The summer season is coming to an end, and finally all the cards have been revealed. Unfortunately, that’s it.
In the previous article, we talked about some of the reasons for the lack of schedules and reviewed the movies released in June.
The climax of the summer season is here
The highest-grossing film in June was actually the bad movie "There's a Little Shop on the Edge of the Clouds" with a total box office of 498 million. As a result, "Silence" was a critical hit when it opened in July.
"Manslaughter" director Ke Wenli remade his own film of the same name, with a mystery mystery that earned 1.348 billion at the box office, ranking second in the summer season.
The style and box office trend are similar to last year's " The Disappearance of Her ". It has an average reputation and is a hot topic.
However, the box office has decreased exponentially, which is more than a little worse than the 3 billion-breaking performance of "She Disappeared".
Yu Shi continued to work on his career during the break from "Feng Shen", this time it was a romance movie.
but " welcome to me " 45.54 million disappeared silently.
On July 10, Jackie Chan and Tang Jili brought the fantasy costume blockbuster " legend " back to the summer schedule.
did it all before the screening, but was called a dog after the screening.
Not to mention Zhang Yixing and Guli Nazha, they were completely silent during the promotion period.
It’s strange that the movies he appears in are all carried away by the movies. It is rare that fans who watch him support the movies in return.
Another seed contestant for "Despicable Me 4" came this weekend.
This movie temporarily ranks third in the annual box office with a global box office of 850 million U.S. dollars, but it only received 396 million U.S. dollars domestically.
This is no wonder for Chinese audiences, because apart from the Minions, there is no story to look forward to in the movie.
The entire series is becoming more and more like short video slices, the plot connection is getting weaker and weaker, and the tendency of infantilization is obvious.
However, everything is to open the way for " to catch the baby ".
Shen Teng and Ma Li’s new film started screening early. After the box office hit, it was moved to Tuesday, July 10 to expand its release. The movie
has dominated the box office charts for a month. It was not until August that " Alien: Death Ship " stopped its momentum.
The movie's high concept is okay, but the story is so-so, so much so that it's hard to wrap up at the end.
The structure is still very similar to sketches and short videos, but the dramatic performance is too strong to cover up other shortcomings.
In the week of July 19th, "Pleasant Goat and Big Big Wolf's Guardian" and " Tornado " were released, which can be completely suppressed by "Catch a Baby".
"Pleasant Goat" tried the Spring Festival release, but there was no place for it; this time it was discovered that the summer release was not popular either, and the box office of 87.49 million was better than nothing.
This old IP may have reached the time to change itself.
"Tornado", another remake of an old IP, has a good reputation abroad, and its box office is also US$339 million, temporarily ranking ninth in the year.
is the only disaster movie this summer (we temporarily define "A Quiet Place" as a thriller), with a domestic box office of just over 20 million.
On July 26, Marvel’s savior Deadpool appeared. Not only did his reputation improve, Deadpool and Wolverine opened up the X-Men universe and the main Marvel universe, and the chemical reaction between the performances was also great.
However, the Marvel universe is too complicated now, and the threshold for movie viewing is getting higher and higher. This trend is also reflected in the box office. 422 million is indeed a bit low.
Of course, "Under the Stranger", which was released in the same week, is even worse. The box office has just exceeded 100 million so far, and it has not replicated the long standby physique of "Fengshen Part 1".
Originally, this was one of the few industrial-level films produced in China this year, and it deserves encouragement and support.
However, the quality of the movie is not good, and the adaptation caused dissatisfaction among fans of the original work, and the casual audience did not buy it.
was lucky enough to get through last time. I hope this failure will make director Wu Ershan reflect seriously.
seed players lost one after another
Entering August, Li Yang brought the genius "Safe Evacuation from the 21st Century".
The wild plot and unexpected tribute make this fantasy comedy movie full of charm.
However, people who don’t like it probably won’t be able to get this one. The reputation is a bit polarizing and the box office is not great either.
