The summer season of 2024 is about to end, but so far, only two movies have grossed more than 500 million at the box office. One is the comedy movie "Catch the Baby" starring Shen Teng and Ma Li, which has a box office of 3.1 billion, and the other is the suspense crime film

The 2024 summer season is about to end, but so far, only two movies have grossed more than 500 million at the box office.

One is the comedy movie " Catch the Baby " starring Shen Teng and Ma Li, with a box office of 3.1 billion, and the other is the suspense crime film " Silent Kill " starring Wang Chuanjun and Wu Zhenyu with a box office of 1.34 billion.

To be honest, if the box office of these two movies had not been the bottom line, supporting more than half of the box office of this summer, then the major theater chains and related industry insiders would have been "ruined" this summer.

html Thirteen months ago, when they first entered the summer season, the three great directors Wu Ershan, Chen Sicheng, and Xu Zheng had high hopes.

Wu Ershan aims to create a Chinese version of Marvel heroes with the popular comic book movie " Under the Stranger".

Chen Sicheng took a different approach and produced a "Decryption" with various themes including espionage, fantasy, and biography, which has great momentum.

Xu Zheng wanted to continue the realistic themes and box office of " I am not the god of medicine ", so he directed and starred in " Retrograde Life " with the theme of "takeaway boy".

As a result, the box office sales of the three major directors all crashed.

Wu Ershan's "Under the Stranger" has a box office of 118 million, which is almost the same as "Pleasant Goat and Big Big Wolf" (box office 84.6 million). Netizens said that Wu Ershan not only changed the plot, but also used the "male gaze angle" to smooth things over. , directly ruined the original work.

Chen Sicheng's " decrypted " has a box office of 318 million. A variety of themes are mixed together, but the heat is not controlled well, and it becomes a hodgepodge. Netizens commented: " is a two-hour movie, and it is a good record. Spend money to show off your skills, but don’t have money to hire a good screenwriter. ”

Xu Zheng’s "Retrograde Life" was even worse. Before the movie was released, it was labeled as "rich acting poor" by netizens, and its reputation was greatly affected. Currently, the box office after 10 days of release is only 285 million. It is reported that the cost of the film is 200 million. It is difficult to make back the money.

Even Zhu Yilong, who has always been a strong box office hit, has also been postponed in the 2024 summer season.

The love movie " negative negative is positive " starring him was released on the Chinese Valentine's Day. In the absence of competition from movies of the same type during the same period, it only sold more than 65 million at the box office.

It is said that this movie is very picky for the audience. Those who understand it think it is great, but those who cannot understand it leave halfway.

But if your movie dares to play stream of consciousness with the audience, then don’t blame the audience for turning against you.

Foreign movies also don’t work.

" Despicable Me 4" produced by Universal Pictures has a box office of 380 million, and " Deadpool and Wolverine " produced by Fox Film Company has a box office of 415 million. Neither "Minions" nor "Marvel Characters" are interested in it. If this happens, other foreign films will not be able to gain a foothold in domestic entertainment.

In this situation, it is no longer possible to equal last year’s box office performance of 15.7 billion. After all, as of August 14, the 2024 summer box office was only 9.5 billion, and it has not yet exceeded 10 billion.

The box office is so dismal, what went wrong?

Some people think that it is caused by the economic downturn and the general environment.

Some people think it is a coincidence with the Paris Olympics, and everyone is going to watch the games.

Then why did Shen Teng and Ma Li's "Catch a Baby" sell so well for 3.1 billion? The traditional Hong Kong film "Silent Kill" once again caught the audience's attention?

In fact, when the economy is in recession, people will be more willing to pursue spiritual comfort, and the entertainment industry should have strong momentum. The

competition affects everyone's consumption in movie theaters, which is even more of a forcible violation.

The 2024 summer box office will be dismal. The main reasons are actually twofold.

On the one hand, these great directors did not find the right subject matter.

Wu Ershan and Chen Sicheng are both messing around in areas they are unfamiliar with. The audience is not a fan, so they can eat whatever they want. What's more, the things these two great directors put out are really hard to swallow.

Xu Zheng wants to continue "I'm Not the God of Medicine", but the screenwriter and director of "I'm Not the God of Medicine" are not Xu Zheng. What do you want to continue? The only thing you can continue is the "囧" series.

Look at Shen Teng, "Catch a Baby" was also labeled as "rich acting poor", but Shen Teng just concentrates on comedy, no matter how you ""label"", he just makes you laugh, unlike the main character In the realistic "Retrograde Life", a "hat" can make Xu Zheng realize the reality.

Let's talk about the problem that audiences now like to "hat".

People in the industry hate this and even call on relevant departments to crack down on netizens. Attack.

In the past, the fight between movies was mostly about giving each other bad reviews and making connections in the film schedule. Now, before the movie is released, the Internet has begun to criticize it, which makes people in the industry shudder. .

People in the industry only find "criticism" scary, but they have never thought about why this kind of "criticism" occurs.

Let's take a look at what has been done in the film industry in recent years.

has been nominated for the 2023 Golden Rooster Award. The animated film "Qitian'er", which won the Best Art Award, is filled with a lot of LGBT content, including the "Dragon King" whose gender is unknown, and the "Monkey King" wearing a kimono. These things can be shown to children in a dignified manner. , was also nominated for the "Best Art Award", which is simply outrageous.

Ju Wenpei, a judge of the 2023 Golden Rooster Award, repeatedly posted comments on social media about "pro-Western and friendly to Israel", whitewashing his voice for Israel, and was later found to be unbearable. Netizens reported that the account was deleted.

Director Guan Hu falsified the facts in the movie " Eight Hundred " and turned Sun Yuanliang, who escaped from the battlefield, into a hero who "ordered the eight hundred heroes to stay at the Sihang Warehouse".

was named by the Communist Youth League. Criticism, and even published a special article to correct the situation.

Director Wu Ershan is actually one of the founders of "Nomad Project", which explains why his words and actions have caused so much controversy. Now, "Nomad Project" has not yet. Thunderstorm, once something happens, it is a big deal.

As for people like Hai Qing, in order to go abroad to win awards, they magnified our previous "scars" infinitely, and then set their sights on the "July 1st Medal" winner Teacher Zhang Guimei, and even He shouted the slogan "women must be saved", but did Hai Qing forget that here we only talk about "liberation", and only religious people shout "redemption".

This is the predicament in the film industry today. It’s not that a few bad people have appeared in this industry, but that in the past few years, a few of our own people have managed to squeeze in. Even if

squeezes in, he will not be welcomed by the so-called academics. Among box-office directors such as Wu Jing, Guo Fan, Wang Baoqiang and Shen Teng, which one has won a major award in the film industry?

Nowadays, it is precisely because young audiences are becoming more confident that they dare to raise questions and discover problems. However, this is not called "putting blame on others", this is called "looking at things squarely."

Therefore, the bleak box office performance in the summer of 2024 has little to do with the poor economy and has nothing to do with the Olympics, let alone the "verbal criticism" of netizens that will affect the box office.

Directors are self-righteous and blindly choose themes and fail to capture the hearts of the audience. This is something that the industry needs to reflect on.