and recently Jam Hsiao burst into tears when fans proposed marriage, and Joker Xue’s tour came to an end… the liveliness of the concert market can be seen clearly. Especially in the summer, the density of concerts has further increased, and the music performance market has continued to be active. Data from

Lighthouse Professional Edition shows that as of August 22, the box office generated by music performances in 2024 has reached 11.954 billion yuan, while in 2023, the box office generated by music performances throughout the year will be 10.787 billion yuan. Among this, concerts, as the main box office in the music performance market, naturally contribute a lot.

According to data from the "China Concert Report for the First Half of 2024" released by the Daulue Music Industry Research Institute, in the first half of 2024 alone, a total of 1,182 concerts were held across the country, including 874 concerts with 3,000 seats or more, and In the same period in 2023, the number of concerts with 3,000 seats or more was only 203, more than three times the same period last year.

In addition, according to data provided by Beacon Professional Edition, in May this year, the box office of domestic music performances increased significantly. Entering the summer, the music performance market is still continuing the trend of high density and high output. The box office of music performances in June and July Both reached more than 2 billion, and since August, the music performance market has produced a box office of 1.9 billion, which is expected to set a new single-month box office high.

In the prosperous scene where concerts continue to be popular and major venues are opening concerts one after another, the busiest ones are the organizers behind them. As the box office continues to rise, the organizers have also ushered in the "full bucket" moment.

Hong Kong and Taiwan artists started singing in the Mainland, and Chinese cultural and performing arts took most of the share.

Among the artists who held concerts, Hong Kong and Taiwan singers accounted for a large proportion, including many super stars like Andy Lau, Jacky Cheung, Mayday, and JJ Lin. The top singers, and behind their concerts, most of them cannot avoid the presence of Chinese cultural and performing arts.

Chinese Culture and Entertainment is a large-scale performing arts company focusing on the music performance market. Its founder, Li Ruigang, is also the chairman of Chinese Culture Group. With the influence of Chinese Culture, Chinese Culture and Entertainment has abundant resources in hosting large-scale concerts.

Since this year, Jacky Cheung’s 60+ Tour Concert, Mayday’s “Back to That Day” 25th Anniversary Tour Concert, Deng Ziqi’s “i am gloria” world tour concert, etc. are all hosted by Chinese Cultural Entertainment. Among them, based on average ticket prices, the cumulative box office output of Mayday's 10 concerts at the Bird's Nest alone is expected to reach more than 300 million. The total box office of the music performance market that month reached a peak of 2.6 billion. Mayday's contribution is not small. . Similarly, Jacky Cheung is also opening multiple concerts in multiple locations this year. The box office generated by his nearly 30 concerts is expected to be between RMB 800 million and RMB 1 billion.

What you need to understand is that generally, the organizer has the ticketing rights for the concert. In addition to paying artist appearance fees, venue rental, stage construction, ticketing platform cooperation and other costs, the box office revenue belongs to the organizer. However, in recent years, as the activity of the concert market has increased, most of the concerts of leading artists like this have made steady profits. According to the "Analysis of Market Trends and Characteristics of Large-scale Commercial Performances in 2023", in 2023, the proportion of large-scale concerts with a single box office exceeding 10 million will account for 39%.

Therefore, most artists or brokerage companies will participate in box office sharing in the form of producers, co-sponsors, etc. For example, Mayday's management company believes in music and is also one of the organizers of its concerts. With the interests of artists, brokerage companies, and organizers converging, holding multiple concerts in a row will help dilute costs and expand the sales space for sponsorships and peripheral products. This year, many artists have had multiple concerts held at the same site. , the root cause is also to maximize profits.

In this process, leading artists mostly adopt the tour concert model. Whether they can cover enough sites across the country will test the strength of the organizer.This is why Chinese Culture and Performing Arts can host concerts by many Hong Kong and Taiwan artists.

As early as 2018, when it was established, Chinese Culture and Performing Arts had assembled 21 companies from many provinces and cities across the country that could undertake large-scale concerts. Through the company's data, Hunan Daokang Cultural Communication Co., Ltd., the organizer of Deng Ziqi's Changsha Station, Responsible companies, Wu Ai Straw (Xiamen) Cultural Development Co., Ltd., the organizer of the Xiamen station of artists such as Lin JJ and Ren Xianqi, Beijing Huale Feifan Cultural Communication Co., Ltd., the organizer of the Mayday Beijing station, etc., after equity penetration, their controlling parties are all Chinese cultural and performing arts. As of now, Chinese Culture and Performing Arts has nearly 40 holding companies across the country.

It can be seen that it is not an easy task to undertake a national tour for leading artists. In addition to cooperating with companies such as Chinese Culture and Entertainment, some Hong Kong and Taiwan artists enter the mainland market to hold concerts. They will also choose to be authorized or led by artists and brokerage companies, and cooperate with local organizers to complete the concerts.