But looking forward to Li Yang’s next work.
Chen Sicheng's " decrypting " is also released this week.
This is Director Chen's first directorial work after the failure of "Mozart from Outer Space".
Although he supervised the production of "Three Brigades" and "She Disappeared", they were both successful, proving that he is an excellent product manager.
As far as the director’s skill is concerned, the Tang Detective series was an anticlimactic one, but it performed well at the box office.
"Decryption" has become another movie that loses money. We won’t talk about what
can learn from. The current box office of 327 million has made Director Chen’s commercial value discounted again.
html Xu Zheng’s "Retrograde Life" took over on August 9, with a box office of 333 million, which is comparable to "Decryption".
I don’t think it’s true that he is poor in consumption. This is just another “horror story” filmed for middle-class and middle-aged people. The takeaway is just a platform for the story to take place.
But there are quite a lot of conflicts in society now. This kind of story can easily cause controversy as long as it has a preset stance.
And back to the movie, the quality is not very high, many value-level things are really difficult to deal with, and it is a thankless attempt.
On August 10, the Chinese Valentine's Day, "White Snake: The Floating Life" and " negative negatives are positive " will be released.
The 353 million box office of the latest "White Snake" made me completely realize how cold the market is.
Because the box office of this series is relatively stable, the audience is fixed, and the quality of the film has not dropped significantly.
’s box office plummeted under such circumstances. Maybe there are some problems at the market level.
"A Negative Makes a Positive" is Zhu Yilong's latest love movie. He also produced it himself. After several commercial and word-of-mouth successes, this movie is equivalent to his own savings.
The movie itself has a small audience and insufficient market estimates. It is not a big problem. At least it has a box office of 68.99 million. I can learn from the experience next time and come back.
is so funny for his fans, much more interesting than the movie.
The dark horse is finally here
"Deadpool and Wolverine", which invested 200 million US dollars, did not take off. "Alien: Death Ship", which invested 80 million and almost went online on the streaming media platform, surpassed "Catch the Baby" with momentum far exceeding expectations. Took the top spot on the box office charts.
’s global box office has reached US$129 million in its second week. China’s box office is predicted to exceed 498 million, and it is predicted to exceed 800 million, making it third in the summer season.
I have written about how good this movie is and how big it is. If you are interested, you can take a look.
Ethan Ruan and Nick Cheung's " rebirth " took advantage of the popularity of "Zhou Chu Destroyed Three Evils" and received 225 million at the box office.
"Detective Conan: The Million Dollar Pentagram" has a box office of more than 202 million.
Neither of the two movies had a high box office, but they were considered excellent this year and exceeded expectations.
"A Dream of Red Mansions" was also released this week, and it was sprayed all over. I thought it was a black-red strategy, and the box office must be very high.
only had a box office of 5.22 million.
In the same week, the Thai high-scoring word-of-mouth movie " Grandma's Grandson " was screened and made countless viewers cry.
Douban score rose from 8.7 points before its release to 9.0, making it one of the highest-rated movies throughout the summer and even the year.
He is very good at shooting movies, and Ma Qunyao also performs very well, but the audience sees their own family ties in the film and empathizes deeply. The box office of
7.49 million is not high, but it is expected to improve with good reputation. The predicted box office of
is 110 million, which is not a bad result for a low-cost Thai film.
The last week of the summer season is also here, with "The Hedgehog", "Inverse Scale", "Grandma's Grandson", "If I Were the One Who Loved You Most in the World" and "One Piece: The Strongest" released on the same day.
plus the release of "Love Ends Here" on August 30, this summer season ended in a mild way.
Still not a movie
Quick review of this summer movie, I just want to explain one thing.
The fundamental reason is that the movie is not good. I really can’t blame the audience.
