Nandu News reporter Wu Fengsi On the morning of August 19, Nanhai District, Foshan City held a press conference on "Building a New Highlight for Performing Arts in the Bay Area". The press conference was themed "Innovative Performing Arts·Starting the Bay Area" and released "Nanh

Nandu News Reporter Wu Fengsi On the morning of August 19, Nanhai District, Foshan City held a press conference on "Creating a New Highland for Performing Arts in the Bay Area". The conference was themed "Innovative Performing Arts·Starting the Bay Area" and released the "Nanhai District The Action Plan to Create a New Highland for Performing Arts in the Bay Area (2024-2026)" and the "Conceptual Plan for Qiandeng Lake Vibrant Park in Nanhai District" propose that by 2026, Foshan Nanhai's performing arts management and service system will be basically sound, with the average annual number of performances exceeding 1,000 million, striving to launch more than 2 projects of the top 30 national cultural enterprises, create 2 large-scale original performing arts masterpieces with national influence, and launch a number of performing arts brand activities with a demonstration effect in the Guangdong-Hong Kong-Macao Greater Bay Area. At the

press conference, the Nanhai District Government of Foshan City also formally signed a strategic cooperation agreement with Kaixin Mahua, announcing that Kaixin Mahua brand has officially entered Foshan and will soon start a development process based on Nanhai, deeply cultivating Foshan, and linking up with the Bay Area. The two parties will focus on enriching the supply of cultural performance content in Nanhai District and Foshan City, focusing on position construction, initiating and holding festivals with the theme of "Drama +", work together to create a new highland for performing arts in the Bay Area, and jointly cultivate regional New business formats in the development of cultural industries and the integration of various cultural and tourism sectors.

"Performance economy" continues to heat up

Happy Twist has settled in Chancheng and deployed in the Greater Bay Area

"Performance economy" continues to heat up, driving cultural consumption in urban areas to continue to upgrade. According to statistics, in the first half of the year, the number of commercial performances nationwide (excluding performances in entertainment venues) increased by 30.19% year-on-year, the box office revenue of large-scale performances such as concerts increased by 134.73% year-on-year, and the number of people who "wanted to watch" concerts on related platforms reached 147 million. Industry experts said that the domestic "performance economy" market size is expected to exceed 100 billion in the next two years, and its strong interaction and emphasis on experience are also expected to boost the common development of markets such as cultural tourism consumption.

In addition to leveraging ticket revenue, a concert can also stimulate the entire consumption chain of food, accommodation, entertainment, transportation, travel, and shopping. Many cities in the Guangdong-Hong Kong-Macao Greater Bay Area, including Guangzhou and Foshan, are orderly laying out the performing arts market and competing for the title of "Performing Arts City". At the beginning of this year, the Nanhai District Committee of Foshan also proposed the goal of creating a new highland for performing arts in the Bay Area, and took the humanistic economy as a breakthrough for a new round of development, taking the lead in exploring the path to achieve the integration of culture and economy in the Greater Bay Area.

According to Liu Yan, co-president of Happy Mahua, Foshan is one of the key markets for Happy Mahua to develop and develop in South China and Guangdong. Happy Mahua started to hold performances in Foshan in 2017, and has held nearly 200 performances of various types in Foshan. Before

officially entered Foshan, Happy Mahua had done a lot of preparatory work. First, it continued to hold performances in the Grand Theater to build up the influence of Happy Mahua in the Greater Bay Area. Then, relying on the performances in the Grand Theater, it created and launched k13 Happy Mahua Ten in Foshan. March Theater. It is reported that the theater is Happy Mahua's first new performing arts space in Foshan, jointly created by Happy Mahua and Foshan March 13 Culture. It is located in Guicheng Street, Nanhai, Foshan, with a total area of ​​600 square meters. It has complete technical facilities such as on-site lighting and sound. With a capacity of 200 spectators, it is the home and demonstration venue for Happy Mahua to hold the most popular immersive interactive performances in China in Foshan. It is also an innovative literary and artistic space that integrates drama performances, live music, art salons, fan communities, and leisure and entertainment.

In November 2023, k13 Happy Twist March Theater officially premiered. So far, 122 performances have been held. A series of immersive plays such as "Burning", "Stealing Heart Dinner", "Crazy Barber Shop" and other Happy Twist that are popular across the country have taken turns. The performance here has attracted nearly 30,000 viewers to watch and experience the drama, making it a veritable theater scene loved by young people in Foshan.

The responsible government departments are a source of confidence for performing arts companies. In this cooperation with Happy Mahua, what the Nanhai District Government most hopes to do is to use the "new performing arts space" to open up a new track for the "humanistic economy".The release of the "Nanhai District Action Plan to Create a New Highland for Performing Arts in the Bay Area (2024-2026)" also means that Nanhai District has officially focused on developing the performing arts industry as one of the thirteen characteristic industries, and will create three major performing arts consumption cores in the next three years. District, launched ten performing arts space cultivation projects. Fang Huagang, member of the Standing Committee of the Nanhai District Committee and Minister of the Publicity Department, said that he hopes more young talents who love performing arts will come to this hot land of Nanhai and jointly create a new highland for performing arts in the Bay Area.

