As August enters the second half, the 2024 summer season has officially come to an end. Compared with last year, when many hit dramas were launched at the same time to compete for popularity, the performance of this year's summer season TV series is quite dismal. Yang Zi 's " Sauvignon Blanc 2" has plummeted in word-of-mouth, and its performance is far below expectations. Tan Songyun 's " You are more beautiful than the starlight " and "The Tang Dynasty's Strange Story: Journey to the West", which was the first step in word-of-mouth circles, also fell short of expectations. There was no big breakout. Strictly speaking, there was no big breakout drama during the entire summer.
Indeed, compared to previous years, major platforms prefer to put S+ level ancient puppet dramas on the line in the summer. This year, they include " and Feng Xing ", " Mo Yuyunjian " and "Fox Demon Little Matchmaker" Yuehong Chapter Other major dramas have avoided summer schedules and chosen to meet the audience in advance. But even so, under the comparison of all parties, whoever pounces on the other is embarrassed. Among them, "Fox Demon" starring Yang Mi and Gong Jun was the most ridiculed.
As we all know, "Fox Demon" is adapted from animation. It is a big IP and has a certain popularity. In addition to the male and female protagonists Gong Jun and Yang Mi, who are both very popular, this drama also brings together Zhang Linghe, Chen Duling, and Guo Xiaoting. , Wei Zheming and other traffic stars, the cast is quite strong. Before this drama aired, many people felt that it would be a hit and would surpass Zhao Liying's "Walking with the Phoenix".
But "the greater the hope, the greater the disappointment." After the "Fox Fairy Matchmaker" Yuehong episode was aired, the popularity continued to plummet. From the plot adaptation, actors' acting skills to makeup, all aspects were criticized. In the end, the number of views of each episode It only reached 10 million, and it was directly killed by the online drama. It is obvious how unpopular it is. As for Yang Mi and Gong Jun, as the protagonists of the anti-drama, "Fox Demon" was launched, so they were naturally the most criticized.
After all, after Gong Jun's "The Order of Mountains and Rivers", he first partnered with Dilraba Dilraba in "The Legend of An Le", and then partnered with Yang Mi in "Fox Demon", which had a low number of clicks, and Yang Mi's "Harbin 1944" status was Ridiculously, the movie "Hot Pot Meal" was withdrawn within 3 days of its release, and was later directly changed to an online broadcast. "Fox Demon" can be said to be a life-saving straw for her to regain her health. Who would have thought that she would immediately attack three times in a row.
Indeed, this is normally the case, but you can see that the platform said that the income of "Fox Demon" hit a record high, which emphasized that it was the income from IP licensing of the original series. In other words, although the subsequent broadcast of "Fox Demon" was not ideal, it made money from its previous investment, that is, the platform authorized the IP of this drama to other brands for linkage or advertising. The platform made money, but lost money. Just advertisers and sponsors.
Obviously, the Moon Red Chapter of "Fox Fairy Matchmaker" was able to hit a record high in the platform's history even though it was not broadcast well. This is entirely due to everyone's trust in Yang Mi and Gong Jun, the two top stars, and their ability to attract investment is indispensable. No, it does not mean that the show is broadcast well, nor does it prove that the sponsors have benefited. The reason is realistic.
They all say, "Leave a thread today so we can meet again tomorrow." Although the Moon Red Chapter of "Fox Demon" can make money, it is a fact that it did not broadcast well. It will be difficult to attract investment based on actors for the subsequent Bamboo Leaf Chapter and King Power Chapter. Extremely, Liu Shishi and Cheng Yi were deceived. What do you think about this? # Fox魔小matchmaker Yuehong Chapter Income#
