"Hello everyone, I am Snow Pancake Monkey. Today I will take you to visit the Changchun Agricultural Expo!"
"Dear netizens, I am Grandpa Ginseng. Look at my hand. This is a 30-year-old ginseng tree. Ginseng, do you want to know how to identify good ginseng? Please listen to me in detail... "
" Netizens in front of the screen, want to know what surprises this year's Changchun Agricultural Expo will bring us, follow the footsteps of Calabash Baby? Start~”
At the 23rd Changchun Agricultural Expo that opened today
Snow Cake Monkey
Ginseng Grandpa
Calabash Brothers
and a large number of Internet celebrity anchors started a ten-day live promotion event
The scene was so exciting!
This year
Changchun Agricultural Expo fully embraces the traffic economy
uses Internet thinking
to carry out multi-dimensional publicity
fully upgrades to create the Changchun Agricultural Expo brand ip
has received strong support from more than a thousand anchors!
Xiaobo is here to quietly tell you
If you come to the Agricultural Expo
this year, you will have the opportunity to meet your favorite anchors
and get in close contact with them!
Then some fans asked
where the anchors’ base camp is?
The base camp is located in the corridor of Hall 3 of the Agricultural Expo.
The base camp is divided into two parts: the side and the inside.
includes outdoor and indoor areas.
uses green as the main color and incorporates elements such as containers,
straw pulp cartons, and haystacks.
Embodying the concept of zero carbon
can’t help but make people’s eyes shine!
At this time, Xiaobo is calling you to check in again!
What is worth paying attention to is that
This agricultural expo also invited
who just won the first prize of the National Scientific Progress Award.
Mushroom academician Li Yu
acted as a brand spokesperson for the Changchun Agricultural Expo
Used AI technology to generate the digital image of Academician Li Yu
It also increased the interactivity and sense of technology of the Agricultural Expo
Xiaobo also found out
This Agricultural Expo will The four major themes of "ip positioning, ip characteristics,
ip visual image, and ip personality design" ip
are combined with the "online + offline, online-based" publicity means
multi-angle publicity and marketing promotion
At the same time, hundreds of mainstream media across the country Also walked into the Agricultural Expo
We invited many media to jointly create a new media live broadcast matrix
With the help of this huge national media channel resource
This Agricultural Expo will definitely become popular!
This "massive" anchor event
also Special focus is placed on Jilin Province's "Top Ten Industrial Clusters"
In the following exhibitions
will set a theme every day
They are
Platinum Business Card - Jilin Rice
Gold Business Card - Jilin Corn
Platinum Business Card - Changbai Mountain Ginseng
Black gold business card - Changbai Mountain black fungus
Colorful gold business card - Grains and beans
Purple gold business card - Beef and mutton
Around these themes
anchors will conduct in-depth, multi-angle live broadcasts
Through this round of event marketing activities
will Forming a strong brand effect and word-of-mouth communication
will definitely lay a solid foundation for the long-term development of Changchun Agricultural Expo!