At the press conference, the Happy Mahua team released the development strategy of Happy Mahua "Blooming in the South China Sea and Deeply Cultivating in Foshan". According to Liu Yan, in the first year of cooperation, Happy Mahua will set up a city company in Nanhai District, form a local operation team, and become a new cultural force in Nanhai and Foshan. It will cooperate with Foshan Nanhai Youwei Film and Television Culture Development Co., Ltd. and Nanhai District Lianda Investment (Holdings) Co., Ltd. jointly built the Happy Mahua Nanhai Theater co-branded theater, and included the Nanhai Theater into the Happy Mahua Theater chain system constructed by Happy Mahua across the country, linking resources with Happy Mahua Theaters across the country. In the future, Happy Mahua will continue to increase the number of self-operated performances at this theater, and will also actively introduce more high-quality performance resources at home and abroad to the theater, making this joint theater the main venue for Happy Mahua's major theater performances in Foshan, and comprehensively improve The theater’s popularity in the industry and its cultural landmark properties.

will also further enhance the diversified functions of k13’s new performing arts space. It plans to launch the Happy Mahua Stage One drama bar in October 2024. Based on the performing arts functions, through business integration and IP empowerment, it will create offline offline services for Nanhai and Foshan. New consumption scenarios, "one-stop" solution to the comprehensive entertainment consumption needs of urban people, becoming a veritable modern entertainment complex.

Based on position construction, Happy Mahua will also give full play to its content creation advantages and market-oriented operation capabilities, and cooperate with Nanhai District and all parties to jointly create "three original plays in five years" with the cultural characteristics of Foshan and Lingnan , excellent works that have both market and social benefits, insist on originality, perform wonderfully, and create and arrange more high-quality masterpieces for Guangdong Province.

At the press conference, the creative team of the first original musical "Wing Chun" jointly produced by Happy Twist and Nanhai District also appeared on stage. This time the main creative team gathered in Nanhai to feel the charm of Foshan, to deeply study and understand the development and inheritance of Wing Chun, and to learn the skills from its masters. Director Ma Da elaborated on the creative concept of "promoting traditional culture and displaying Chinese Kung Fu". Starring actors Wang Jingqi and Liu Yixuan, and choreographer Zhang Enshu expressed their expectations for participating in this work and their confidence in performing it well. They also told the country The audience issued an invitation to watch the drama "Meet Foshan".

Nandu News Reporter Wu Fengsi On the morning of August 19, Nanhai District, Foshan City held a press conference on "Creating a New Highland for Performing Arts in the Bay Area". The conference was themed "Innovative Performing Arts·Starting the Bay Area" and released the "Nanhai District The Action Plan to Create a New Highland for Performing Arts in the Bay Area (2024-2026)" and the "Conceptual Plan for Qiandeng Lake Vibrant Park in Nanhai District" propose that by 2026, Foshan Nanhai's performing arts management and service system will be basically sound, with the average annual number of performances exceeding 1,000 million, striving to launch more than 2 projects of the top 30 national cultural enterprises, create 2 large-scale original performing arts masterpieces with national influence, and launch a number of performing arts brand activities with a demonstration effect in the Guangdong-Hong Kong-Macao Greater Bay Area. At the

press conference, the Nanhai District Government of Foshan City also formally signed a strategic cooperation agreement with Kaixin Mahua, announcing that Kaixin Mahua brand has officially entered Foshan and will soon start a development process based on Nanhai, deeply cultivating Foshan, and linking up with the Bay Area. The two parties will focus on enriching the supply of cultural performance content in Nanhai District and Foshan City, focusing on position construction, initiating and holding festivals with the theme of "Drama +", work together to create a new highland for performing arts in the Bay Area, and jointly cultivate regional New business formats in the development of cultural industries and the integration of various cultural and tourism sectors.

"Performance economy" continues to heat up

Happy Twist has settled in Chancheng and deployed in the Greater Bay Area

"Performance economy" continues to heat up, driving cultural consumption in urban areas to continue to upgrade. According to statistics, in the first half of the year, the number of commercial performances nationwide (excluding performances in entertainment venues) increased by 30.19% year-on-year, the box office revenue of large-scale performances such as concerts increased by 134.73% year-on-year, and the number of people who "wanted to watch" concerts on related platforms reached 147 million. Industry experts said that the domestic "performance economy" market size is expected to exceed 100 billion in the next two years, and its strong interaction and emphasis on experience are also expected to boost the common development of markets such as cultural tourism consumption.

