There is less than one day left before the highly anticipated domestic game AAA masterpiece "Black Myth: Wukong" will be unlocked and released globally. On the morning of the 119th, the joint promotion event between Luckin Coffee and "Black Myth: Wukong" was scolded Hot search.
"Black Myth: Wukong" is an action role-playing game based on Chinese mythology, based on the Chinese classical god and demon novel "Journey to the West". In the game, players play the role of a "man of destiny" and embark on a journey to the west full of dangers and surprises to explore the truth of past legends. The game is developed by Game Science, using the Unreal 5 engine, and will be launched on Windows PC and PlayStation 5 platforms on August 20.
html On August 16, Luckin Coffee officially announced its cooperation with "Black Myth: Wukong". On August 19, the joint drinks and related peripherals were officially launched.According to reports, the drink jointly branded by both parties this time is called "Tengyun American", with a price tag of 29 yuan/cup. On the Ruixing Coffee ordering interface, we can see that the actual price of "Tengyun American" is not much different from the usual price of iced American. The actual order price is between 9.9 yuan and 15.9 yuan.
However, for gamers, coffee may be secondary, and the focus is on peripherals. ’s peripheral products for this collaboration include co-branded cup sleeves, co-branded paper bags and Black Myth 3D limited edition posters. cup sleeves and paper bags can be obtained with an order, while 3D limited edition posters can only be obtained for free by purchasing a package containing two drinks.
html On the 19th, in order to obtain 3D limited edition posters, many netizens logged into Luckin’s online ordering interface early but found that the “poster package” had been sold out at about 7 o’clock in the morning. Some netizens bought a package, but when they went to the site to redeem the posters, there was a problem that the commodity coupons could not be verified. Some netizens posted on social media before 7:30: "Wonderful Monday, I was treated like a monkey by Luckin Coffee. The coupon for a raster card co-branded with Black Myth Wukong cannot be written off."peripherals are on the shelves Sold out in seconds, problems with write-offs, some stores not offering activities... These problems have attracted many netizens to complain on social media: "Before Wukong came, I was treated like a monkey by Luckin first!" The first difficulty of the 81st difficulty is that Luckin’s co-branded packages and peripheral packages cannot be ordered, and flash cards cannot be given. Everyone in the live broadcast room is scolding, and the players are hard to control in the store. “Ruixing’s operation is a bit tricky”... ... A large number of consumers poured into Luckin's live broadcast room and asked: "When can the cancellation be cancelled?"
In response, Luckin Coffee's official response stated: There was a brief problem with the package system in the morning, and it has been repaired. Since then, on the Ruixing ordering interface, the "Poster Package" in individual stores can be ordered, but most stores are still sold out. After 10 a.m., most stores showed that the "poster package" was sold out.
Source: Weibo
On the afternoon of 19th, Luckin Coffee’s official Weibo issued a replenishment notice stating that The peripheral products of the joint package between Luckin and “Black Myth Wukong” are currently sold out. It has formulated a replenishment plan and estimated production It takes about 15 days.
Co-branding is a marketing method that Luckin has always been fond of. Last year, the sauce latte jointly launched by it and Moutai once hit the WeChat Moments.
According to incomplete statistics, as of August 19, Luckin has co-branded 18 times this year. The co-branded brands include Line Puppy, "Rose Story", animation labubu, Sesame Street, Beast Party, loopy, etc.
Have you bought "Tengyun American Style" today?
Source: China Economic Net WeChat, China Securities News WeChat, Luckin Coffee Weibo, netizen comments, etc.
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