The current box office for the whole year is only 32.7 billion. In the last four months, there is only one big slot during the National Day period, which is really stressful.
html Around 245 billion is a more realistic goal. I hope we will return to the peak of 60 billion next year. The summer season is coming to an end, and finally all the cards have been revealed. Unfortunately, that’s it. In the previous article, we talked about some of the reasons for the lack of schedules and reviewed the movies released in June. The highest-grossing film in June was actually the bad movie "There's a Little Shop on the Edge of the Clouds" with a total box office of 498 million. As a result, "Silence" was a critical hit when it opened in July. "Manslaughter" director Ke Wenli remade his own film of the same name, with a mystery mystery that earned 1.348 billion at the box office, ranking second in the summer season. The style and box office trend are similar to last year's " The Disappearance of Her ". It has an average reputation and is a hot topic. However, the box office has decreased exponentially, which is more than a little worse than the 3 billion-breaking performance of "She Disappeared". Yu Shi continued to work on his career during the break from "Feng Shen", this time it was a romance movie. but " welcome to me " 45.54 million disappeared silently. On July 10, Jackie Chan and Tang Jili brought the fantasy costume blockbuster " legend " back to the summer schedule. did it all before the screening, but was called a dog after the screening. Not to mention Zhang Yixing and Guli Nazha, they were completely silent during the promotion period. It’s strange that the movies he appears in are all carried away by the movies. It is rare that fans who watch him support the movies in return. Another seed contestant for "Despicable Me 4" came this weekend. This movie temporarily ranks third in the annual box office with a global box office of 850 million U.S. dollars, but it only received 396 million U.S. dollars domestically. This is no wonder for Chinese audiences, because apart from the Minions, there is no story to look forward to in the movie. The entire series is becoming more and more like short video slices, the plot connection is getting weaker and weaker, and the tendency of infantilization is obvious. However, everything is to open the way for " to catch the baby ". Shen Teng and Ma Li’s new film started screening early. After the box office hit, it was moved to Tuesday, July 10 to expand its release. The movie has dominated the box office charts for a month. It was not until August that " Alien: Death Ship " stopped its momentum. The movie's high concept is okay, but the story is so-so, so much so that it's hard to wrap up at the end. The structure is still very similar to sketches and short videos, but the dramatic performance is too strong to cover up other shortcomings. In the week of July 19th, "Pleasant Goat and Big Big Wolf's Guardian" and " Tornado " were released, which can be completely suppressed by "Catch a Baby". "Pleasant Goat" tried the Spring Festival release, but there was no place for it; this time it was discovered that the summer release was not popular either, and the box office of 87.49 million was better than nothing. This old IP may have reached the time to change itself. "Tornado", another remake of an old IP, has a good reputation abroad, and its box office is also US$339 million, temporarily ranking ninth in the year. is the only disaster movie this summer (we temporarily define "A Quiet Place" as a thriller), with a domestic box office of just over 20 million. On July 26, Marvel’s savior Deadpool appeared. Not only did his reputation improve, Deadpool and Wolverine opened up the X-Men universe and the main Marvel universe, and the chemical reaction between the performances was also great. However, the Marvel universe is too complicated now, and the threshold for movie viewing is getting higher and higher. This trend is also reflected in the box office. 422 million is indeed a bit low. Of course, "Under the Stranger", which was released in the same week, is even worse. The box office has just exceeded 100 million so far, and it has not replicated the long standby physique of "Fengshen Part 1". Originally, this was one of the few industrial-level films produced in China this year, and it deserves encouragement and support. However, the quality of the movie is not good, and the adaptation caused dissatisfaction among fans of the original work, and the casual audience did not buy it. was lucky enough to get through last time. I hope this failure will make director Wu Ershan reflect seriously. Entering August, Li Yang brought the genius "Safe Evacuation from the 21st Century". The wild plot and unexpected tribute make this fantasy comedy movie full of charm. However, people who don’t like it probably won’t be able to get this one. The reputation is a