In addition to leveraging ticket revenue, a concert can also stimulate the entire consumption chain of food, accommodation, entertainment, transportation, travel, and shopping. Many cities in the Guangdong-Hong Kong-Macao Greater Bay Area, including Guangzhou and Foshan, are orderly laying out the performing arts market and competing for the title of "Performing Arts City". At the beginning of this year, the Nanhai District Committee of Foshan also proposed the goal of creating a new highland for performing arts in the Bay Area, and took the humanistic economy as a breakthrough for a new round of development, taking the lead in exploring the path to achieve the integration of culture and economy in the Greater Bay Area.

According to Liu Yan, co-president of Happy Mahua, Foshan is one of the key markets for Happy Mahua to develop and develop in South China and Guangdong. Happy Mahua started to hold performances in Foshan in 2017, and has held nearly 200 performances of various types in Foshan. Before

officially entered Foshan, Happy Mahua had done a lot of preparatory work. First, it continued to hold performances in the Grand Theater to build up the influence of Happy Mahua in the Greater Bay Area. Then, relying on the performances in the Grand Theater, it created and launched k13 Happy Mahua Ten in Foshan. March Theater. It is reported that the theater is Happy Mahua's first new performing arts space in Foshan, jointly created by Happy Mahua and Foshan March 13 Culture. It is located in Guicheng Street, Nanhai, Foshan, with a total area of ​​600 square meters. It has complete technical facilities such as on-site lighting and sound. With a capacity of 200 spectators, it is the home and demonstration venue for Happy Mahua to hold the most popular immersive interactive performances in China in Foshan. It is also an innovative literary and artistic space that integrates drama performances, live music, art salons, fan communities, and leisure and entertainment.

In November 2023, k13 Happy Twist March Theater officially premiered. So far, 122 performances have been held. A series of immersive plays such as "Burning", "Stealing Heart Dinner", "Crazy Barber Shop" and other Happy Twist that are popular across the country have taken turns. The performance here has attracted nearly 30,000 viewers to watch and experience the drama, making it a veritable theater scene loved by young people in Foshan.

The responsible government departments are a source of confidence for performing arts companies. In this cooperation with Happy Mahua, what the Nanhai District Government most hopes to do is to use the "new performing arts space" to open up a new track for the "humanistic economy".The release of the "Nanhai District Action Plan to Create a New Highland for Performing Arts in the Bay Area (2024-2026)" also means that Nanhai District has officially focused on developing the performing arts industry as one of the thirteen characteristic industries, and will create three major performing arts consumption cores in the next three years. District, launched ten performing arts space cultivation projects. Fang Huagang, member of the Standing Committee of the Nanhai District Committee and Minister of the Publicity Department, said that he hopes more young talents who love performing arts will come to this hot land of Nanhai and jointly create a new highland for performing arts in the Bay Area.

Create a co-branded theater for movie theaters

Happy Mahua invites national audiences to "meet Foshan"

At the press conference, the Happy Mahua team released the development strategy of Happy Mahua "Blooming in the South China Sea and Deeply Cultivating in Foshan". According to Liu Yan, in the first year of cooperation, Happy Mahua will set up a city company in Nanhai District, form a local operation team, and become a new cultural force in Nanhai and Foshan. It will cooperate with Foshan Nanhai Youwei Film and Television Culture Development Co., Ltd. and Nanhai District Lianda Investment (Holdings) Co., Ltd. jointly built the Happy Mahua Nanhai Theater co-branded theater, and included the Nanhai Theater into the Happy Mahua Theater chain system constructed by Happy Mahua across the country, linking resources with Happy Mahua Theaters across the country. In the future, Happy Mahua will continue to increase the number of self-operated performances at this theater, and will also actively introduce more high-quality performance resources at home and abroad to the theater, making this joint theater the main venue for Happy Mahua's major theater performances in Foshan, and comprehensively improve The theater’s popularity in the industry and its cultural landmark properties.

will also further enhance the diversified functions of k13’s new performing arts space. It plans to launch the Happy Mahua Stage One drama bar in October 2024. Based on the performing arts functions, through business integration and IP empowerment, it will create offline offline services for Nanhai and Foshan. New consumption scenarios, "one-stop" solution to the comprehensive entertainment consumption needs of urban people, becoming a veritable modern entertainment complex.

Based on position construction, Happy Mahua will also give full play to its content creation advantages and market-oriented operation capabilities, and cooperate with Nanhai District and all parties to jointly create "three original plays in five years" with the cultural characteristics of Foshan and Lingnan , excellent works that have both market and social benefits, insist on originality, perform wonderfully, and create and arrange more high-quality masterpieces for Guangdong Province.

At the press conference, the creative team of the first original musical "Wing Chun" jointly produced by Happy Twist and Nanhai District also appeared on stage. This time the main creative team gathered in Nanhai to feel the charm of Foshan, to deeply study and understand the development and inheritance of Wing Chun, and to learn the skills from its masters. Director Ma Da elaborated on the creative concept of "promoting traditional culture and displaying Chinese Kung Fu". Starring actors Wang Jingqi and Liu Yixuan, and choreographer Zhang Enshu expressed their expectations for participating in this work and their confidence in performing it well. They also told the country The audience issued an invitation to watch the drama "Meet Foshan".