For example, Andy Lau’s 2024 mainland China tour concert will have different organizers at each stop in addition to the organizer Rocket City. Shanghai Xixin Culture, Chongqing Performing Arts Co., Ltd., etc. all undertake concerts at different sites. Sponsor. A model like

is also a way to promote the rapid implementation of large-scale concerts, but the disadvantage is that it is difficult for the general organizer to coordinate the hosting of various places. Previously, when Jay Chou's Carnival Concert was held in Fuzhou, the local organizer of Fuzhou, Fujian Zhongshi Communication Co., Ltd., was accused of being "ugly" for charging a 30% refund fee. This also reflects from one side that compared with multiple income channels such as box office, sponsorship, and peripheral products, the income of the organizers of is more linked to the box office of a single concert they host, and the income space is relatively limited.

In-depth binding, artists’ fate, and more diverse ways to implement concerts by mainland singers

In contrast, mainland singers holding concerts have similarities and differences with Hong Kong and Taiwan artists. The similarity of is that the organizer also controls the ticketing rights and the revenue method is basically the same. The difference is that many mainland artists have close relationships with the organizers.

Not long ago, Xue Zhiqian's "Extraterrestrial Objects" Tour Concert (2021~2024) concluded in Suzhou. The concert went through 61 cities, a total of 140 performances, and the number of viewers reached 4.9 million, which is 20 million per single show. The box office scale is estimated to be ~25 million, and the box office output is expected to be between 2.8 billion and 3.5 billion. Among them, only 49 shows will be held in 2024, and the corresponding box office is expected to be around 1 billion to 1.3 billion.

It is worth noting that Chao Shi Music, the organizer of Joker Xue's "Extraterrestrial" tour concert, has a close relationship with Joker Xue. Judging from Qichacha’s information, Chao Shi Music’s corporate group covers 6 companies. Among them, Beijing Chao Shi Music Technology Co., Ltd. is a core member, and the actual controller of the company, Liu Pingqi, is a famous music producer. , and Xue Zhiqian have also been partners for many years. The two have collaborated on many hit songs such as "Actor" and "I Seem I Saw You Somewhere". In addition, the company's second largest shareholder, Xue Liangyuan, is Joker Xue's father, with a shareholding ratio of 33%.

Beijing Chao Shi Music Technology Co., Ltd. shareholder information

From this point of view, Xue Zhiqian's "Extraterrestrial Things" tour concert can be said to be directly controlled by the company behind him. This advantage is also obvious. The income generated by the concert can be attributed to your own pocket to a greater extent. At the same time, by reducing the participation of third-party organizers, you can also regain the ticketing rights to a large extent and reduce the "black box" in ticket sales. operation" possibility.

also has a lot of cooperation with the circle of acquaintances. After Taihe Music was integrated and reorganized, based on the performance experience of the Wheatfield Music Festival, it also began to gradually undertake some large-scale concerts. Since this year, in addition to hosting some of Cyndi Wang’s concerts, its artist Xu Song’s 2024 “Breathing Wild” tour concert has also been hosted by Taihe Music.

Behind Phoenix Legend's "Auspicious Ruyi" 2024 Tour Concert, its organizer, Luopan Culture founder Xue Liping (late) , and Phoenix Legend's lead singer Linghua's husband Xu Mingchao are also partners. Both of them are He is the founder of Jichuang Gravity. Up to now, including the officially announced concerts, Phoenix Legend will have about 16 concerts this year. Based on a box office estimate of 20 million per show, the box office is expected to be more than 300 million.

Not only that, Luopan Culture has gradually gained a foothold by managing many of Wang Feng’s concerts. In addition to Phoenix Legend, Zhang Jie’s 1982 live concert tour, Wang Sulong’s 2024 "One Hundred Thousand Volts" tour concert, etc. are also managed by Luopan Culture host.

In addition, platforms like Damai, which serve as the total ticket agent for many concerts, are also further expanding their business lines. Since this year, in addition to the upcoming Aranya Xiami Music Festival, Xiami Music Entertainment and mailive, as producers, organizers or co-organizers, have appeared at Karen Mok concerts, Zhao Lei concerts, Liu Yu concerts, Behind many projects such as Land Rover Concert and Hatsune Miku Concert.

At the same time, many artists will cooperate with organizers in the name of studios, such as Zhou Shen Studio, Lu Han Studio, Hua Chenyu Studio, etc., all participating in their respective concerts as producers or organizers. . Previously, Beijing Times Cube Culture, as the organizer of Zhou Shen’s concert, revealed that Zhou Shen’s 9.29hz tour concert in Chengdu had an audience of 34,471 people and a box office revenue of about 29.8 million. Based on this calculation, Zhou Shen will start in 2024/ A total of 13 concerts are scheduled, with an estimated box office of around 400 million.

Overall, in the concert market, especially the more profitable top artist concert market, the game between artists, brokerage companies, and organizers continues. At present, the music performance market is gaining momentum, and the capital bureau behind it is also brewing a new craze.