bit polarizing and the box office is not great either. But looking forward to Li Yang’s next work. Chen Sicheng's " decrypting " is also released this week. This is Director Chen's first directorial work after the failure of "Mozart from Outer Space". Although he supervised the production of "Three Brigades" and "She Disappeared", they were both successful, proving that he is an excellent product manager. As far as the director’s skill is concerned, the Tang Detective series was an anticlimactic one, but it performed well at the box office. "Decryption" has become another movie that loses money. We won’t talk about what can learn from. The current box office of 327 million has made Director Chen’s commercial value discounted again. html Xu Zheng’s "Retrograde Life" took over on August 9, with a box office of 333 million, which is comparable to "Decryption". I don’t think it’s true that he is poor in consumption. This is just another “horror story” filmed for middle-class and middle-aged people. The takeaway is just a platform for the story to take place. But there are quite a lot of conflicts in society now. This kind of story can easily cause controversy as long as it has a preset stance. And back to the movie, the quality is not very high, many value-level things are really difficult to deal with, and it is a thankless attempt. On August 10, the Chinese Valentine's Day, "White Snake: The Floating Life" and " negative negatives are positive " will be released. The 353 million box office of the latest "White Snake" made me completely realize how cold the market is. Because the box office of this series is relatively stable, the audience is fixed, and the quality of the film has not dropped significantly. ’s box office plummeted under such circumstances. Maybe there are some problems at the market level. "A Negative Makes a Positive" is Zhu Yilong's latest love movie. He also produced it himself. After several commercial and word-of-mouth successes, this movie is equivalent to his own savings. The movie itself has a small audience and insufficient market estimates. It is not a big problem. At least it has a box office of 68.99 million. I can learn from the experience next time and come back. is so funny for his fans, much more interesting than the movie. "Deadpool and Wolverine", which invested 200 million US dollars, did not take off. "Alien: Death Ship", which invested 80 million and almost went online on the streaming media platform, surpassed "Catch the Baby" with momentum far exceeding expectations. Took the top spot on the box office charts. ’s global box office has reached US$129 million in its second week. China’s box office is predicted to exceed 498 million, and it is predicted to exceed 800 million, making it third in the summer season. I have written about how good this movie is and how big it is. If you are interested, you can take a look. Ethan Ruan and Nick Cheung's " rebirth " took advantage of the popularity of "Zhou Chu Destroyed Three Evils" and received 225 million at the box office. "Detective Conan: The Million Dollar Pentagram" has a box office of more than 202 million. Neither of the two movies had a high box office, but they were considered excellent this year and exceeded expectations. "A Dream of Red Mansions" was also released this week, and it was sprayed all over. I thought it was a black-red strategy, and the box office must be very high. only had a box office of 5.22 million. In the same week, the Thai high-scoring word-of-mouth movie " Grandma's Grandson " was screened and made countless viewers cry. Douban score rose from 8.7 points before its release to 9.0, making it one of the highest-rated movies throughout the summer and even the year. He is very good at shooting movies, and Ma Qunyao also performs very well, but the audience sees their own family ties in the film and empathizes deeply. The box office of 7.49 million is not high, but it is expected to improve with good reputation. The predicted box office of is 110 million, which is not a bad result for a low-cost Thai film. The last week of the summer season is also here, with "The Hedgehog", "Inverse Scale", "Grandma's Grandson", "If I Were the One Who Loved You Most in the World" and "One Piece: The Strongest" released on the same day. plus the release of "Love Ends Here" on August 30, this summer season ended in a mild way. Quick review of this summer movie, I just want to explain one thing. The fundamental reason is that the movie is not good. I really can’t blame the audience. The current box office for the whole year is only 32.7 billion. In the last four months, there is only one big slot during the National Day period, which is really stressful. html Around 245 billion is a more realistic goal. I hope we will return to the peak of 60 billion next year. The climax of the summer season is here
seed players lost one after another
The dark horse is finally here
Still not a movie